Professional Documents
Culture Documents
Data Collection
Data Collection
Primary Sources
Secondary Sources
DATA (contd..)
Selection of Appropriate method of data
collection
Availability of funds
ime factor
Precision required
DATA (contd..)
Primary Sources
%&pensive
'imited information
(nforeseen factors
OBSERVATION (contd..)
ypes of )bservation
Participant
Non*participant
Direct
"ndirect
+ontrolled
(ncontrolled
EXPERIMENTATION
'aboratory
-ield
EXPERIMENTATION (contd..)
Advantages:
+an be repeated
Disadvantages:
+an be used only for present study, and not for past
and future
INTERVIEW
%&pensive
Structured or Directive
(nstructured or Non*directive
Semi*structured or -ocused
+linical
Depth
INTERVIEW (contd..)
"ntervie!ing Process:
Preparation
"ntroduction
Developing .apport
.ecording
+losing
OTHER METHODS
Panel /ethod
/ail Survey
+ontent Analysis
3arranty +ards
Pantry Audits
+onsumer Panels
+ase Study
OTHER METHODS (contd..)
Projective echniques:
4
3ord association tests
4
Sentence completion tests
4
Story completion tests
4
5erbal projection tests
4
Pictorial techniques
4
Play techniques
4
6ui7, test and e&am
4
Sociometry
SECONDARY DATA
Secondary Sources
hesis or dissertations
8istorical documents
SECONDARY DATA (contd..)
/ust possess the follo!ing
characteristics:
o
.eliability of data
o
Suitability of data
o
Adequacy of data