SAKSHEE

SHEETAL
SUCHITA
GEETANJALI
DEEPALI
ROHIT
Contents:
History of Wipro
Present situation
Biography of Chairman
STPD in Marketing
Marketing Mix Strategies
Wipros Business Division
Components of Product Mix
Wipros Strategy
Services by Wipro



HISTORY:
1945: Wipro(western India vegetables product Ltd) was
incorporated by the founder M H Hashan Premji
An oil mill and hydrogenated cooking median plant
1966: Hashan Premjis death
1968: Founder son Azim Premji assumes leadership of
company
1975: Manufactured hydraulic and pneumatically

















Cont
1980:Employs information and technology
1985: Manufactured toilet soaps,PCs
1989: Joint venture with GE
1992: Lighting business
2000: Launched internet market

Biography of Chairman
Born on July 24,1945 Azim Premji
studied Electrical engineering from
Stanford university
Became chairman in 1966 at the age of
21
Richest Indian for past several years
honored with Padma Bhushan in 2005

Current Scenario
Chairman- Azim Premji
CEO- T K Kurien
CFO- Suresh Senapathy
COO- Bhanumurthy
Type- Public company
Industry- IT business consultancies
Headquarters- Bangalore, Karnataka
Revenue- 48000 Crore
Operating income- 7680 Crore
Profit- 7320 Crore
*All figure in INR

STPD in Marketing
Segmentation: Dividing a market into sub-groups
Targeting: Selecting a segment to target
Positioning: Fixing a locus in the minds of customer
Differentiation: Differentiating the products by adding
some features and qualities
Marketing Mix(4ps)
4ps of marketing are as follows:

Product
Price
Promotion
Place


WIPROs Business Division
FMCG
Consulting services
Product engineering services
BPO
Technology infrastructure services
Product mix of Wipro
FMCG Software Solutions Computer Products Lighting Medicines
Hydraulic
solutions
Soaps
Baby care
Product
Deodorants
Foods

Wipro
Academy Of
Software
Excellence
Laptops
Desktops
Printers
CPU,UPS
mouse





Streetlamps
CFL (compact
fluorescent
light)
Torches





Pharmaceuticals
Medicines
Components of
ultrasound and
tomography
Dumper
Truck tipping
Hydraulic
cylinders
ProductLine-1 ProductLine-2 ProductLine-3 ProductLine-4 ProductLine-5 ProductLine-6
Products:
Components of Product Mix

Product line: Group of closely related products with
similar usage
Product width: Clusters of product lines
Product length: Total number of brands under one product
line
Product depth: Stock keeping unit of product





Wipros Strategy
Over the last sixty years, Wipro has built distinct businesses
around the pillars of entrepreneurial culture and strong leadership
To facilitate the next level of growth aspirations for each level of
our business Wipro has demerged the diversified non IT business
from Wipro Ltd
This has resulted in Wipro limited becoming a pure technologies
focused company as stated in annual report of 2013


Cont
Wipros strategies revolves around the 3 key focus areas:
Strategic innovation
Sustainable development
Emerging markets

Services by Wipro
Application Development
Product Engineering
System Integration
Consulting
Wipro Green Tech
BPO

Wipro Promise:
Wipro promise
With utmost respect to human values Wipro promise to
serve their customers with integrity, through innovative,
value for money solutions by Applying Thought, day after
day