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Case Study Analysis
Case Study Analysis
Case Study Analysis
ANALYSIS
easyCar.com
MISSION STATEMENT
“AT EASYCAR WE AIM TO OFFER
YOU OUTSTANDING VALUE FOR
MONEY. TO US VALUE FOR MONEY
MEANS A RELIABLE SERVICE AT A
LOW PRICE. WE ACHIEVE THIS BY
SIMPLIFYING THE PRODUCT WE
OFFER, AND PASSING ON THE
BENEFITS TO YOU IN THE FORM OF
LOWER PRICE.”
BRIEF INTRODUCTION
EasyCar - member of easyGroup family of
companies .
Customer were
required to Processing a
Customer have
bring customer took
to come before
prescribed around 30
booking time
documents minutes
The vehicle
Customers were was to be The vehicle
expected to returned within were rented
thoroughly clean a prearranged with more or
the car. 1 hr of time less empty fuel
period. tanks.
THE PRICE
Differentiated itself with its low price.
Established Competitors.
QUESTIONS