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The Internationalization Strategy of The Firms: International Management
The Internationalization Strategy of The Firms: International Management
MANAGEMENT
The
internationalization
strategy of the firms
1.
DETERMINING AN INTERNATIONALIZATION
STRATEGY
Step 1: The analysis of the external factors and companys
potential:
THE STATE AND EVOLUTION
OF THE INTERNATIONAL
ENVIRONMENT
Execution
Control
1.
Weight
Countries
I
II
III
IV
U A
A A
0-5
0-3
0-2
0-4
0-3
/
/
/
/
/
4
3
2
3
2
3
1
1
2
1
3
2
2
4
3
3
2
2
1
1
0-2
0-2
18 10
18
10
/
/
/
/
/
2
0
0
1
0
1
0
1
0
1
3
3
2
4
2
2
3
3
3
2
14
13
0-4
0-3
0-3
0-4
0-2
Matrix:
- the competitiveness
- the long term attractiveness.
A.D.Littles
- LORANGEs Model:
- the level of predicting the
environmental factors
- the possibility of reacting to random
events.
BALL
Step II
- Workshops or join-ventures
Step III
Step IV