ABB: The World Leader

in Motors and Generators

AT-PT Motors&Generators

ATAP, USA. June 2005

Ray Doran
New Berlin, WI
Lotus Notes: Ray Doran/USINY/ABB
Off.:
(262) 785-8618
Cell:
(414) 828-2057

AT Commitment to PT
Agenda
PT Commitment to AT

Medium Voltage Motors

Organization / Contact Point

Product Overview

Typical Applications in Utilities

ABB differentiators / Weaknesses

Major Competitors

AT PT April 2005

Questions / Suggestions

R. Doran

Motors and Generators

Topic 1 - Where are the opportunities?

Who uses motors and generators?

Motor and generator applications are easy to identify
How are motors and generator opportunities pursued?

Topic 2 - What we have?

Our product range

Our technology and expertise

Topic 3 - Who we are?

AT PT April 2005

Your contacts

Where are the opportunities?

AT PT April 2005

Motors & Generators in a nutshell

Motor and generator applications are easy to identify

Motors and generators are EVERYWHERE

(all applications and industries)

Who uses motors and generators?

How are motors and generator opportunities pursued?

AT PT April 2005

ABB Motors & Generators

ABB is the worlds leading

manufacturer of low and high
voltage AC motors and
generators.

ABB has over one hundred

years design experience and
application understanding with
electric motors.

ABB has the newest and most

efficient designs in the market

ABB has experienced Sales,

Project Management and
Service teams all over the world

Motors & Generators in ALL Applications & Industries

Power

Grinders & Refiners

Compressors
Pumps

Turbines

Cement & Mining

Mills

Air Separation

Metals

Fans & Blowers

Variable Speed Drives

Marine

Multipurpose Industrial Use

AT PT April 2005

Petrochemical, Oil and Gas

HVAC

Water & Wastewater

Pulp & Paper

Wind Power Generation

AT PT April 2005

Motors & Generators in a System

Power

Circ. and Cooling Water Pumps

Boiler Feed Pumps

AT PT April 2005

High-inertia loads
High efficiency
High power factor
Two-speed motors
Low life-cycle costs

Compressors

Fans

Coal Mills

New Ventures - Wind Power

ABB is the worlds leading
manufacturer of generators for wind
turbines.

AT PT April 2005

Extensive range of ABB products

and services for wind power
developers.

Power: 55 - 3000 kW

Low and high voltage

Single and two-speed

Air and water-cooling

High efficiency

State-of-art form wound winding

technology in MW class units

The AC Motors & Generators Market

Total USA Market = $400M

AT PT April 2005

ABB Share: approximately 5%

ABB has a long history as a motor

& generator supplier in the USA
market

ABB is well known and highly

respected

BOTTOM LINE:

How are motors and generator opportunities

pursued?

Step One:

Identify opportunities:

1 - New Projects

2 - Plant Expansions

3 - Retrofits

4 - MRO business

AT PT April 2005

Motors dont last forever

Many low-efficiency machines out there

BOTTOM LINE:

How are motors and generator opportunities

pursued?

Step Two:

AT PT April 2005

Important Information for us:

Power

Speed

Voltage

Enclosure

Application

BOTTOM LINE:

How are motors and generator opportunities

pursued?

Step Three:

AT PT April 2005

Contact anybody in the Motor and Generator

(Electrical Machines) organization for support!

AT PT April 2005

What we have?

Our product range

Our technology and expertise

AT PT April 2005

Electrical Machines - Product Range

AC Induction Motors
and Generators

AC Synchronous Motors
and Generators

Power range from

0.25 HP to 70,000 HP

Induction Motors and Generators

Full range of IEC Motors,

fractional to 30,000 HP

NEMA Frames 100HP and up

AT PT April 2005

Stocked globally

High Efficiency

Complete range of enclosures

Horizontal and Vertical Designs

Induction Flameproof Motors

Low and Medium Voltage

A solution for hazardous environments, compliant with standards to

meet world-wide demand (zone 1 and zone 2)

Designed to withstand the pressure

caused by an internal explosion and also
able to prevent flame propagation outside.

