Professional Documents
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Arp
Arp
It is in this spirit that we will look after the welfare and interest of our
stakeholders.
We will delight our Customers with products and services of
uncompromising quality, great taste and value, and are easily within
their reach.
We will create value and provide fair returns on our Shareholders
investments.
We will work hand-in-hand with our Suppliers and other Business
Partners, helping them grow with us and assuring them of reasonable
returns.
We will develop and motivate our Employees to become best-in-class
through cognitive and affective programs, competitive compensation
and benefits, and diverse career growth opportunities. We will help
improve the quality of life in Communities where we operate.
Collectively, we will give and do what is right and become proponents of
good stewardship.
Vivid Description
We will intimately understand our consumers, winning their
hearts by providing-tasting and innovative products and services
that anticipate and respond to their needs.
We will ensure that our products are of uncompromising quality
and easily within reach.
BOARD OF DIRECTORS
Director
Carmelo L. Santiago
Independent Director
Chairman, Audit Committee
Chairman, Nomination and Hearing
Committee
Member, Executive Compensation
Committee
Angelina S. Gutierrez
Independent Director
Member, Executive Committee
Member, Audit Committee
Menardo R. Jimenez
Chairman, Executive Compensation
Committee
Member, Audit Committee
Member, Nomination and Hearing
Committee
Edgardo P. Cruz
Independent Director
Member, Audit Committee
Mario C. Garcia
KEY EXECUTIVES
Eduardo M. Cojuangco, Jr.
Chairman
Ramon S. Ang
Vice Chairman
Francisco S. Alejo III
President
Zenaida M. Postrado
Chief Finance Officer & Treasurer
Ma. Soledad E. Olives
Compliance Officer
Alexandra B. Trillana
Corporate Secretary & General Counsel
History
had its beginnings in 1953
In 1972, the companys integrated poultry operations
started with its first breeder farm in Cavite.
The first chicken processing plant which produced the
Magnolia Fresh Chicken was set up in
Muntinlupa in 1973.
San Miguels acquisition of Pure Foods in 2001 brought
together two food industry leaders, ushering in a new era
of growth and market leadership for the integrated
businesses.
Monterey Foods Corporation which housed the
companys meats business, was merged into SMFI in 2010
to form what is now called the Poultry & Meats Business.
currently
supply
majority
of
the
countrys
annual
broiler capacity.
Market Year
Domestic Consumption
Unit of Measure
Growth Rate
1982
180
(1000 MT)
NA
1983
170
(1000 MT)
-5.56 %
1984
137
(1000 MT)
-19.41 %
1985
154
(1000 MT)
12.41 %
1995
399
(1000 MT)
159.09 %
1996
464
(1000 MT)
16.29 %
1997
497
(1000 MT)
7.11 %
1998
493
(1000 MT)
-0.80 %
1999
512
(1000 MT)
3.85 %
2000
538
(1000 MT)
5.08 %
2001
594
(1000 MT)
10.41 %
2002
644
(1000 MT)
8.42 %
2003
657
(1000 MT)
2.02 %
2004
684
(1000 MT)
4.11 %
2005
675
(1000 MT)
-1.32 %
2006
679
(1000 MT)
0.59 %
2007
699
(1000 MT)
2.95 %
2008
751
(1000 MT)
7.44 %
2009
805
(1000 MT)
7.19 %
2010
865
(1000 MT)
7.45 %
2011
892
(1000 MT)
3.12 %
2012
928
(1000 MT)
4.04 %
2013
966
(1000 MT)
4.09 %
2014
1002
(1000 MT)
3.73 %
New products
Carinderia Fiesta
Cook Easy
Convenient Cuts
Chicken BBQ
Chicken Bites
Chicken Burger
Chicken Finger
Chicken Inasal
Chicken Lollipop
Chicken Longganisa
Chicken Lumpia
Chicken Salpicao
Chicken Siomai
Chicken Tapa
Chicken Teriyaki
Chicken Tocino
Korean BBQ
Oriental Wings
Savory Fried Chicken
Adobo Cut
Breast Fillet
Buffalo Wings
Chicks on Stick
Fried Chicken Cut
Giniling
Lollipop
Menudo Cut
RECADO CUT
Thigh Fillet
Tinola Cut
(Left to right: Ms. Sue Carney, Editor in Chief Reader's Digest Asia
Pacific; Dr. Leo Obviar, General Manager San Miguel Foods, Inc
Meats & Poultry Business; Ms. Rita Imelda Palabyab President San
Miguel Foods, Inc.)
