Rewa (M.P.

)
A
Presentation
on

Customer Satisfaction Towards Jaypee Brand In

Rewa City
Session 2013-14
1
Submitted to
Dr. Atul Pandey
HOD, D.B.A.,APSU Rewa

Submitted by
Mr. Akash Hotwani
M.B.A. IIIrd Sem

AWADHESH PRATAP SINGH UNIVERSITY REWA

INTRODUCTION

Cement is a basic ingredient for the construction industry. Cement

is made out of limestone, shell, clay mined out of a quarry close to
the plant. The raw material is crushed, and then heated at
temperature in excess of 1000oC in rotating kiln to become clinker.
Clinker is then mixed with gypsum and ground to a fine powder to
produce final grade of cement. The technology is a continuous
process and is highly energy intensive. Cost of cement is 29% energy,
27% raw materials, 32% labor and 12% depreciation.

The weight/to price ratio make transportation cost very high. The
competitive radius of a typical cement plant for most common types
of cement extends no more than 300 kilometers. However, cement
can be shipped economically by sea and inland waterway over
great distances, extending greatly the competitive radius of cement
plants with access to waterborne shipping lanes. Thus, the location of
a cement plant and the cost to transport the cement it produces
through its distribution terminals bear significantly on the plants
competitive position and the prices it may charge.

COMPANY PROFILE
The Jaypee Group is a well diversified infrastructural industrial
conglomerate in India. Over the decades it has maintained its
salience with leadership in its chosen line of businesses - Engineering
and Construction, Cement, Private Hydropower, Hospitality, Real
Estate Development, Expressways and Highways. The group has
been discharging its responsibilities to the satisfaction of all its
shareholders and fellow Indians, summed by its guiding philosophy of
"Growth with a Human Face".

With a single minded focus in mind, to achieve pioneering myriads of

feat in civil engineering Shri. Jaiprakash Gaur, Founder Chairman of
Jaiprakash Associates Limited after acquiring a Diploma in Civil
Engineering in 1950 from the University of Roorkee, had a stint with
Govt. of U.P. and with steadfast determination to contribute in nation
building, branched off on his own, to start as a civil contractor in
1958, group is the 3rd largest cement producer in the country. The
groups cement facilities are located in the Rewa Cluster (M.P.),
which has one of the highest cement production growth rates in
India.

OBJECTIVES
The primary Objective of the project is:
TO ASSESS THE CUSTOMER SATISFACTION IN ALLAHABAD DISTRICT
Secondary Objective is:

What are the general problems of dealers?

How can dealers be served in a better way?
To find out which areas dealers are not getting proper
support from the company?

What other companies are doing to serve their dealers and

where Jaypee cement is lagging behind them?
What are the competitive advantages for Jaypee cements
and What are the areas of improvement?

What is the market position of Jaypee cement?

RESEARCH METHODOLOGY
Methods of Data collection:

The analysis tools would be of both types which include

1. Primary data.

a) Questionnaire.

b) Personal Interview.

2. Secondary Data.
a) Newspaper & Magazines
b) Internet & Journals.

Sample Area & Size:

The sample area of the study will be restricted to the Rewa city
only and the sample size would be of 100 respondents.

FINDINGS
Dealers also face problems as according to them their consignees
are not properly benefitted by the schemes provided by the
companies.

Since January cement market is suffering from shortage except

Jaypee other companys delivery has been affected. Jaypee has
also effect but in small extent.
The dealers are satisfied with the product and its brand promotion.

Exclusive dealers are served better than multibrand dealers from the
companies.
According to Mr.Rakesh Chandra Kesharwani owner of Rakesh
Enterprizez ,Rewa Jaypees gifts are costlier than other companies
and Jaypee is doing more promotional activities in Rewa area.
Jaypees production capacity is larger than other companies.
Jaypee provides T-shirts and Caps to labors

CONCLUSION
While analyzing the various aspects of the Mobile Banking of SBI it

could be concluded that the Mobile Banking is getting a greater

amount of success which is unique in its kind. Still some of the fields
are yet to be improved and rethink due to which the organization

could improve the performance of its services in Rewa city, its utmost
impossible for a pure service based organization like banks to launch
a service on a very greater aspect and The State Bank of India has

proved this wrong by its own performance.

SUGGESTIONS
Jaypees main problem is two different colour cements from
two plants. Blackish colour of cement of Rewa plant is
because of more use of fly ash. Even it is true colour has no
concern with quality but less educated dealers and customers
are not able to get this fact so Jaypee has to do more and
more dealer meet and Mistary meet and engineers has to
communicate this message that colour does not affect the
quality by practical demonstrations.
At least at one site cement of one plant should be supplied.
Marketing officers should visit the dealers more frequently.
More no. of promotional items should be supplied.

BIBLIOGRAPHY
1. Kotler. Philip
Marketing Management,
2003 revised edition
1. Compilation

of

Service

provided by DBA.
2. Kothari, C.R.
Research Methodology,2007

Marketing

THANK
YOU.