CONTENTS

• History
• Pre manufacturing Process
• Parle products
• Competitor of Parle Products
• Parle quality
• Parle society
• Philosophy
• Parle Agro Products
• Competitors of Parle Agro
• Market Share of Frooti
• Targeted Market
• 1
 introduction
• Parle Products has been India's largest
manufacturer of biscuits and confectionery, for
almost 80 years.


• Makers of the world's largest selling biscuit, Parle-

G, and a host of other very popular brands, the
Parle name symbolizes quality, nutrition and
great taste.


• With a 40% share of the total biscuit market and

a 15% share of the total confectionary market
in India, Parle has grown to become a multi-
million dollar company.


• It's a beacon of faith and trust, competitors look 2

• In 1929 a small company by the name of Parle
products emerged in British dominated India.


• A small factory was set up in the suburbs of Mumbai,

to manufacture sweets and toffees. A decade later
it was upgraded to manufacture biscuits as well.


• Apart from the factories in Mumbai and Bangalore

Parle also has factories in Bahadurgarh in Haryana
and Neemrana in Rajasthan, which are the largest
biscuit and confectionery plants in the country.
•
• Parle Products also has 7 manufacturing units and 51
manufacturing units on contract.
3
•
 Pre – manufacturing Process
• Raw material is brought from the suppliers.


• First the raw material is kept in Quarantine then send for testing.


• Then the raw is undergoing 3 tests: -



 A. Physical test: - They measure the quantity of raw

material &
 send to the
 B. Chemical: - In this the raw material are treated various
indicators
 which detect the adulterants in raw material.
 C. Biological: - They check whether there are some micro-
organisms present in the raw material. If found in less
quantity
 they add edible preservatives or else it is send4
back to the supplier.
 Biscuits
• Parle - G
• Hide and Seek
• Krackjack
• Hide & Seek Milano
• Magix
• Digestive Marie
• Monaco
• Parle Marie
• Kreams
• Milk Shakti
• Parle 20-20 Cookies 5
 Confectionery

• Melody
• Kismi Gold
• Mango Bite
• Orange Candy
• Kaccha Mango Bite
• Xhale
• Poppins
• 2 in 1 Eclair
• Kismi Toffee
• Golgappa 6
 Snacks
• Musst Bites
• Jeffs
• Cheeslings
• Musst Stix & Musst Chips
• Sixer
• Sixer Zeera
•

7
Competitor of Parle Products

8
• Company Overview
T h e co m p a n y w a s fo u n d e d in 1 9 8 5
a n d is b a se d in M u m b a i, In d ia .


Pa rle A g ro P vt., Ltd . m a n u fa ctu re s,

d istrib u te s, se lls, a n d exp o rts fru it
d rin ks in In d ia a n d in te rn a tio n a lly.

It offers fruit and milk drinks,

packaged water, and apple and mango
drinks in polyethylene terepthalate
(PET) bottles and containers , and
tetra packs.

It distributes its products through

franchisees.

9
• Philosophy

vBusiness Statement : “ We are in the business of
refreshing India with our products, refreshing the
market with new categories and refreshing ourselves
through innovation.”

vOur Vision : “To be the leaders in our business . We will

stand apart from the competition by being the first in
the market to innovate.”

vOur Mission : “We will be the leaders in our business

by- maintaining high quality, introducing new and
innovative products, reaching every part of India,
remaining customer-centric, constantly upgrading our
knowledge and skills.”

10
• Products

11
• Mango Frooti
• Appy Classic
• Bailley
• Appy Fizz
• Butter Cup
•

12
Competitor of Parle Agro

Coca Cola India (Pulpy

Orange/ Maaza);
PepsiCo (Tropicana);
Dabar (Real);
Mother Dairy (Safal)
Freshgold

13
Market Share of Frooti

In 2005 According to F&B News

Website Parle Agro's Frooti
is India's first national
mango drink. The mango
segment is 95% of the Indian
fruit drink market and
Frooti has 85% market share
in the tetra pack segment.
In 2008 Frooti have 70%
market share of fruit juice.

14
TARGETED MARKET
 Primary Market


– Kids- Fond of Fruit Juice;

– Teens- More Experimental;
– Youth- Experimental and
 more buying power;
– Working People;
– Housewives; and
– Elderly people.

15
 Cont…
Secondary Market


• Travel Industry –
 Airlines, Railways
 and local transport
 systems.
• Recreational- Movie
 theatres,Malls,etc.

16
 PARLE QUALITY
• Hygiene is the precursor to every process at Parle.
From husking the wheat and melting the sugar to
delivering the final products to the supermarkets
and store shelves nationwide, care is taken at every
step to ensure the best product of long-lasting
freshness. Every batch of biscuits and
confectioneries are thoroughly checked by expert
staff, using the most modern equipment hence
ensuring the same perfect quality across the nation
and abroad.
• Concentrating on consumer tastes and preferences,
the Parle brand has grown from strength to strength
ever since its inception. The factories at
Bahadurgarh in Haryana and Neemrana in
Rajasthan are the largest biscuit and confectionery
plants in the country. The factory in Mumbai was the
first to be set up, followed soon by the one in
Bangalore, Karnataka. Parle Products also has 14
manufacturing units for biscuits and 5 17
PRICING STRAGIES
OBJECTIVES
•
• Learn the major strategies for pricing imitative and
new products.


• Understand how companies find a set of prices that

maximizes the profits from the total product mix.


•
• Learn how companies adjust their prices to take into
account different types of customers and situations.
•
• 18
• Know the key issues related to initiating and
DIFFERENT PRICING
STRATEGIES


• Market- Skimming Pricing

• Market- Penetration Pricing
• Product Line Pricing
• Optional- Product Pricing
• Captive- Product Pricing
• By- Product Pricing
• Product Bundle Pricing
•
•
19
PRICE ADJUSTMENT STRATEGY

ü Discount
•
• Cash discount
• Quantity discount
• Trade discount
• Seasonal discount
•
•
ü Allowances
•
• Trade- in allowances
• Promotional allowances
•
• 20
 Society
Parle Products with its wide platter of offering of biscuits and sweets like Parle-G,
Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also
actively engaged to change & uplift the social face of India. As a part of Corporate
Social Responsibility Policy Parle is keenly involved in the overall development of
younger generation with focused endeavor to built New Face of India and spread
happiness & joy all over.
Parle Centre of Excellence as an institution is dedicated to enrich the lives of
people through conducting various cultural programs across all region to facilitate
the all round development of the children. Every year, Parle organises Saraswati
Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting
schools from all across the state to participate. The event is one of much fanfare
and celebration, keeping alive the culture and traditions of ages. Our involvement
in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held
during Navratri. Its gives a platform to all the members of a household to
showcase their creativity and being judged by immanent personalities. Thousands
of families participate and celebrate the occasion on a grand scale.
These events give us a chance to interact with children on a one-to-one basis, and
promote our belief of fun and health for the whole family.
Parle – The world of Happiness.

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Factories in India

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 THANK
YOU
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