Professional Documents
Culture Documents
Power Point of Grey
Power Point of Grey
ID: 021102027
Thanks To
University Of Development Alternative
&
Grey Advertising Bangladesh Ltd.
Internship Report ON
Secondary objectives
To know the performance of the campaign referring
to organization through marketing analysis.
To analyze what the problems and obstacles were
at the launching period.
To find out how grey communicates with people
154 CITIES
96 COUNTRIES
10,000 EMPLOYEES
LOCAL CREDENTIALS
Grey started in 1996 as the 1st multinational agency
of the country with only 4 people.
Today, with an almost 120 member team, GREY is not
only the best creative hub but also 2nd in terms of
revenue with a BDT 1500 million billing and is
leading the industry in all the service areas in the
business.
developed.
4. Creative and working freedom
5. Trust and partnering
branding)
Broadcasting ads (tvc, rdc)
Publication design (brochure, annual report)
Event management
Media planning and execution
ORGANIZATIONAL STRUCTURE
Client
Servicing
Events &
Activation
PR
Admin
[HR, IT,
Finance,
Support Staff]
Media
Creative
Digital &
Social
Media
client
c. Collect and coordinate HR support to accomplish the planned
activity
d. Maintain a good flow of information from field to client.
Structure
Managing Director (Grey Dhaka)
Finance Manager
Activation
Manager
Finance Executive
Manager Servicing
Executive Marketing
Services
Executive Marketing
Services
Director, Operations
Sr. Executive
Planning
Executive
Resource
Managemen
t
Executive
Operations
Executive
Operations
Trade
Marketing
Executive
Executive Exhibit
Executive
Corporate
Events
GREY CLIENTS
Weakness:
capability of different
production and
activation related
activities
Higher cost to client
Opportunity:
Threat
Popular campaigns
of Symphony,
Spelling Bee,
Campaign of ACI
Swapno, Fun
Chanachur,
Diploma, Red Cow
Popular campaigns
Launch campaign,
no preservative
AWARDS
Agency of the year
2011, 2009, 2007, 2006, 2005, 2004, 2003
FRUTIKA
Background: Frutika is a juce brand which is launched by Akij Food
market. All of them consider themselves pure juice provider. But that is
not true. So the main focus of AFBL was to give something special and
healthy drink for the consumers.
As an ad agency GREYs challenge was to give the consumer the idea.
GREY had made some TVCs which were a great hit. They
tried to cover up almost every channel to telecast these
TVCS.
RESULTS
Frutika: a little extra pure is one of the greatest
Nokia
Nokia is the world's leading mobile phone supplier and a
Entry Coupon:
Leaflet:
Promotional Poster:
Bus Branding:
Billboard:
RESULTS:
The campaign puts a great impact in case of Nokia.One of
EXECUTION PROCESS
Brand Promoter will monitor bag distribution and
PROBLEMS
Though they have lots of quality and experience, I have found some problems.
These are mention bellow:
Doesnt have in-house capability of different production and
RECOMMENDATIONS
GREY have to take some step to cope up with the huge competition. Some
recommendations are suggested bellow:
Enhance the resource competence
CONCLUSION
This study has helped me to know the in-depth of agency activities,