Professional Documents
Culture Documents
AirTran Airways Presentation (Final)
AirTran Airways Presentation (Final)
Strategic
Management
1
Flight hosts :
Nazish Ghaus
Mahwish Agha
Arsalan Zubair
Shehla Khan
Guiding Principals
We celebrate bringing people together through:
Safety
Taking personal responsibility for the safety of each traveler and every Crew
Member.
Courtesy
Showing respect and providing caring customer service to travelers and Crew
Members.
Pride
In our work, in one another and in contributing to the success of our airline.
Teamwork
Supporting one another and valuing our diverse contributions to meet every
traveler's needs.
Innovation
Acting with an empowered "can do" spirit to continuously improve our airline.
Cleanliness
Of work areas and our equipment says everything to our customers pick it
up, keep it clean.
5
Our Values
A Total Commitment to Safety
In every decision and every action, every time, every day.
Compliance with Regulatory Standards
In every decision and every action, every time, every day.
Technical Excellence and Continuous Learning
We do it right, then we improve to do it better.
Honesty, Trust and Integrity
In all actions with one another, our suppliers and our customers.
Respectful Communication and Constructive Disagreement
To get to the best result, together.
Personal Responsibility for Resolving Issues
We do not pass the buck or quit on a Crew Member.
Acting with Purpose and Urgency
We make decisions to do the right thing and then act on it.
Profit
We deliver a sustainable profit to support the growth and improvement of
our company.
6
Our Values
A Total Commitment to Safety
In every decision and every action, every time, every day.
Compliance with Regulatory Standards
In every decision and every action, every time, every day.
Technical Excellence and Continuous Learning
We do it right, then we improve to do it better.
Honesty, Trust and Integrity
In all actions with one another, our suppliers and our customers.
Respectful Communication and Constructive Disagreement
To get to the best result, together.
Personal Responsibility for Resolving Issues
We do not pass the buck or quit on a Crew Member.
Acting with Purpose and Urgency
We make decisions to do the right thing and then act on it.
Profit
We deliver a sustainable profit to support the growth and improvement of
our company.
7
Our Values
A Total Commitment to Safety
In every decision and every action, every time, every day.
Compliance with Regulatory Standards
In every decision and every action, every time, every day.
Technical Excellence and Continuous Learning
We do it right, then we improve to do it better.
Honesty, Trust and Integrity
In all actions with one another, our suppliers and our customers.
Respectful Communication and Constructive Disagreement
To get to the best result, together.
Personal Responsibility for Resolving Issues
We do not pass the buck or quit on a Crew Member.
Acting with Purpose and Urgency
We make decisions to do the right thing and then act on it.
Profit
We deliver a sustainable profit to support the growth and improvement of
our company.
8
2008 Rank
2007 Rank
AirTran
Delta
12
10
JetBlue
SouthWest
3
9
Mission
Innovative people dedicated to
delivering the best flying experience to
smart travelers. Every day.
10
Strategies
Low cost strategy:
Company-wide emphasis on Cost controls
Higher labor productivity
Highest Asset Utilization
11
Strategies
Area : Narrow geographic area ( the eastern United
States)
Target Market: Business and Leisure Travelers
Aircraft types: Only two ( Boeing 737, 717 jets)
Major Hub: Atlanta Hartfields Airport (62% daily
flight)
12
Strategies
Food for sale on flights (Kraft food snacks)
Ancillary (optional) fees:
Pets
Alcoholic drinks
Excess baggage
Un-accompanied minors
13
Objectives
Remain profitable despite increased fuel
prices
To satisfy the transportation needs of our
target customers, but also to provide
customers with a travel experience worth
repeating.
Minimize rising expenses while increasing
revenues
14
Suggested Mission
Innovative, vital, impervious, and
customer oriented firm striving to
service smart travelers. Every day.
15
Competitive Intensity
Wi-Fi services
Operational flights daily
Oil hedging
16
Drivers
Operating cost
Fuel prices
Ascillinary revenues
17
Weights
Rating
0.0 to 1.0
1 to 4
Weighted Score
0.18
0.36
Increase US presence
0.15
0.45
0.11
0.11
0.05
0.10
0.03
0.6
0.2
0.6
0.14
0.42
0.06
0.12
Political policies
0.04
0.16
Labor strikes
0.04
0.16
Threats
Increased competition
Totals
3.11
18
Weight
s
Rating
0.0 to
1.0
1, 2, 3
or 4
Weighted Score
Internal Strengths
Remaining profitable
0.18
0.72
0.14
0.56
0.11
0.44
0.07
0.21
0.03
0.09
Internal Weaknesses
0.18
0.18
0.10
0.20
0.09
0.18
0.04
0.08
3 or 4
1 or 2
19
Opportunities
Threat
Strength
Weakness
20
AIRTRAN
INDUSTRY
2008
2007
Current Ratio
0.82 X
0.15 X
2.5 X
0.79 X
0.12 X
1.50 X
-3.01
2.31
2.5 X
1.24 X
1.26 X
1.25 X
53.56%
53.40%
58%
14.20%
28.61%
22.07%
-3.32%
7.60%
7.45%
Quick Ratio
21
22
(Contd)
Recommendations
Domestic Expansion (Strategy)
25
26