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Elements and Principles of Design
Elements and Principles of Design
Design
Elements of design
Design elements are the basic
units of a visual image.
Color
Color is seen either by the way light reflects off a surface, or in
colored light sources.
Red colors seem to come forward while blue seems to recede
into the distance
Color and particularly contrasting color is also used to draw the
attention to a particular part of the image.
There are primary colors, secondary colors, and tertiary colors.
Complementary colors are colors that are opposite to each
other on the color wheel. Complementary colors are used to
create contrast.
nalogous colors are colors that are found side by side on the
color wheel. These can be used to create color harmony.
!onochromatic colors are tints and shades of one color.
"arm colors are a group of colors that consist of reds, yellows,
and oranges.
Cool colors are group of colors that consist of purples, greens,
and blues.
Color - basic color theory
"e respond to color on many
levels. Color can be used
simply to describe an ob#ect. $t
can also be used emotionally
%blue for sadness, red for
angry&, symbolically
%associated with a flag's color,
sports team& and
psychologically.
The painting by Phyllis
(ramson %left& has intense,
complimentary colors that
e)uate to strong conflicting
emotions.
The other wor*, by lphonse
!ucha, uses subdued,
analogous color to create a
very different feeling.
Line
Ostrya
virginiana
"#ron$ood% &
native tree
that ehibits
ecellent
teture.
Vigorously use
color in the
landscape.
Warm colors
advance...'alt
(ake )ity, *tah.
#nformal balance...+iagara,on,the,(ake, Ontario
-epetition of
diamond
.agstones creates
movement in
paving pattern.
/he repetitious
use of paving
stone creates
unity in the
landscape.
& variety of forms creates signi0cant landscape interest.
/his moon gate is in perfect proportion to its setting.
Repetitious use of sculpture in landscape reduces
monotony and results in the establishment of
rhythm.