Aqua Minerals Nepal (P) Ltd.

Balaju Industrial Area, Kathmandu

Acknowledgements

Gratitude to :
White House GSM
Tina Saud, Consumer Behavior Instructor
Aqua Mineral Nepal (P) Ltd.
Arjun Bhattrai, Operational Manager
Bhawaar Singh, Accountant
Reema Shrestha, Lab In-charge

Factory visit & review

Visited on 24th November 2011
Located in Balaju industrial area, Balaju.
Building & surrounding is not well managed
despite of being Market leader.
The drainage system is not well managed.
The testing lab is better in this firm.
They gifted us with a bottle of water.

Introduction

Operated by Dugar Group.

Established in 1992.
Market leader in Purified water.
Drink sage water & be healthy is our motto &
keeping our promise to provide clean & safe
water.
It introduced American technology Reverse
Osmosis machine for the first time in Nepal.

Contd..
They celebrated 18th anniversary this year

Objectives of study
To know about the Product planning and
Development of Aqua 100.
To derive the theoretical knowledge into
Practical exposure.
To know about the Target Market.
To know about the product design & process.

Limitations of study
Time constraint
Not sufficient information for the study
Unscheduled field visit

Data collection & analysis

The following shows the data collected from
Primary & secondary sources are:
Types of Product
Aqua hundred Jar
Aqua hundred bottle
Prices of Product
Rs 125 per Jar
Rs 17 per Half liter

Continued..
Production
Daily production 1200 1300 jar
Average Production 180 jar per hour
Raw material suppliers
a) Water sources
Local purchase from Hattigauda & Nagarjun
b) Chemicals
Chemical are exported from India

Continued
c) Jar
Purchased 2400 jar from Thailand annually
d) Bottle
Manufactured from local market like Laxmi
plastic
Durability of product
Best use of jar within 1 months
For bottles 6 months

Continued..
Target customers
Embassy, Government department, Bank,
Casino, hotel & restaurant etc.
Research & investigations
Water guard, machine & chemicals
Sales
1200 jar per day in winter
1700 to 1900 jar in summer

Product processes & cycle

Reserve tank
Storage tank
P tank
PS Filter
PAM Filter
PAC Filter
PSFT Filter
Reverse Osmosis
System

Packaging
machine

SWOT analysis
Strength
-Dominator in the market pure drinking water
- large local market
- Quality of water
-High Financial source
Weakness
- Pricing of product
- Only focussed in Capital

Contd..
Opportunities
- generate new products
- can occupy market in other place
- wealth maximization
Threats
-Government policy
-New Competitors

Conclusions
1st established firm in Kathmandu, Mineral
Water Plant with captive bottle and Cap
Manufacturing using state-of-the-art
technology
Guarantee in Pure & safe drinking water
Satisfied Costumer
Making a good name is not sufficient,
carrying over the name and quality for a long
time matters the most,

Suggestions and recommendations

We would like to suggest the firm:
- Affordable price for local people
- Search the new market
- Product differentiation for all classes

Q? & A!
Thank you