Data Mining

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Data Mining
www.trungtamtinhoc.edu.vn
Contents
What's Data Mining?
Why's Data Mining?
The goals of Data
Mining
The architecture of
Data Mining
Data mining process and
algorithm
Advantages/Disadva
ntages
Aplication of data
mining
What is Data Mining?

Known as Knowledge Discovery in
Databases (KDD)
Refers to the nontrivial extraction of
implicit, previously unknown and
potentially useful information from data
in databases.
While data mining and knowledge
discovery in databases (or KDD) are
frequently treated as synonyms, data
mining is actually part of the knowledge
discovery process.

Pattern
evaluation
Data Mining
Task-relevant Data
Data
Warehouse
Data
Cleaning
Selection and
Transformation
Data Integration
Data Sources
Figure 1.1: Data Mining is the core of Knowledge
Discovery process

Data cleaning: also known as data
cleansing, it is a phase in which noise data
and irrelevant data are removed from the
collection.
Data integration: at this stage, multiple
data sources, often heterogeneous, may be
combined in a common source.
Data selection: at this step, the data
relevant to the analysis is decided on and
retrieved from the data collection.

Data transformation: also known as data
consolidation, it is a phase in which the
selected data is transformed into forms
appropriate for the mining procedure.
Data mining: it is the crucial step in which
clever techniques are applied to extract
patterns potentially useful.
Pattern evaluation: in this step, strictly
interesting patterns representing knowledge
are identified based on given measures.

Knowledge representation: is the final
phase in which the discovered knowledge is
visually represented to the user. This essential
step uses visualization techniques to help
users understand and interpret the data
mining results.
Why is Data Mining?

Having far more information than we can
handle:
from business transactions and scientific data,
to satellite pictures, text reports and military
intelligence.
Information retrieval is simply not enough
anymore for decision-making.
Confronted with huge collections of data, we
have now created new needs to help us make
better managerial choices. These needs are
automatic summarization of data, extraction
The goals of Data Mining

Increasing potential
to support
business decisions
Making
Decisions
Data Presentation
Visualization Techniques
Data Mining
Information Discovery
Data Exploration
Statistical Analysis, Querying and Reporting
End User
Business
Analyst
Data
Analyst
Data Warehouses / Data Marts

OLAP, MDA
Data Sources
Paper, Files, Information Providers, Database Systems, OLTP
DBA
The architecture of Data Mining
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LOGO

What is Data Mining?

What is Data Mining?

What is Data Mining?

What is Data Mining?

What is Data Mining?

Why is Data Mining?

The goals of Data Mining

Data Warehouses / Data Marts

The architecture of Data Mining

Click to edit title style

Description of the companys sub

Chart Title in here

1. Describe contents for a

Description of the companys sub

Click to edit title style

Guild Design Inc.

Add your title in here

Guild Design Inc.

Add your title in here

Guild Design Inc.

ThemeGallery is a Design Digital

Click to edit title style

ThemeGallery is a Design Digital

Click to edit title style

Click to edit title style

Click to edit title style

Description of the contents

Description of the contents

Click to edit title style

ThemeGallery is a Design Digital Content &

* Click to add Text

Click to edit title style

Click to add Text

Click to add Text

Click to add Text

Click to add Text

Click to add Text

Click to add Text

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ThemeGallery is a Design Digital Content & Contents

Click to edit title style

Click to edit title style

Click to edit title style

ThemeGallery is a Design Digital

Click to edit title style

ThemeGallery is a Design Digital Content

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ThemeGallery is a Design Digital

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ThemeGallery is a Design Digital Content &

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