Management

control system
Pulkit Mathur
Kavale
Mrinal Singh Murdia
Akilesh
Ankit Nigam
Gaurav

Management Control Systems

Logical integration of accounting tools to

gather, report and evaluate data.

Serves the purpose of clear communication
Ensures that the system undergoes change as
and when required

Steps involved
Specify organization goals and objectives
Establish responsibility centers
Develop performance measures
Measure and report financial performance
Measure and report non financial

performance

Bharti Airtel- An Introduction

Telecommunications company
Founded in 1994
Headquartered in Delhi, India
Sunil Bharti Mittal is the founder and present

CM & MD.
Largest cellular service provider in India with
a subscriber base of 183.61 million

Bharti Airtel- An Introduction

Products offered- fixed lineandmobile

telephony,broadbandand fixed-line internet

services, digital televisionandIPTV
Presence in 20 countries
It is credited with pioneering the business
strategy ofoutsourcingall of its business
operations except marketing, sales and
finance
It is known for building the 'minutes factory'
model of low cost and high volumes.

Bharti Airtel- An Introduction

VISION
Always empowering and backing their people
Being loved and admired by our customers

and respected by our partners.

Transforming millions of lives and making a
positive impact on society.
Being brave and unbounded in realizing our
dreams

Bharti Airtel- An Introduction

VALUES
Empowerment
Entrepreneurship
Transparency
Impact
Flexibility

Company Structure

Main activities of Company Structure are:

Reporting
Co-ordination
Allocation of Task
Supervising
Some of type of structure are:
Functional
Divisional
Matrix functions

Chairman &
Managing
Director

Bharti Airtel
Structuring :
CEO (India &
South Asia)

President
(Enterpris
e
Services)

Busines
s
Director
(DTH
Service
s)

CEO (Global
Division)

Presiden
t
(Mobile
Services
)

Preside
nt (Tele
Media
Services
)
Executive
Director
(Network
Service
Group)

Executive
Director
(Supply
Chain)

Executive
Director
(Human
Resorce)

Executive
Director
(Finance)

Director
(Legal &
Regulatory)

Director
(IT)

Director
(Internal
Assurance)

Management Style
steps in keeping our employee engaged and
passionate about their job are
Creating culture of meritocracy &

performance
Opportunity to learn and grow
Rewards & Recognition
Fun at work
Communication Forums

Drivers of Management
style
Empowerment
Entrepreneurship
Transparency
Flexibility

Internal control systems

1. Budgetary Control System

2. Uniform Accounting Guidelines

3. Health, Safety & Environmental
Norms
4. Risk Management, Control &
Governance Process
- Revenue Assurance &Collections,
- Credit & Risk,
- MIS,
- Financial Reporting.
- Procurement and Information
Technology
5. Audit Committee

Risk Control:
1.Regulatory
2.Competition
3.Capital-intensive nature
4.Technological
5.Credit Risk Control
6.Control of Foreign Currency Risk
7.Control of Interest rate risk
8.Market Risk control

9.

Vendor Risk Control

-Partner Performance Management
a. Partner score card
Quality
Quality status at Receipt
Quality status during
installation
Quality status post
installation
Life of item, product or
service
b. Partner Audit

System & Processes

Innovative Business
Model
Improvement focus
Regulatory compliances
Quality certifications

10. Operational Control :

- OFS
- Enterprise service Bus
- Order Decomposition Method

Performance Rewards at AIRTEL

A motivated workforce has become the key to the

survival and success of any organization.

Motivated employees are key to customer
satisfaction.
A good reward system ensures employees stay
motivated and perform to their potential.
An improper system can end up de-motivating the
employees and decrease the employee performance.
Rewards are of both monetary and non monetary
nature.
Performance linked compensation system.

Performance Appraisal
Essay technique
Critical incident technique
Forced Distribution Ranking

Rewards
at Airtel
AIRTEL considers
its employees are
resources.
AIRTEL has a separate compensation
department.
The department tracks the employee
performance from the joining.
The compensation plans are based on
performance.

Benefits
Promotions
Bonuses
Medical support
Temporary loan to employees policy
Group accident/life insurance
Hardship Allowance

Types of Business Communication

1. INTERNAL COMMUNICATION
o.Vertical Upward or Downward
o.Horizontal
2. EXTERNAL COMMUNICATION

Internal Communication
Bharti Airtel Limited is Indias largest

integrated private telecom services

provider with a footprint 23 telecom
circles. To keep up with multi-dimensional
hyper-growth, Airtel runs one of Indias
largest backend IT infrastructure setups.
Internal communication in a company is
always done through emails
restricted to the availability of a PC, laptop
or a smart phone. To tackle this challenge
Airtel's staff of 20,000 is now connected

The other channels used by airtel for

internal communication purpose are:

Intranet
Website
Conference calls
Internal newsletters
Message boards
Printed materials
Virtual meetings
Face to face meetings.

Vertical Communication

Horizontal
Communication

External Communication
Partner communication
Investor Communication
Customer Communication

Partner Communication
Communication with partners is done at different levels:
Functional Directors - Conceptualization of
requirement, delivery timing and KPI's
User Owner - Delivery as per specification, timeline
and usage requirement
Supply Chain Team - Commercial and Contractual
Agreements
Governance Team - Code of Conduct, Contractual
Obligations and Ethical Issues
Three types of communications are considered
Strategic
Operational
Need Based

Partners Grievances:
All other grievances are monitored, reviewed and
resolved by Supply Chain Council. This council comprises
of senior members of the supply chain function.
Types of grievances:
Grievances are broadly classified in the following
categories
Payments
Dispute/Disagreement in business
Unethical/Integrity/Code of Conduct violations
Partner Portal and E-mails to helpdesk are different
channels through which Partners can register their
grievances

Investor Communication
Airtel has cordial relationship with its investors.They
have a helpline for new investor.
The fact that Airtel has a free flow of
communication with its investors can be
substantiated by the following facts:
Airtel publishes Annual Report every year. They
publish annual report so that the shareholders of
the company come to know about the bank in
which they invested money. Another reason of
publishing annual report is to attract new investor.
Earnings calls occur four times a year.

Customer
Communication
Airtel Customers anywhere in India have the convenience to

access their 24-hr customer service number from their airtel

phone or landline.
Customer surveys are taken to meet their needs faster, solve
their problems even better, and gain their 100% satisfaction.
Airtel uses notice for events, accident, special events,
information, certain change of plan, repairing, policy change
etc.
Airtel publishes Annual Report every year.
Newspaper is a very common, cheap and easy way to share
information, events, news in a very short time to general
public and is used widely by Airtel.
Customer Feedback column on their website.

THANK YOU!