TASK 4

RESEARCH INTO MUSIC

INDUSTRIES AND
INSTITUTIONS

Niamh Hayes

WHAT T YPES OF MAGAZINE AND TARGET

AUDIENCE HAS IPC BEEN ASSOCIATED WITH
OVER THE YEARS?

History of IPC:
1800s: Within the 1800s IPC was known to target middle aged men within
the middle class. This is due to the publication of newspapers.
Late 1800s: The niche market changes topics and genre when the format of
the publishing changes from newspaper to magazine for instance; Shooting
Times and Yachting world which included entertainment and activity for
men of a certain class. This is due to technology evolving. The target
audience of IPC also changed with the first launch of Woman's Own in
1932- to target middle aged white women. Females (white middle class)
starting to be targeted more with magazines like women's weekly which is
based on hobby and lifestyle, due to affordability. This is the start of a
wider reaching audience. They now Time Inc. UK reaches 55% of all women
in the UK.

1950s: The target audience is younger. The topics of musical express and
television is included due to the technology change. Males are still
predominantly targeted.
1960s: Sport is one of the main genres.

The IPC brand dates back to the 1963 when the International Publishing
Corporation was created as a holding company for the Mirror newspaper
group and a number of the UKs biggest magazine publishers. IPC Magazines
was created five years later , with the business bought by Reed International
in 1974. IPC Media, publisher of magazines including Marie Claire, NME and
Whats on TV, is to be rebranded by its US -based owner to Time Inc UK.
They may also target teen girls due to their association with the girly pop
magazine MIZZ. This experience makes them reliable to publish magazines
within this genre.

WHY MIGHT IPC BE AN APPROPRIATE

PUBLISHER FOR A NEW MUSIC MAGAZINE?
IPC has a lot of experience with established magazines. They have over
60 iconic brands including NME, Decanter and Countr y Life. They also
create content for multiple platforms including online, mobile, tablet
and across print.
They are a reliable publishing company because its been running for
year s and have published a wide range of magazines which shows they
are knowledgeable on dif ferent target audiences.
Being one of the world's leading media companies reaching more than
130 million consumers each month, it makes IPC one of the main
companies which can successfully publish new and up coming
magazines. The company has changed their topics, genres and target
audiences a number of times of the year s which implies they can easily
establish a new magazine of a similar genre like NME or be
adventurous and publish a new genre EG pop.
Time Inc. (UK) Ltd is a leading UK consumer magazine publisher.
Almost two in ever y t hree UK women and over 45% o f UK men read a
Time Inc. (UK) Ltd magazine. That's almost 27 m illion UK adults.

WHAT SORTS OF GENRES OF MUSIC/T YPES OF

MAGAZINE MIGHT THEY BE LIKELY TO PUSH?
Although IPC publishes a wide range of magazines for
example woman&home and soap life, in the field of music
IPC is likely to publish rock magazines due to their previous
experience with magazines like NME. This shows that they
have a solid fan base for that music genre target audience .
This implies the company will successfully publish new
magazines within the rock, alternative and indie music genre.

WHY MIGHT ALTERNATIVE PUBLISHERS

LIKE BAUER BE APPROPRIATE
Bauer M edia Group is a large European -based media
company, headquar tered in Hamburg, Germany that
manages a por tfolio of magazines, digital products,
radio and T V stations .
The Bauer Media Group is one of the most successful
media companies in the world. More than 570
magazines, over 300 digital products, and 50 radio
and T V stations reach millions of people around the
globe. The companys por tfolio also includes printing
companies, postal ser vices and ser vices in the fields
of distribution, marketing and media sales.
Magazines like Q are published by Bauer. Q is a
magazine which features a range of dif ferent music
genres for example Lady Gaga, Amy Whinehouse and
The Ar tic Monkeys and new ar tists. This ensures
their target audience is ver y wide and slightly
changes with each issue. This would be an ideal
company for a new magazine to be published due to
the established image and fan base.

 History of IPC:
1800s: Male middle class educated target audience due to
the company publishing newspapers.
Late 1800s: The niche market changes topics and genre
when the format of the publishing changes from newspaper to
magazine. This is due to technology evolving. Females (white
middle class) are targeted more with magazines like women's
weekly which is based on hobby and lifestyle, due to
af fordability. This is the start of a wider reaching audience.
1950s: The target audience is younger. The topics of musical
express and television is included due to the technology
change. Males are still predominantly targeted.
1960s: Sport is one of the main genres.