Week 2

Concert and Live Performance

Industry Overviews

Industry Background
There have been so many changes in
the way concert promotions are
being handled today.
You have to be ready to go
Two Major National Concert
Promoters Today Live Nation +
Anshutz Entertainment Group
Larry Vallon Sr. VP of National
Talent - AEG

Watch the Full Interview

with Larry Vallon

Click Link
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Click Full Interviews Tab
Watch Full Interview

Larry Vallon After Thoughts?

Discuss How He Got His Start
Inspiring?
Target Audiences
Newspaper DecreasingOnly For Older
Demographic
Younger Audience Village Voice, LA Weekly,
Creative Loafing, Phoenix New Times, JAVA
Magazine
Email Blasts Previously Purchased Tickets
Still Buy Radio

Flyers, Posters Normal to All Shows

How Do Feel?
How Do You Feel About Getting Into The
Business?
Need Capital
Make Investments Into Your Business
Business of Basics

Key Trade Journals and Data Sources

Billboard - Billboard Business Website
All Business That Is Music

Future of Music Coalition

Really Offers Some Great Breakdowns, Re-Enforces Team Structures and Team
Payment Breakdowns (Budgets)

Music Business Journal (Berklee) Music Business, Music Laws, All Sorts of Useful Information About Music
Placements, Up To Date News

Pollstar
Concert Ticket Prices (helps you regulate your price knowing what other markets
are selling them for), who is on the road, Hot-Star buzz bands (Beats Antique,
Gotye, fun, Avicii)

BBC Music
Lots of industry gossip

Paste Magazine
Fresh news always

Relix Magazine
Usually have solid compilations to discover new talent

Urb Magazine
Always promoting lots of up and comings

SPIN, Rolling Stone, NPR, All Access

GET THOSE NEWSLETTERS, SUBSCRIBE, SUBSCRIBE

Conferences
South By Southwest
Austin, Texas March

San Diego Music Thing

San Diego, CA September

Yellow Phone Music Conference

Milwaukee Wisconsin September

Billboard Touring Conference

New York, NY November

CMJ Music Marathon

New York, NY October

Tourlink
Scottsdale, AZ February

North by North East

Toronto, CA June

Pollstar Live Nashville, TN February

Revenue Streams
42 Revenue Streams
Song-Writer/Composer
Royalites, Commissions, Licenses etc

Performer and Recording Artsist

Show Fees, Label Support, Record Sales, Salaries, etc

Session Musician
Live/Studio Work

Knowledge of Craft
Teacher, Speaker, Producer

Brand- Related
Merchandise, YouTube, Endorsements

Fan, Corporate, or Foundation Funding

Fan-Funding (Kick Starter), Sponsorship, Grants

Trends
Are Musicians Making More Money or Le
ss Money?
Isolated Income Streams (Most Musicians
Are Working 3 Jobs)
How Do You Pay For Others?

Revenue Vs Ratio
Revenues vs Ratios
Easier to Discuss Revenue In Percentages
Better Business Model (Thinking About
Percentages, Not Dollars)

More Information About

Revenue
Financial Case Studies
Performance Incomes Come with Significant
Expenses
Other Ways To Make Money From Shows
Merch, Bonuses from Sellouts

Career Investments Take Time, Pay-Off Over

Time Too

Case Study!!!
Case Study Indie Rock Composer
Artists Gross Revenue
Income By Band Multiple Projects To Stay Afloat
Income Vs. Expenses
Slow And Steady Climbincreased revenue
each year. Small Business Model is the trend
here!

How Does This Affect Your

Team?
Music Team
A-List
Everyone Needs To Survive From This Music
Check Out The Breakdown

TEAMWORK

Top Producers In The

Industry

Talent Agencies List 1

Billions
Mynabirds, Bon Iver, Calexico, Mumford and Sons, mostly indie

Hi Road Touring
More indie as well

CODA Agency
European Bookings
Big Names

The Agency Group

Big Time Names Here
One of largest in the business
Based out of LA

Nicodemus Agency
Smaller up and coming Indie acts
Not a large agency

Ground Control Touring

A lot of Larger Scale Indie Bands
No HUGE Names

William Morris Endeavors

Largest and oldest Agency

Talent Agencies List 2

13 Artists
UK Based, Big Names

Free Trade Agency

Old School Looks, Strong Bands

Richard De La Font Agency

HUGE NAMES HERE

Paradigm
Large acts and smaller acts
Nice mix

Flower Booking
Mostly rock, mostly indie, some larger mainstream acts like Jimmy
Eat World

Elastic Artists
Mixture of established and up and coming bands
Flying Lotus, Animal Collective, Diplo etc

Promoters
Live Nation
Mainstream/Major Label Acts

AEG Live
Mainstream Major Label Acts
AEG Live/Live Nation Dominate The Industry

The Bowery Presents

New York, Albany, Boston, New Jersey

Another Planet
San Francisco Bay Area

Sean Healy
Sometimes Has Good Shows For Locals in AZ/CA
Sometimes Too Ticket Sales Driven

Noise Pop
Treasure Island and Noise Pop Music Festival

Goldenvoice
Alaska, Hawaii, California, Nevada
Coachella, Stage Coach Country Music, Mile High Music Festival (Denver, CO),
Bumbershoot (Seattle, WA), Rothbury (Rothbury, Michigan), New Orleans Jazz and
Heritage Festival, Rock on The Range (Columbus, OH), etc

AC Entertainment
Bonnaroo, Moog Fest

Venues

San Francisco The Independent, Bottom of the Hill, Caf Du Nord

Los Angeles/Hollywood Viper Room, Whiskey A Go Go, Wiltern
Las Vegas Bunkhouse Saloon, Neon Reverb Music Festival
Denver Meadowlark, Hi-Dive, Bluejay Theater, Underground Music
Showcase
San Diego Casbah, Tin Can Alehouse, Soda Bar, Eleven, Bar Pink
Seattle Chop Suey, Jewelbox Theater, Benaroya Hall, Columbia
City Theater
Portland Hawthorne Theater, Alberta Rose Theatre, Doug Fir
Lounge, Holocene, Ella Street Social Club, Mississippi Studios
Phoenix Crescent Ballroom, Marquee Theater, Nile Theater,
Rhythm Room, Yucca Tap Room, Film Bar, Mesa Amphitheater
Tucson Rialto Theater, Plush, Club Congress, Solar Culture
Albuquerque Low Spirits, Launchpad, Burts Tiki Lounge
Austin The Mohawk, The Parish, Austin Music Hall
Chicago The Metro, Schubas Tavern
NYC Bowery Ballroom, Terminal 5, Mercury Lounge, Roseland
Theater

Touring Companies
Tour Resource Consultants
Super popular

ACFEA
Outstanding Performing Artist Tours
Sightseeing and Performances Put Together
A Little Pricier

Witte Travel
Performance Tours
Great European Connections

The Tour Company

Check Out Client List
Big Time Clients!!!

References
All content in this lecture is created
by Henri Benard and various
referenced websites contained within
the slides. This information is
intended only for use by students
enrolled in MUC210 at Mesa
Community College. No unauthorized
use shall be granted.
Henri Benard 2013