Professional Documents
Culture Documents
CH 003
CH 003
CH 003
Business Research
Methods
Donald Cooper
Pamela Schindler
Irwin/McGraw-Hill
Chapter 3
Irwin/McGraw-Hill
The Management-Research
Click to edit Master title style
Question Hierarchy
Slide 3 - 1
Management
Decision
5 Measurement
Questions
4 Investigative
Questions
3 Management
Questions
2 Research
Questions
Management Dilemma
Irwin/McGraw-Hill
Working
the title
Hierarchy
Click
to editwith
Master
style
Slide 3 - 2
Management Dilemma
The symptom of an actual problem
Not difficult to identify a dilemma, however
choosing one to focus on may be difficult
Irwin/McGraw-Hill
Working
the title
Hierarchy
Click
to editwith
Master
style
Slide 3 - 3
Irwin/McGraw-Hill
Working
the title
Hierarchy
Click
to editwith
Master
style
Slide 3 - 4
Working
the title
Hierarchy
Click
to editwith
Master
style
Slide 3 - 5
Investigative Questions
Questions the researcher must answer to
satisfactorily arrive at a conclusion about
the research question
Irwin/McGraw-Hill
Working
the title
Hierarchy
Click
to editwith
Master
style
Slide 3 - 6
Measurement Questions
The questions we actually ask or extract
from respondents
Irwin/McGraw-Hill
Other
in the
ClickProcesses
to edit Master
titleHierarchy
style
Slide 3 - 7
Exploration
Recent developments
Predictions by informed figures about
the prospects of the technology
Identification of those involved in the
area
Accounts of successful ventures and
failures by others in the field
Irwin/McGraw-Hill
Research
Problems
Click
to editProcess
Master title
style
Slide 3 - 8
Irwin/McGraw-Hill
thetitle
Study
ClickDesigning
to edit Master
style
Slide 3 - 9
Irwin/McGraw-Hill
Resource
Allocation
& style
Budgets
Click to edit
Master title
Slide 3 - 10
Types of budgeting
Rule-of-thumb
Departmental or functional area
Task
Irwin/McGraw-Hill
Methods
Click Evaluation
to edit Master
title style
Slide 3 - 11
Irwin/McGraw-Hill
Contents
of aMaster
Research
Click to edit
title Proposal
style
Slide 3 - 12
Irwin/McGraw-Hill
Collection
Click toData
edit Master
title style
Slide 3 - 13
Characterized by
abstractness
verifiability
elusiveness
closeness to the phenomenon
Types
Secondary data
Primary data
Irwin/McGraw-Hill
Final
Steps
in Research
Click
to edit
Master
title style
Slide 3 - 14
Data analysis
Reporting the results
Executive summary
Overview of the research
Implementation strategies for the
recommendations
Technical appendix
Irwin/McGraw-Hill