Prepared by group: AG2

Adit Shah
Avinash Deshpande
Feba Thomas
Suraj Thotalu
Smiti Chaturvedi
FMCG

The Indian FMCG sector is the fourth largest sector in the economy.
Intense competition between the organized and unorganized
segments.
Availability of key raw materials, cheaper labor costs and presence
across the entire value chain gives India a competitive advantage
Even during the slowdown if the economy, the FMCG sector has
registered a growth rate of 14.5 % for the year 2007-08
The key players in FMCG sector are HUL, ITC, Dabur India Limited,
Procter & Gamble Hygiene & Health Care Limited, Nirma Limited,
Emami limited, Colgate Palmolive India Limited, Godrej Consumer
Products Limited
INDIAN FMCG INDUSTRY ANALYSIS
(FMCG) market is expected to increase at a compound annual growth rate
(CAGR) of 14.7 % to US $110.4 billion during 20122020
Rising incomes and growing youth population have been key growth drivers
for the sector.
The industry has witnessed healthy foreign direct investment (FDI) inflow
51%
HUL at a Glance
Market leader in Indian
consumer products
More than 75 years of
experience
6.4 million retail outlets
More than 16000 employees
2000 suppliers
70 manufacturing locations
20 consumer product categories
5 business segments


67.24%
14.58%
12.64%
3.89%
1.01%
0.35%
0.21%
0.08%
0.01%
Share Holdings
Unilever
ForeignInstitutions
GeneralPublic
FinancialInstitutions
OtherCompanies
ForeignNRI
NBanksMutualFunds
Others
Directors
VISION
To earn the love and the respect of India, by making real difference to every Indian.


MISSION
To add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal
care with brands that help people feel good, look good and get more out of life.


PURPOSE
To make sustainable living commonplace.

BRANDS
Personal
wash
Laundry Skin care
Hair care Oral care Deodorants
Color
cosmetics
Ayurvedic
Products
TOP PERFORMING PRODUCTS
MARKET PERFORMANCE DECLINING
Parameter Reason
HUL LOSING MARKET SHARE Company has a varied brand
portfolio.


COMPETITORS

Big and small, have focused on
certain niches and are pushing
growth aggressively in these
categories


CHALLENGERS

Procter & Gamble or Colgate-
Palmolive are getting aggressive in
premium categories.

SWOT ANALYSIS
9
STRENGTHS WEAKNESSES
Market leadership built on strong brand
portfolio
Lower margins compared to its peers
Wide product range with presence
across all price points aided with strong
sales and distribution network
Focus on innovation to drive growth
OPPORTUNITIES THREATS
Rising consumption levels in rural
markets could accelerate revenue and
profit expansion
Intense competition
Opportunities in the health and wellness
space
Increasing abundance of counterfeit
goods
Growing cosmetic and personal care
markets
Changing cosmetic trends
FINANCIAL ANALYSIS 2013-14
The domestic consumer business grew by 9% with 4% underlying volume
growth in a challenging environment
NET REVENUE: Rs 28,019 crores
Operating profit grew by 12% with operating margins improving at +40 bps
OPERATING PROFIT: Rs 4,215 crores
Cash from operations was up by Rs. 462 crores over the previous year
CASH FROM OPERATIONS: Rs 5,000+ crores
Last year EPS: Rs. 17.56 per share
EPS: Rs 17.88 per share
-13.4
22.96
659.18
495.81
450.89
421.71
1309.81
1223.11
-13.49
-25.05
1220.48
1078.47
-18.2
-5.33
107.53
149.97
-200
0
200
400
600
800
1000
1200
1400
Dec-13 Mar-14
QUARTERLY REVENUE BY SEGMENT
Foods
Personal products
Soaps & detergents
Total Profit Before Tax
Others
Total
Less-Interest
Add-Other Unallocable Income
There is a decline in the revenue compared to the previous quarter.
ORGANISATIONAL STRUCTURE
Chairman
Board of
Directors
Executive
Directors
Non-Executive
Directors
Management
Committee
OPERATIONAL ANALYSIS
13
Objective To reach consumers in rural Indian villages
Employs Shakti Ammas and Shaktimaan as Distributors
HUL reaches out 3 million rural households a month
Doing well by doing good
80% of tomatoes used in Kissan Ketchup is from
sustainable sources
Reduction in imports
Strengthened Tomato Supply Change
Increase supplier base through partnership
CORPORATE SOCIAL RESPONSIBILITY
.
Embedded in its corporate purpose and vitality
mission
.
Commitment to all its stakeholders - consumers,
employees and the community in which it operates
.
Key CR initiatives are undertaken with a long-term
view, sustainable, have long-term benefits with
business linkages that are accorded priority
CSR COMMITTEE
Formulates and monitors CSR Policy and the activities undertaken
by the Company
Regularly reviews the performance of the Company in the area of
Corporate Social Responsibility
Works in the areas of Health & Nutrition and Empowerment of
Women
Economic agenda driven towards Enhancing Livelihoods
Environmental agenda focused on Water Conservation and cutting
Green House Gases
Develops specific programmes and initiatives to address each of
these
THANK YOU!!!