Research into music industries and institutions.

1. What types of magazine and target audiences has

IPC been associated with over the years?

1800s - IPC first associated themselves with the magazine The Field which first launched in 1853 and within a year
became the largest newspaper in Europe. The newspapers target audience consisted of people interested in the war and
the newspaper had its own correspondences. Eight further titles were launched that still thrive today, those include Horse
& Hound, Shooting Times and Yachting world.
1900s IPC launched its first four traditional womens weeklies which was made for women to read. The golfing male
also got his share when the title Golfing Monthly was released and the industrial women when Home & Gardening was
released.
20s - IPC supported the release of Ideal Homes release against Homes & Gardens, while Woman & Home was also
released which majored into fiction in the period of three years.
30s Womans Own was launched alongside the appearance of Woman following five years later, reaching out to the
female audience.
40s As the war rolled along, the British morale was steadily kept up by Womens Weeklies and supplying information
provided by the government. Many of the covers from Women are considered as pieces of art in modern times.
50s The upsurge in the music industry brought about the arrival of the successful New Music Magazine (NME) in 52,
this reached out to the younger generation and its music taste at the time. NME is known for setting the first official music
UK chart. Following the arrival of ITV in 55, TVTimes was released in supporting commercial stations.
60s IPC formed, bringing together three rival corporations and magazine titles. Shoot! Was also released which touched
the football fans interests generated after Englands first victory three years later. More sport magazine titles were released
within the same year.
70s Successful launches of the titles Aeroplane Monthly, Superbike and Sporting Gun were released as the Reed group
acquired IPC.
80s Marie Claires first UK edition was released under IPC in 88 and Essentials was released, which after the first 6
copies was released in France. Other IPC titles were also released.
90s Whats on TV is released successfully 91 and continues to be the UKs most successful magazine. The male
audience received the release of Loaded hits the newsstand in 94 which opens up the whole of the mens market. IPC
also acquires Here! From another publishing company turning it into Now which launches in 96. NME becomes the first
UK title to get its own website and becomes the most popular in Europe. IPC is sold for 860 million in 98 and evolves
further in 99 with the formation of five limited companies based on former publishing groups.
2000-today IPC becomes IPC media and becomes a brand-centric business, being sold again for 1.15bn in 2001,
Ignite! Launch Nuts, the first Mens weekly magazine in 2004. A new generation Real life weekly for women Pick Me Up
is released in January 2005 which is backed by a 6bn marketing investment. IPC also unveils TV Easy in 2005, backed
by a 10bn marketing investment becoming Britains first compact paid-for TV listings weekly.

2. Why might IPC be an appropriate publisher for a

new music magazine?

IPC may be an appropriate for a new music

magazine as firstly, the publishing company have
produced one of the most successful music
magazines in the world NME.
Secondly, as IPC have already released a worldfamous magazine, they will already know how to
easily publish a new music magazine, in a way
that the magazine will gain status and reach out to
the appropriate target audiences.

3. What sorts of genres of music/types of

magazines might they be likely to publish?

IPC may be likely to publish magazines that cover

popular music types such as Pop, RnB, Rock,
Hip Hop and Alternative. This is because these
music genres are the most popular today and will
most likely have the biggest target audiences
which sells more.

4. Why might alternative publishers such as Bauer

be appropriate?

Bauer may be an appropriate alternative for

publishing a new music magazine because it is a
large European-based media company that
manages a portfolio of magazines, digital
products, radio and TV stations. This would make
it a suitable publisher for a new music magazine
as it has already published many successful music
magazines and specialises in them.