ABTEC is a bio-fertilizer manufacturing company established in 1993 in Kerala, India. It has departments for production, stores, HR, finance, marketing, and R&D. ABTEC produces various bio-fertilizers and was the first in Kerala to obtain ISO 9001-2000 certification for bio-input manufacturing. It sources cultures from various research institutions and has a mobile clinic and retail shop. In 2013-2014, ABTEC's total sales were over 8.3 crore rupees with highest sales in Kannur. Strengths include its brand, certification, and customer relationships, while weaknesses include lack of space and advertising.
ABTEC is a bio-fertilizer manufacturing company established in 1993 in Kerala, India. It has departments for production, stores, HR, finance, marketing, and R&D. ABTEC produces various bio-fertilizers and was the first in Kerala to obtain ISO 9001-2000 certification for bio-input manufacturing. It sources cultures from various research institutions and has a mobile clinic and retail shop. In 2013-2014, ABTEC's total sales were over 8.3 crore rupees with highest sales in Kannur. Strengths include its brand, certification, and customer relationships, while weaknesses include lack of space and advertising.
ABTEC is a bio-fertilizer manufacturing company established in 1993 in Kerala, India. It has departments for production, stores, HR, finance, marketing, and R&D. ABTEC produces various bio-fertilizers and was the first in Kerala to obtain ISO 9001-2000 certification for bio-input manufacturing. It sources cultures from various research institutions and has a mobile clinic and retail shop. In 2013-2014, ABTEC's total sales were over 8.3 crore rupees with highest sales in Kannur. Strengths include its brand, certification, and customer relationships, while weaknesses include lack of space and advertising.
Departments : Production, Stores, HR, Finance, Marketing and R&D
First ISO 9001-2000 bio input manufacturing unit in Kerela
Markets: Kerala, Karnataka, Maharashtra, Tamil Nadu and Assam
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First organization in Kerala to produce bio-fertilizers
First organization in Kerala to get CIB Accredition
Sources of culture are international crop research institute(ICRISAT), Indian Institute Of Spice Researches(IISR), Kerala Agriculture University(KAU), Tamil Nadu Agriculture University
The company has started a Mobile Agro Clinic which provides free expertise service for farmers from various scientists in the field of farming
The company is running a Agro Shop in Kottayam to sell its products 3 ABTEC Azospirillum ABTEC Azotobacter ABTEC Verticillium ABTEC Hirsutella ABTEC Bacillus ABTEC Pseudo ABTEC Beauvaria ABTEC Tricho ABTEC Bio-Potash ABTEC Phospho Bacteria Super Organic Manure Organic Manure
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Poabs Organic- Tiruvalla
Prakriti Biotech- Trivandrum
Menma Organic- Alapuzha
Kripa bone industries- Trissur 5
Total production capacity 1200 tonnes
Total Sales(2013-2014)- 8,38,32,743.02 Rs
Highest sales in Kannur- 1,51,24,162 Rs
Profits in 2013- 2014 1,78,40,720 Rs
Profits in 2012-2013 2,41,30,000 Rs
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1 ST Stage
2 nd Stage
8 PRODUCTION PROCESS STRUCTURE INPUT PROCE SS OUTPUT INPUT MIXING AND PACKING OUTPUT FUNCTIONS
Monitoring collections
Account management
Auditing
Maintaining salary, wages and investment records
Account management 9 STRUCTURE FUNCTIONS
Human Resource Planning
Recruitment
Interview and Selection
Probationary period
Training and Development
Performance appraisal
Employee Welfare Measures 10 STRUCTURE 11 MARKETING CHANNEL STRUCTURE 12 STRUCTURE 13 Strengths 1.Brand name of the company 2.ISO 9000-2000 certification 3.Well equipped lab and research centre 4.Highly professional management 5.Strong customer relationship 6.Good employee relationship Weaknesses 1.Unavailability of space for expansion 2.Lack of advertising and sales promotion 3.Greater liability in terms of loans Opportunities 1.Supply of quality products can create network of satisfied customers 2.Concentrate on markets outside Kerala 3.Wider scope for bio- fertilizers and controlling agents Threats 1.High competition from chemical and other bio- fertilizer manufacturers 2.Cost of raw materials are increasing 3.Change in governmental policies OBSERVATIONS
Scope for market expansion
Lacks space for further expansion of the company
Good relationship between employees and management
Providing quality products at reasonable price CONCLUSION
Transparency in decision making
Highly professional management
Wage system is fair
Providing quality products at reasonable price to customers 14 15