introduction

The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a
clear vision to bring Ayurveda to society in a contemporary form and to
unravel the mystery behind the 5,000 year old system of medicine. This
included referring to ancient ayurvedic texts, selecting indigenous herbs
and subjecting the formulations to modern pharmacological, toxicological
and safety tests to create new drugs and therapies
Since its inception, the company has focused on developing safe, natural
and innovative remedies that will help people lead richer, healthier lives.
Today, Himalaya products have been endorsed by over 250,000 doctors
around the globe and consumers in over 89 countries rely on Himalaya for
their health and personal care needs

Brands of himalaya
Health care

pharmaceuticals

Animal care

Skin care

Childrens health

Drugs

Baby care

Womens health

therapies

Hair care

Mens health

Oral care

General health

Animal care

Animal Health . . . bringing its expertise in health care to animal care . . .

leveraging R&D strengths in creating natural drugs and therapies . . . daily care
for sensitive pets like cats & dogs

The Himalaya legacy extends to animal health also. The Company offers well-researched,
safe, animal health products, harnessed from nature's wealth to alleviate the suffering of
animals, to improve their health and to increase their productivity.
World-wide there is a growing concern about the presence of chemical contaminants in dairy,
meat and poultry products. Taking a cue, The Himalaya Drug Company has extended its
expertise to create Ayurvedic drugs and therapies for animal health care.

Concern for animal welfare prompted Himalaya to launch the Animal Health Range
of products for commercial livestock in July 1998. The products in this range
alleviate the suffering of animals and improve their health. This results in healthy
livestock whose animal products are safe for human consumption.
Realizing the importance of companion animals in today's life, Himalaya launched
the Companion Animal Care Range of products in 2000.

Animal care

pharmaceuticals
The medicinal range of products carry the Himalayan
hallmark of researching ayurveda and capturing its benefits
in formulations. Using modern research methodology and
manufacturing practice, Himalaya has made available to
people all over the world, an alternate method of
treatment, which has no known side effects.
The medicinal range comprises over 35 products and is
broadly classified into four categories viz:
Children's Health
Men's Health
Women's Health
General Health

Personal care

Himalaya has used its wealth of knowledge and research, in natural herbal remedies, to
formulate a range of personal care products that cater to daily health needs. This range offers
the goodness of natural solutions for daily use by the complete family.
The use of natural ingredients in personal care products has been practiced since time
immemorial, leading to increased use of herbs with a curative value. Modern research proves
that herbs while being effective are also mild and soothing.

The range comprises of fairness cream, soap-free face

washes, facial cleansers, face toners, moisturizers,
soap-free shampoos, conditioners, hair-loss control,
weight control, pimple control, foot care, multipurpose creams, skin nutrients, dandruff control, antistress, digestive health, pain relievers, cough & cold
relievers, oral care and baby care products.

Oral care

Skin care

Face packs
Facial cleansers
Moisturizers
Face wash

Hair care

Anti dandruff shampoo

Anti dandruff oil
Anti dandruff cream
Conditioners

Baby care

Pre bath
Bath
Post bath
Baby care gift series

Marketin strategy

Generating interest
Building loyalty of consumers
Increase market share
Tapping new consumers

Neem face wash

Purifying Neem Face Wash is a soap-free herbal formulation that gently

removes impurities and prevents pimples. Enriched with Neem and Turmeric.
Get that radiant glow on your face with this Purifying Neem Face Wash from
Himalaya.
Removes impurities and prevents pimples
This Purifying Neem Face Wash instantly whisks away everyday impurities
without strippping the moitsure of your skin. The active ingredients in this face
wash prevents the occurrence of pimples.
Antibacterial properties
The blend of turmeric and neem protects your skin from any kind of irritation
and leaves a soothing effect.
Cleanser
Besides cleansing your skin, this face wash add the accurate amount of moisture
to your skin
Control Acne and Pimples
This face wash removes toxins from your skin and treats pimples and acne. You
can get a clear skin with this Purifying Neem Face wash.
Solution to all type of Skin Problems
No matter what type of skin you have, be it sensitive, dry or oily this Neem Face
wash is sure to nourish your skin and leave it soft and supple.

Price

HIMALAYA NEEM FACE WASH

50ML WORTH RS.50
100ML WORTH RS.90
150ML WORTH RS.125
200ML WORTH RS.150

Neem face pack

Stop imperfections from ruining your overall look with the Himalaya Face
Pack. Suitable for both men and women, the Himalaya Purifying Neem
Face Pack is ideal for those with normal or oily skin. The herbal
formulation works on pimples and acne to give you clear and flawless skin.
This Neem Face Pack contains numerous organic ingredients known for
their cleansing properties like Neem, Nimba, Fuller's Earth, Turmeric and
Haridra. Neem, renowned for its antibacterial properties, helps clean
clogged pores and regulates the frequency of breakouts. This Purifying
Face Pack incorporates the goodness of Turmeric to reduce acne-causing
bacteria. The Fullers Earth in the Himalaya Face Pack regulates excess oil
secretion and soothes your skin. When the Neem Pack is rinsed off, your
skin feels considerably smooth and even-textured after one application.
Be prepared to be surprised how spending a few minutes to pamper your
skin over the weekend brings about such a dramatic change. Feel blessed
by natures goodness and reveal perfectly clear skin with Himalaya
Purifying Neem Face Pack

Himalaya Neem face pack

50gm worth Rs.65
100gm worth Rs.115

place
Starting off operations in Dehradun way back
in the 1930s, the company later spread its
wings to Mumbai and across the country. In
1975, the company set up an advanced
manufacturing facility in Makali, Bangalore,
India, which today houses the Corporate
headquarters. In 1991, the company relocated
its R&D facility to Bangalore.

promotion
Hail herbal campaign
This campaign wil hve a two fold
message.
1.Give up on chemical skin moisturizers
and embrace herbal remedies for lasting
beauty.
2.will highlight the importance of being
comfortable in your own skin and being the
natural you

Herbal beauty Queen Campaign

When Natures cretion are nutured by nature
itself the result is bound to be BEAUTIFUL.
It encourages the consumers to upload their
videos and pictures on fcebook and share
their stories wit them.
The consumers get rewarded the HERBAL
BEAUTY QUEEN TITLE with a chance to get
picture printed on the product.

competitor

SWOC analysis
strength

weakness

Vaseline petroleum jelly is one of the

most widely used products to fight dry
skin

Shifting the focus on Mens product is

redefing the brand image

Products available in over 60 countries for The drawback of a popular brand-name is

over 130years
other or fake products sell under its name

opportunities
Vaseline sheer infusion contains patented
stratys-3 technology and is the new body
lotio that infuses and suspends moisture
across all layers of skin

threat
Lack of consumer advertising as Vaseline
focuses more on trade promotion

No significant direct cmpetitive petroleum Specfic Use products(like baby care or sun
jhelly products that effect vasline
burn cream) can compete against the
petroleum jhelly market share
versatility of the product

SWOC Analysis
strength

weakness

Strong brand image and global presense

Not fully integrated with mainstream

markets

Himalaya is recognised world over as a

pioneer in Ayurvedic and herbal products

Low level of entrepreneurial

aggressiveness

opportunities

threat

World over natural and traditional

approches to products are being
welcomed

Risk of new entrants and substitute

products

Growing adaptability to innovative

products

Shifting consumer loyalties

Untrapped rural markets

Manufacturing costs and processing costs

are high