Professional Documents
Culture Documents
Ben and Jerry - Group 12
Ben and Jerry - Group 12
Ben and Jerry - Group 12
SWARUP SAMAL
CHANDAN KR . DUBEY
GYAN SWAROOP DAS
overview
Ø
Ø Ben Cohen & Jerry Greenfield opened an ice-cream
parlor in Burlington.
Organisational culture :
Ø
Lack in
Organizational effectiveness
Ø Managers started wearing tie.
ØDecentralized control
ØLateral communication
ØLow formalization
Ø
What type of structure did Ben & Jerry’s
have in it’s early years ? Today ? What
factors brought about this change ?
Organic Structure:
ØFlexible task definition
Mechanistic structure:
ØLow flexibility
ØDepartmentalization
ØCentralization control
Recommendations :
Ø Employee centric