The Seven Cs of Effective

Business Communication
BY : Fawaz Ali
ROLL NO: D-14-CS-07

WHAT IS MEANT BY
COMMUNICATION
Communication is the activity of conveying information
through the exchange of ideas, feelings, intentions,
attitudes, expectations, perceptions or commands, as by
speech, non-verbal gestures, writings, behavior, etc.

HOW TO BE A GOOD
COMMUNICATOR
For any communication in business, in order to be effective,
it must have seven qualities. These seven attributes are
calledseven Cs of effective business communication

SEVEN CS OF EFFECTIVE BUSINESS

COMMUNICATION

WHAT IS CLARITY??
Clarity demands the use of simple language and easy
sentence structure in composing the message. When there
is clarity in presenting ideas, its easy for the
receiver/decoder to understanding the meaning being
conveyed by the sender/encoder.

Benefits of clarity
Clarity makes comprehension easier
Complete clarity of thoughts and ideas enhances the meaning of
message
Clear message makes use of exact, appropriate and concrete
words

HOW TO MAKE YOUR

MESSAGE CLEAR
(a)

Choose words that are short, familiar and conversational.

(b) Construct effective sentences and paragraphs.

(c)

Coherence and unity

(d) Include examples, illustrations etc.

Choose Words That

Are Short, Familiar
And
Conversational
Clarity is achieved in part through
a balance between precise words
and familiar words.
Defining the above sentence,
example, although it is appropriate
to use technical terms and
business jargon's in professional
institutions but they need to be
avoided when communicating with
a person who is not familiar with
the terminology.

Familiar

Unfamiliar

Assessed valuation

Property value for tax purposes

Charge to your
principal(banking)

Increase the balance of your loan

Buyouts

Purchase by other company

People plying on skywalk

People moving on over bridge

Subsequent

After

Remunerations

Pay

E.g.

For Example

Constructing effective
sentences and paragraphs
The number of paragraphs for a business message should
not exceed more than 3-4 paragraphs.
Within one paragraph, number of sentences should not
exceed more than 3-4 sentences
and
within one sentence, number of words should not exceed
more than 12-15 words.

Coherenceand unity
Coherence in sentences means the words should be correctly placed or arranged
so that ideas clearly reflect the intended meaning. Efforts to emphasize the
relationships among the elements of a document strengthen its impact.
Example:
Hi Saqib,
I wanted to write you a quick note about Munim, who's working in your department. He's a great
asset, and I'd like to talk to you more about him when you have time.
Fawaz
Hi Saqib,
I wanted to write you a quick note about Munim, who's working in your department. In recent weeks,
he's helped the IT department.
We've got a tough upgrade project due to run over the next three months, and his knowledge and skills
would prove helpful. Could we please have his help with this work?
I'd appreciate speaking with you about this. When is it best to call you to discuss this further?
Best wishes,
Fawaz