Compared with other types of protection

(Ex-p, Ex-e), the main advantages are:
No purging before starting

AT PT April 2005

No pressurization system required

No inert gas needed
No thermal limitation for "te" time
No need for system test in VSD applications
Individual certification not required

AC Synchronous Motors and Generators

Synchronous Motors
Power: 0.5 - 65 MW
Frame sizes: 710 - 2500

Synchronous Generators

AT PT April 2005

Power: 1 - 70 MVA
Frame sizes: 400 1250
1800rpm and below

AT PT April 2005

Motorformer / Powerformer

The worlds first cablewound high-voltage(up to

150 kV) AC Machine.

Combines conventional
AC technology with the
new cable technology

Motor installation simpler,

more efficient and more
environmentally friendly.

the motor can be connected directly to a distribution network

having a considerably higher voltage.

eliminates the need for a transformer to lower the voltage

between the supply network and the motor.

Our Technology and Experience

AT Electrical Machines
motor and generator
business is based on more
than a century of
experience.

We are served by several

factories, many of which
where founded more than
100 years ago.

Due to continuous R&D our product portfolio is the most modern in the
market place.

AT PT April 2005

We promote strong energy conservation (high efficiency, EPACT), low

noise level, safety, and many other environmental concerns.
We comply with all relevant major national and international standards,
e.g. CSA

The Features You Want...

Rigid fabricated frames

Copper bar rotor

AT PT April 2005

High thermal capacity and stability

ABB MICADUR-Compact Industry (MCI) Insulation

Low vibration levels

Available as a sealed system for long life

Class B temperature rise with Class F insulation

The Enclosures You Need...

Modular Motors

ODP / WP-I

WP-II

TEWAC

TEAAC

TEFC Motors

AT PT April 2005

Cast-iron, ribbed frame

TEFC through 3500 HP
(4-pole)

AT PT April 2005

The Accessories You Need...

Sleeve or A/F bearings

Soleplates

Winding and bearing RTDs

Mounting 1/2-coupling

Space heaters

Adapter bases

Vibration detectors

Surge protection

Current transformers

Medium Voltage - Construction

AT PT April 2005

VPI

Insulation

The MICADUR-COMPACT INDUSTRY

(MCI) insulation system based on the
global Vacuum Pressure Impregnation
(VPI) insulation method.

The VPI method has successfully

demonstrated reliability for many years in
machines for types of applications and
has achieved world-wide recognition for
excellence.

Exceeds class F requirements

Excellent mechanical strength
High moisture resistance

AT PT April 2005

R&D - High Efficiency

Motors account for about 70% of

industrial energy consumption.

Cost of purchasing a motor 1-2%;

running a motor accounts for 9899% of lifetime cost.

Any increase in motor efficiency can make a difference in annual

energy consumption and extend motor lifetime.

ABB investment in motor efficiency R&D continues to make us the

world leader in high efficiency designs

Business Units LV Motors & Machines

1000 MUSD business

4500 employees

Product offering, power

range from 0.055 kW to
70 MW:

AT PT April 2005

AC

LV Induction Motors
AC HV Induction Motors
AC Induction Generators
AC Synchronous Motors
AC Synchronous Generators
DC Motors
Servomotors

ABB is the market leader in LV

and HV motors

AT PT April 2005

Business Units LV Motors & Machines factories

Your contacts here

Ray Doran
LN: Ray Doran/USINY/ABB
Off: 1 262 785 8618
Cell: 1 414 828 2057

Olli Mansikka

AT PT April 2005

LN: Olli Mansikka/USINY/ABB

Off: 1 262 785 8890
Cell: 1 262 366 6612

After Sales Service Partners

SIMMCO
www.simmco.cc
Jim Pepper
206-767 9506
jpepper@simmco.cc

Milwaukee u

AT PT April 2005

www.3-dservice.com
Steve Wetter
330-830 3500
swetter@3-dservice.com

www.sloanelectric.com
Wayne Bendelow
619-239 5174
wbendelow@sloanelectric.com

www.hibbsinc.com
Jim Skaggs
270-821 5216
jskaggs@hibbsinc.com
www.gawinc.com
Joe Sedberry
713-473 3231
jsedberry@gawinc.com