magnolia
1.1K
People Talking About This
460.8K
Total Page Likes
0%from last week
189
New Page Likes
23.5%
This week
Last week
Bounty fresh
3K
People Talking About This
757.2K
Total Page Likes
0.3%from last week
2.1K
New Page Likes
4.3%
This week
Last week
SWOT Analysis
SWOT
Strengths
SWOT
weaknesses
Weight
Rating
Weighted Score
10%
15%
3
4
0.3
0.6
20%
0.8
10%
0.3
12%
8%
3
4
0.36
0.32
Strengths
S1- convenient
S2- processing
operations
S3-Image and Brand
name
S4- beginnings in
1953
S5-Distribution
S6-marketing
strategy
S1-automated
convenient
S2feeding and drinking systems. The marination process
utilizes refrigerated tumbling machines to achieve better marinade pickup and uniformity.
S2- processing
S3-"Trusted
Brands" awards, giving these awards a high degree of
credibility
that actually translates into consumers' purchasing decisions.
operations
For Monterey Meats, now on its fourth year as a Platinum awardee, and
Magnolia Chicken, now a Platinum awardee after three years as Gold,
the Trusted Brand recognition is a testament to our strong connection
with consumers. S6-marketing
S3-Image
Brand
name
S4-Being
one ofand
the strategy
oldest
poultry
industry in the country, make them
stonger and ear more customers and more knolegable.
S4- beginnings
in distributor
1953 in the country, and they go
S5-They
are number one
exporting alreary and had a god brand name standing outside the
country.
S5-Distribution
S6They give promo like buy one take one, to atract more consumer to
buy there product. And one way to intruduce there new product.
Weight
Rating
Weighted Score
W1-Customer looses
due to fieres
competition
12%
0.3
8%
0.24
W3-lower customer
follower
10%
0.16
Weight
Rating
Philippine population is
growing steadily by 1.89%
yearly
0.06
0.18
0.10
0.40
Increase number of
department stores/ groceries
nationwide
0.10
0.40
0.07
0.21
0.07
0.21
Increase consumer
purchasing power
0.07
0.21
0.04
0.08
0.05
0.15
0.05
0.10
OPPORTUNITIES
Weight
Rating
0.06
0.18
THREATS
10 Possible entry of Bird Flu disease in the country
11
0.06
0.18
12
0.10
0.40
13
0.07
0.21
14
0.05
0.10
0.05
0.10
TOTAL
1.00
3.11
Weight
17%
8%
13%
4
2
3
Weighte
d Score
0.68
0.16
0.39
7%
0.14
15%
13%
3
3
0.45
0.39
11%
0.33
16%
0.80
100%
Rating
3.34
Comments
ECONOMIC FACTORS
PHIL. BUREAU OF AGRICULTURE STATISTICS
POLITICAL,GOVERNMENTAL,LEGAL FACTORS
ASEAN REGION
THE ELIMINATION OF TARIFFS ON MOST FARM
GOODS
DEPT. OF TRADE AND INDUSTRY
PROCESSING PLANTS ARE CERTIFIED ISO
9001:2008 AND 22000-2005V
NATIONAL MEAT SERVICE INSPECTION SERVICE
POULTRY PLANT ARE CERTIFIED TO HACCP/SSOP
HALAL- CERTIFIED
Strategies
1.FRANCHISING BUSINESS
- MAGNOLIA CHICKEN STATION AND HUNGRY JUAN RETAIL OUTLETS
2.OUTSOURCING
-THIRD-PARTY OWNED AND OPERATED FACILITIES
3.ACQUISITION AND MERGER
-PUREFOODS SUPERMANOK AND MOTEREY MEATSHOP
4.CONSUMER CONVENIECE
-FROM WET MARKET HABIT TO SUPERMARKET ENVIRONMENT
5.PRODUCT INNOVATION
-COOK-EASY PRODUCT LINE
SO STRATEGIES
WO STRATEGIES
ST STRATEGIES
WT STRATEGIES
Prepared by:
Carumba, Maria Bienvenida T.
Arpafo, Edgar Alan T.
Dongallo, Jose Romeo A.
Bergado, Florante L.
THE END