Professional Documents
Culture Documents
Marketing Specialist Job Description
Marketing Specialist Job Description
Marketing Specialist Job Description
The marketing specialist job description includes elements such as: marketing
specialist responsibilities, marketing specialist skills, marketing specialist
qualities, marketing specialist abilities, marketing specialist experience,
marketing specialist job tools, marketing specialist working conditions
Other useful materials for marketing specialist career:
marketingmanagement123.com/23-free-ebooks-for-marketing-management
marketingmanagement123.com/175-free-marketing-forms
marketingmanagement123.com/16-free-tools-for-marketing-management
marketingmanagement123.com/top-82-marketing-KPIs
marketingmanagement123.com/top-19-marketing-job-descriptions
marketingmanagement123.com/101-marketing-interview-questions-andanswers
4.
5.
6.
7.
8.
Drive activities which develop differentiated product positioning and clear messaging
of the key product value proposition to the target markets.
Develop and manage programs to communicate and reinforce the value proposition to
the sales team and channel partners engaged with the product(s).
Development and delivery of marketing strategies encompassing online / digital
Marketing, Blogs, Webinars, Social Media, SEO and similar actions to engage target
customers.
Ensure the structure, navigation and content on all websites are continuously optimized
using on-page and technical SEO tactics to attract and engage prospects that closely
match our target market segments via organic search on Google, Bing and Yahoo.
Establish dashboards to track, analyze and report out to stakeholders how each website
initiative, PPC campaign, and social media platform is working to achieve the stated
goals and objectives. Suggest and implement next steps based on this data analysis for
continuous improvement.
Work collaboratively with other members of the Marketing Team to ensure all content
is optimized and consistent across all platforms and user experiences.
Help set, and work to, performance indicators for SEO, PPC and social media which
complement overall Marketing and Advicent business objectives.
Manage Advicents social media strategy including solicitation of content, posting and
tracking of results.
2. Components of KSA:
Knowledge
A body of information needed to perform a task.
For example, Human Resources Knowledge include knowledge of personnel
recruitment, selection, training, compensation and benefits, labor relations and
negotiation, and personnel information systems.
Skills
Skills are the proficiency to perform a certain task.
For example, skill in operating computer peripherals such as printers.
Abilities
Abilities are an underlying, enduring trait useful for performing tasks.
For example, oral comprehension the ability to listen to and understand
information and ideas presented through spoken words and sentences.