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Lecture 8
Lecture 8
Lecture 8
Background
Projects involve multifunctional teams in the
development of products.
Shift from a relay race system to parallel
development process.
What is required is a common set of objectives,
rules and guidelines to enable parallel processing
and to develop accountability across the board.
WHAT CAN BE THAT THING?
Product Protocol
Protocol:
A signed agreement between the negotiating
parties.
Purposes of Protocol
To specify what each department will deliver to the final product.
To communicate essentials to all players and integrate their actions,
assuring outcomes that are consistent with the concept tested,
screened and financially analyzed.
To set boundaries on development process and cut cycle time by
clarifying measurable product and marketing requirements.
Augmentation Dimension:
The augmented ring of the product to be cited.
Financials
Price level
Discounts
Sales volume
Market Share
Production requirements
Regulatory requirements
Corporate strategy requirements
Potholes
Figure 12.3