U.S Market Overview - Competitors

AC Large Induction Motor Market: Market Share of
Major Market Participants (North America)

14%

24%

8%

15%
21%

AT PT April 2005

18%

Siemens
Rockwell Automation

TECO Westinghouse
General Electric

ABB

Other
Source: Frost & Sullivan, HRI
Analysis, competitor information

Other players include: ABB, Alsthom, Ansaldo, Baldor, Emerson Electric

Machinery, Ideal Electric, Imperial Electric, Marathon, Precise Power,
Toshiba, WEG Electric
2001 Data per Harbor Research, Inc. report (Oct. 2002)

Marketplace Overview by Industry/Application

U.S Market Opportunity Space ($M)*

Compressors

MARKETS
2003

Pumps

$75.9

$71.0

$62.9

Transport
ation

Other

$86.2

Oil & Gas

$37.5

15%

59%

10%

16%

Utilities

$88.1

17%

17%

43%

23%

Metals/Mining

$17.2

8%

8%

20%

64%

Pulp & Paper

$27.9

5%

30%

20%

45%

Chemicals

$42.1

28%

26%

12%

34%

Transportation

$69.7 <2%

HVAC

$21.3

60%

0%

10%

30%

Waste/Wastewater

$27.9

39%

46%

7%

8%

$6.3

5%

5%

5%

Cement
TOTAL

AT PT April 2005

Fans &
Blowers

<2%

<2%

90-100%

$338.1

Percent indicates motor energy use by sector and equipment type

Census Bureau, Frost & Sullivan,

HRI Analysis (prepared by
Harbor Research, May 2004)

$86.9

80%

90%

Customer Industry - Utilities: Current profile

General:
Large market with opportunities as environmental regulations
continue to tighten
The utilities industry is heavily influenced by energy
efficiency of motors, and desires highly efficient motors to
save on operating costs
Estimated US market size in 2003: $88M.
ABB market share in 2003 estimated at 3% (2001: 11%)
Customer Segment Characteristics:
The industry is heavily government regulated and values
strong vendor relationships and longer lead times for highly
custom projects
Pumps and fans/blowers are in widespread use in the utilities
industry

AT PT April 2005

Customers in segment:
OEMs: Flowserve, Sulzer Pumps, KSB, Weir, Howden, TLT
End-Customers: Southern Company, Calpine, AES, PG&E

Orders
12.0

GM%
16%

11.3

14%
10.0
12%
8.0
10%
6.0

8%
4.0

6%

4.0

3.5
2.5

4%

2.0
2%
0.0

0%
2001

2002

2003

B2004

Customer Industry - Utilities: Future profile

Trends:
Existing power generation / distribution facilities require
replacement or upgrade to maintain system reliability
Pollution control continues to be a major area for investment
Independent power producers (IPPs) will continue to provide
energy to meet the demand for industrial & municipal growth
Estimated market growth 2003-2008 (CAGR): 3-4%
ABB target market share in 2008: 10%
Customer Segment future state:
Highly energy efficient motors to save on operating costs
The industry is heavily government regulated and values
strong vendor relationships

AT PT April 2005

Customers in segment (future):

Many customers are emerging from financial and operational
difficulties
Alternative energy sources are being developed, however lack
of government support will delay investments

Opportunities:
Partner with ABB PT sales channel
to strengthen presence / visibility in
utility industry
Complete ABB MV Motor/Drive
package provides enhanced system
efficiency / capability in fan & pump
applications
ABB generator products are highly
regarded by IPP players
Threats:
Lack of installed base provides
limited replacement opportunities
Difficult for new suppliers to be
accepted into the existing utility
community

AT PT April 2005

Industry SWOT: Utilities

AT PT April 2005