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Strategies in Action: Strategic Management: Concepts & Cases 13 Edition Fred David
Strategies in Action: Strategic Management: Concepts & Cases 13 Edition Fred David
Strategies in Action
Strategic Management:
Concepts & Cases
13th Edition
Fred David
Ch 5 -1
Types of Strategies
Corp
Level
A Large Company
Division Level
Functional Level
Operational Level
Ch 5 -2
Types of Strategies
Forward
Integration
Integration
Strategies
Backward
Integration
Horizontal
Integration
Ch 5 -3
Types of Strategies
Market
Penetration
Intensive
Strategies
Market
Development
Product
Development
Ch 5 -4
Types of Strategies
Related
Diversification
Diversification
Strategies
Unrelated
Diversification
Ch 5 -5
Types of Strategies
Retrenchment
Defensive
Strategies
Divestiture
Liquidation
Ch 5 -6
2007 Examples
Forward
Integration
Backward
Integration
Horizontal
Integration
Ch 5 -7
2007 Examples
Market
Penetration
Market
Development
Product
Development
Ch 5 -8
2007 Examples
Related
Diversification
Unrelated
Diversification
Retrenchment
Ch 5 -9
2007 Examples
Divestiture
Liquidation
Ch 5 -10
Differentiation Strategies
Focus Strategies
(Low-Cost Focus &
Best-Value Focus)
Ch 5 -11
Ch 5 -12
Copyright 2011Ch
Pearson
5 -13
Education, Inc.
Publishing as Prentice Hall
Copyright 2011Ch
Pearson
5 -14
Education, Inc.
Publishing as Prentice Hall
Copyright 2011Ch
Pearson
5 -15
Education, Inc.
Publishing as Prentice Hall