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  • 1011-Semiotic Analysis

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    This document discusses semiotic analysis and how meaning is derived from signs and symbols. It explains that the relationship between a signifier and signified is key and can be arbitrary or motivated. Meaning is created through denotation, the literal meaning, and connotation, the inferred or suggested meaning. Codes are important for understanding meaning and are based on social and cultural conventions. Intertextuality refers to relationships between texts that create new meanings through references, metaphors, and appropriation. Audiences play a role in negotiating meaning from texts based on their cultural capital and understanding of codes.

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    This document discusses semiotic analysis and how meaning is derived from signs and symbols. It explains that the relationship between a signifier and signified is key and can be arbitrary or motivated. Meaning is created through denotation, the literal meaning, and connotation, the inferred or suggested meaning. Codes are important for understanding meaning and are based on social and cultural conventions. Intertextuality refers to relationships between texts that create new meanings through references, metaphors, and appropriation. Audiences play a role in negotiating meaning from texts based on their cultural capital and understanding of codes.

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    335 views19 pages

    1011-Semiotic Analysis

    Uploaded by

    MainAdi
    This document discusses semiotic analysis and how meaning is derived from signs and symbols. It explains that the relationship between a signifier and signified is key and can be arbitrary or motivated. Meaning is created through denotation, the literal meaning, and connotation, the inferred or suggested meaning. Codes are important for understanding meaning and are based on social and cultural conventions. Intertextuality refers to relationships between texts that create new meanings through references, metaphors, and appropriation. Audiences play a role in negotiating meaning from texts based on their cultural capital and understanding of codes.

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    of 19

    Semiotic Analysis

    Making Meaning
    Language (texts) a system of signs
    Meaning not obvious, must be elicited
    Signs are arbitrary
    alphabet of deaf-mutes
    Relationships between signs &
    components of signs is key
    Signs
    Sound-Image
    signifier
    Concept
    signified
    Relationship is arbitrary, unmotivated, unnatural
    Symbols
    Signifier



    Signified


    Schoolhouse


    Education

    Education

    Signs & Symbols
    Relationship between sign & symbol
    NOT wholly arbitrary
    Meanings of signs must be learned
    Structured associations
    Codes

    Codes
    Intelligible signifiers and signified
    agree
    Messages & Meaning
    Everything sends a message
    Clothing
    Food
    Gestures
    Rituals
    Texts of all kinds
    Matching Meaning
    Connotation
    Figurative
    Signified
    Inferred
    Suggests meaning
    Realm of myth

    Denotation
    Literal
    Signifier
    Obvious
    Describes
    Realm of existence
    Denotation
    Literal
    Signifier
    Obvious
    Describes
    Realm of
    existence
    Connotation
    Figurative
    Signified
    Inferred
    Suggests meaning
    Realm of myth
    Denotation
    Literal
    Signifier
    Obvious
    Describes
    Realm of
    existence
    Connotation
    Figurative
    Signified
    Inferred
    Suggests meaning
    Realm of myth
    Semiotics
    How meaning is created & conveyed
    Signs combinations of signified &
    signifier
    Relationships between signs key
    Language is social institution
    All is text

    Intertextuality
    Conscious or unconscious
    Parody
    Style
    Genre
    Quote
    Homage

    Intertextuality
    Metaphor
    Like or as
    Metonomy
    Implied
    Association with known image
    Uncle Sam
    Cowboy hat
    Red rose

    Codes
    Based in socialization
    Can vary from transmitter to receiver of
    texts
    Cultural captial
    Toolset for understanding codes
    Some meanings easier to understand,
    taken for granted

    Codes
    Audiences negotiate meaning
    Intended meaning
    Negotiated meaning
    Oppositional meaning
    OJ
    LA Riots
    Cathy Freeman
    Intertextuality & codes
    Appropriation
    Homage
    Signs/signified
    Cultural capital
    Social world
    Codes
    All-pervasive
    Specific
    Clear cut

    Personality, social roles, institutions, ideology
    Genre, formula
    Rituals, expectations
    Decoding Pulp Fiction
    Looking for oppositions
    Character
    Time period/cohesion
    Mood
    Power
    Sexuality

    Decoding Pulp Fiction
    What does the surveillance suggest?
    Why do both characters use drugs?
    What function does the car/booth
    serve?
    What is implied by hand-rolled
    cigarettes?
    What is the purpose of the dance?

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