Task 4

Research into music industries and

institutions

ARQUAM RAHMAN

What types of magazine and target audience

has ipc been associated with over the years?
History of IPC:

1800s: Within the 1800s IPC was known to target middle aged men
within the middle class. This is due to the publication of newspapers.
Late 1800s: The niche market changes topics and genre when the format
of the publishing changes from newspaper to magazine for instance;
Shooting Times and Yachting world which included entertainment and
activity for men of a certain class. This is due to technology evolving.
The target audience of IPC also changed with the first launch of
Woman's Own in 1932- to target middle aged white women. Females
(white middle class) starting to be targeted more with magazines like
women's weekly which is based on hobby and lifestyle, due to
affordability. This is the start of a wider reaching audience. They now
Time Inc. UK reaches 55% of all women in the UK.
1950s: The target audience is younger. The topics of musical express and
television is included due to the technology change. Males are still
predominantly targeted.
1960s: Sport is one of the main genres.
The IPC brand dates back to the 1963 when the International Publishing
Corporation was created as a holding company for the Mirror newspaper
group and a number of the UKs biggest magazine publishers. IPC
Magazines was created five years later, with the business bought by Reed
International in 1974. IPC Media, publisher of magazines including Marie

Why might IPC BE AN APPROPRIATE

PUBLISHER FOR A NEW MUSIC
MAGAZINE?
IPC has a lot of experience with established magazines. They have over
60 iconic brands including NME, Decanter and Country Life. They also
create content for multiple platforms including online, mobile, tablet and
across print.
They are a reliable publishing company because its been running for
years and have published a wide range of magazines which shows they
are knowledgeable and focus on a niche market.
Being one of the world's leading media companies reaching more than
130 million consumers each month, it makes IPC one of the main
companies which can successfully publish new and up coming
magazines. The company has changed their topics, genres and target
audiences a number of times of the years which implies they can easily
establish a new magazine of a similar genre like NME or be adventurous
and publish a new genre EG pop.
Time Inc. (UK) Ltd is a leading UK consumer magazine publisher.
Almost two in every three UK women and over 45% of UK men read a

WHAT SORTS OF GENRES OF

MUSIC/TYPES OF MAGAZINE MIGHT THEY
BE LIKELY TO PUSH?

Although IPC publishes a wide range of

magazines for example woman&home
and soap life, in the field of music IPC
is likely to publish rock magazines due
to their previous experience with
magazines like NME. This shows that
they have a solid fan base for that music
genre target audience.
This implies the company will

WHY MIGHT ALTERNATIVE

PUBLISHERS LIKE BAUER BE
APPROPRIATE
Bauer Media Group is a large European-based media
company, headquartered in Hamburg, Germany that manages
a portfolio of magazines, digital products, radio and TV
stations.
The Bauer Media Group is one of the most successful media
companies in the world. More than 570 magazines, over 300
digital products, and 50 radio and TV stations reach millions
of people around the globe. The companys portfolio also
includes printing companies, postal services and services in
the fields of distribution, marketing and media sales.
Magazines like Q are published by Bauer. Q is a magazine
which features a range of different music genres for example
Lady Gaga, Amy Winehouse and The Artic Monkeys and new
artists. This ensures their target audience is very wide and
slightly changes with each issue. This would be an ideal
company for a new magazine to be published due to the
established image and fan base. For my magazine I would
prefer to use IPC has the publisher are connected with so

History of IPC:
1800s: Male middle class educated target audience due
to the company publishing newspapers.
Late 1800s: The niche market changes topics and genre
when the format of the publishing changes from
newspaper to magazine. This is due to technology
evolving. Females (white middle class) are targeted more
with magazines like women's weekly which is based on
hobby and lifestyle, due to affordability. This is the start
of a wider reaching audience.
1950s: The target audience is younger. The topics of
musical express and television is included due to the
technology change. Males are still predominantly
targeted.
1960s: Sport is one of the main genres.