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    1survey Methodology

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    This document outlines the methodology for conducting surveys. It discusses defining research objectives, choosing a sampling frame and sample, designing questionnaires, accounting for errors, implementing quality control, performing weighting and analysis. Survey types include mail, telephone, in-person and online. Key steps involve determining the population, reducing biases, and ensuring professional administration and data collection standards. The goal is to systematically collect representative information to quantitatively describe populations.

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    1survey Methodology

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    bill
    112 views14 pages
    This document outlines the methodology for conducting surveys. It discusses defining research objectives, choosing a sampling frame and sample, designing questionnaires, accounting for errors, implementing quality control, performing weighting and analysis. Survey types include mail, telephone, in-person and online. Key steps involve determining the population, reducing biases, and ensuring professional administration and data collection standards. The goal is to systematically collect representative information to quantitatively describe populations.

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    1Survey Methodology

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    This document outlines the methodology for conducting surveys. It discusses defining research objectives, choosing a sampling frame and sample, designing questionnaires, accounting for errors, implementing quality control, performing weighting and analysis. Survey types include mail, telephone, in-person and online. Key steps involve determining the population, reducing biases, and ensuring professional administration and data collection standards. The goal is to systematically collect representative information to quantitatively describe populations.

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    112 views14 pages

    1survey Methodology

    Uploaded by

    bill
    This document outlines the methodology for conducting surveys. It discusses defining research objectives, choosing a sampling frame and sample, designing questionnaires, accounting for errors, implementing quality control, performing weighting and analysis. Survey types include mail, telephone, in-person and online. Key steps involve determining the population, reducing biases, and ensuring professional administration and data collection standards. The goal is to systematically collect representative information to quantitatively describe populations.

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    of 14

    Survey Methodology

    -Robert M. Groves et al

    2008/10/21 趙偉翔
    大綱
    調查方法學
    民意調查類型
    母體與抽樣
    問卷設計
    調查誤差
    調查執行與品質管理
    加權
    資料分析
    實例討論
    調查方法學
    Survey ：有明確的目標，利用系統
    的方式收集母群體 (population) 的資
    料，並用量化指標描述母群體特性
    ( 美國統計學會， 1995)
    Survey Methodology ：探討 Survey
    設計、蒐集、分析與成本效益分析
    之學問
    Source: Survey Methodology ,Chapter 1.
    Define research objectives

    Choose mode of collection Choose sampling frame

    Construct and pretest questionnaire Define and select sample

    Design and implement data collection

    Code and edit data

    Make adjustments

    Perform analysis
    民意調查的類型
    Fax

    Mail Disk by mail E-mail Web

    Telephone CATI TDE IVR/T-ACASI

    Face-to-face CAPI

    SAQ Text-CASI
    Source: Survey Methodology ,Chapter 5.
    母體與抽樣
    Survey population
    Sampling frame
    Eligible units (households and persons)
    Frame elements
    Coverage error (the half-open interval 、 m
    ultiplicity sampling 、 multiple frame designs)

    Source: Survey Methodology ,Chapter 3.


    問卷設計
    Questionnaire:
    Instruction ( 介紹語、填答介紹 )
    Questions ( 明確、客觀、單一 )
    Responses ( 充分反映特性、週延、互斥 )

    Source: Survey Methodology ,Chapter 7,8.


    調查誤差的來源 -- 抽樣誤差
    P(1 - P)
    EZ 
    1-
    2 N
    E=error ( 誤差 ) 、 Z= 臨界值
    P=probability( 估計的比例 ) 、 N= 樣本數

    0.5(1 - 0.5)
    0.03  1.96 N=1,068
    N
    Source: Survey Methodology ,Chapter 4.
    調查誤差的來源 -- 非抽樣誤差

    Failure to deliver the survey request


    The refusal to participate
    The inability to participate

    Source: Survey Methodology ,Chapter 6.


    調查執行與品質管理
    Reducing interviewer bias
     Experienced interviewer
     Standard interviewer behavior
    Reducing interviewer related variance
     Minimizing nonstandard interviewer behavior
     Professional interviewer behavior
     Reading questions as they are worded
     Explaining the survey process
     Probing nondirectively

    Source: Survey Methodology ,Chapter 9.


    加權
    Weighting
    Ratio adjustment
    Differential selection probabilities
    Adjust for unit nonresponse
    Poststratification

    Source: Survey Methodology ,Chapter 10.


    資料分析
    描述性統計
    Frequencies
    Central tendency
    Dispersion
    統計分析
    T test 、 Chi-square 、 Regression

    Source: Survey Methodology ,Chapter 10.


    BRFSS
    Start by 1984
    Varies by state. (n=3,075)
    Collect uniform, state-
    specific data on preventive
    health practices and risk
    behaviors that are linked to
    chronic diseases, injuries,
    and preventable infectious
    diseases in adult
    Source: Survey Methodology ,Chapter 1.
    謝謝聆聽，
    敬請指教！

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