Presented by:

Akshay Vaidya
Aseem Rohatgi
Gayatri Nanda
Hari Abba
Mani Mehndiratta

Introduction

Gayatri

Mani

What is this animal ?

Hari

Aseem

Social Media Marketing for a social cause:

On 11 February 2011, Hosni Mubarak, Egypts ageing autocrat, had resigned
his post as president.
Only three months earlier, such an outcome had seemed unthinkable, as
Mubaraks National Democratic Party (NDP) celebrated an overwhelming
victory in elections marred by widespread vote-rigging and repression.

How was this possible??

The brutal murder of 28-year-old Khaled Said at the hands of Egyptian police in
Alexandria in June 2010 caused outrage. Official Statement: Died while choking on a bag
of drugs.
Pictures of Saids severely beaten corpse published by the blogger Zeinobia showed his
skull and jaw with clear fractures that left the police claim that he had died of
asphyxiation untenable.
Looking at those pictures in his home in Dubai, angered and animated, Wael
Ghonim, an Egyptian Google executive established a Facebook page We
Are All Khaled Said(WAAKS), open for all Facebook members to join and
campaign against police brutality.

Two minutes after he started the page 300 people had liked it. Three months
later, that number had grown to more than 250,000.
First, it as a tool for activists to mobilize, organize and inspire Egyptians. Second, in their
use as a medium to document events in Egypt beyond the reach of the authorities.
This resulted in online mobilization that ultimately led to the demonstrations in Cairo on 25
January 2011 and, eventually, Mubaraks ouster.

Social Media Marketing role in #NaMo4PM to #PMOIndia

With the emergence of Social Media, Narendra Modi enhanced his reach and joined Twitter in January 2009 &
Facebook in May 2009.
Dream of becoming a Prime Minister of the worlds biggest
democracy started taking a shape with the campaign Narendra
Modi for PM on January 13, 2010 fb.com/NarendraModi4PM
Facebook Ads also played an important role and helped in
targeting the audience demographically. His campaign Abki
baar, Modi Sarkar was launched in many languages to touch the
nerves of people.
From the day elections were announced to the day polling
ended, 29 million people conducted 227 million interactions
(posts, comments, shares, and likes) regarding the elections on
Facebook. In addition, 13 million people conducted 75 million
interactions regarding Narendra Modi.
Two-way

Since Jan. 1, the breakdown of tweets for the various

national candidates/parties has been 34% for Narendra
Modi or his Bharatiya Janata Party, 27% for Arvind
Kejriwal or the Aam Admi Party, 4% for Rahul Gandhi or
the Indian National Congress.

Communication

Subtle Image
Building

Fan Base
Formation

Social Media Marketing of Flipkart:

SOCIAL LISTENING

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SOCIAL MEDIA AS A WHOLE

FLIPKART ADDS

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BE UPDATED

RE-MARKETING