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How To Make A Business Case For Open Data
How To Make A Business Case For Open Data
Learning Objectives
Agenda
About Mellissa
Working with companies to integrate technology innovations to grow their
business.
About Dr Tom
Research into innovation within professional service firms and SMEs.
About You
http://www.mckinsey.com/insights/business_technology/open_data_unlocking_innovation_and_performance_with_liquid_information
can be linked to, so that it can be easily shared and talked about
is available in a standard, structured format, so that it can be easily processed
has guaranteed availability and consistency over time, so that others can rely on it
is traceable, through any processing, right back to where it originates, so others
can work out whether to trust it
http://theodi.org/guides/what-open-data
http://www.wired.co.uk/magazine/archive/2012/01/play/data-mountain
http://www.ft.com/cms/s/0/cd830afa-8364-11e3-86c900144feab7de.html#axzz3HL31cJmz
Exercise
Break into groups- and using Marks and
Spencer as an example.
Group/s A Write down the possible cons or
challenges of M & S using open data
Group/s B Write down the possible cons or
challenges of M & S publishing some/all of its
data.
The BM Framework
Slides by Tom Wainwright
www.businessmodelgeneration.com
flickr/sami/5761790886/
Ease of use
Customization
Client cost reduction
Gets the job done
Monetized through collaborative
relationships
OD cleaned and re-published
flickr/daveseven/5255840704
Price
Ease
Freemium model
Risk reduction
Client cost reduction
Flickr/yorkcollegepa
Ease
Risk reduction
Brand
Accessibility
Exercise
In your groups, against the cons you listed before, write down
the business benefits of M & S of working with open data
and how can you communicate these to senior execs.
Group/s B Write down the benefits of M & S publishing some/all of its data.
Role play:
First person - A senior exec/decision maker at M & S.
Has no idea about this open data thing and how it relates to their
business. (HOSTILE)
Second person Open data business advocate at M & S and your job
is to convince the first person how open data relates to M & S and the
benefits of publishing open data. (EVANGELIST)
Thank you!
@DrTommyW
@melmediasauce