Professional Documents
Culture Documents
Pesentation Slide
Pesentation Slide
Pesentation Slide
International
Strategies
Italy
Germany
Brazil
Russia
China
Italy
Germany
Government policies
Brazil
Russia
China
Within some of the country, their product could be brewed in domestic factory
Increase wide range of products to satisfied the different market and increase market share
Co-operate with the hyper market and increase the distribution coverage
Hard to expand their business because there have more than 700 companies are involved in
the drink industry
For the Chinese market, their product can targeting at medium-income consumer.