Hypothesis: Car Parking

Problem

Indian IT services companies have been a recognized

force in the global tech arena for over one and half
decade. With the high percentage of increased vehicle
ownership in the company, parking has become a
conflicting and confusing situation for number of
employees.
Company Car Lease Program has added more value to
this biggest challenge.
This study examines the parking challenges in our
organization with a view to provide effective
suggestions to overcome them by conducting a more
focused review of parking.

Sunstone Business School - PGPM

Hypothesis: Car Parking

Problem

It is an explicit reality that the effectiveness of the

parking policies is compromised with the perceived
tension of three objectives which are governed by
parking including; Regeneration, Restraint and
Benefits.
Transport authorities have to ensure that any
additional parking methods are invested in developing
the infrastructures; provide reliable information to
inform employees where they are allowed to park; to
employ professionalism particularly parking
attendants, applying friendly technology to parked
cars and the cost of implementing the solution within
the company should be elaborated to population.

Sunstone Business School - PGPM

In-Detail -1
The following list identifies the kinds of problems that typically occur
in a fast growing IT service company.
Identified
Issue

Reason

Impact

Increased
number of cars

The number of vehicles in the

company is estimated to be more
than 0.5 million this year; of which 60
percent are from company car lease
program and recent acquisitions.
(apart from client deputed
employees)

More
Congestion;
Inadequate
information to
Motorists.

Inadequacy of
parking spaces

Large number of vehicles has reached

700,000 while the total parking
spaces available are about 23800,
which is mere less.

Must spend
excessive time
for parking
space, likely
frustrated.

Sunstone Business School - PGPM

In-Detail -1
Identified
Issue

Reason

Impact

Stretched Out
Of Office
(OOO) parking
rate

This can occur when cars are parked

in the same space for more number
of days (on average 3-10 days),
where parking policy has to
reinforced.

Extended
parking results
unavailability
of parking
space

Demand for
These spaces are generally located
handicapped
in surface lots, as close to access
parking spaces ramps and curb cuts as possible

More
accessible

Inconvenient
parking
options

Excessive
amount of time
that has to be
spent

Parking within a reasonable walking

distance (3 blocks) is hard to find
during specific times of the day

Sunstone Business School - PGPM

In-Detail -2
Due to the importance of parking, major studies and analyzing
parking programs is an ongoing basis. The following
recommendations outline various parking solutions to consider in
order to create a parking management system capable of solving
existing
andSolution
future problems.
Proposed
Cost
Ease Incurred
Incurre
d
Improve information for
motorists

Low

Create more signs, brochures

and other information sources
indicating parking availability.

Reduce automobile
High
dependency and
encourage transportation
alternatives

Improve availability and

accessibility of office transport
including bus stops and
discounted bus fares

Locate Parking

This takes a look at strategic

intercept points to minimize
driving into and through central
areas.

Medium

Sunstone Business School - PGPM

In-Detail -2
Proposed Solution

Cost
Ease Incurred
Incurre
d

Reinforce Company
Car Lease Program

Low

The program can be restricted to

few job levels and interested folks
rather than personnel benefits.

Revise Transport
Policy

Low

Out of town vehicle parked owners

should be strongly penalized.

Promote preferential
parking for carpools
and vanpools

Low

This provides an inexpensive way to

encourage high occupancy vehicle
commuting and it can reduce the
need for employee parking.

Consider long term

commuter parking
needs vs short term

High

A functional and financial analysis

of constructing a parking lot or long
term surface lot would yield
important information for the area
as it plans for new development
rather solving the existing
condition.
Sunstone Business School - PGPM

Email to India Head using

Storyboarding & Problem Solving

Hello XXXX,

After a detailed analysis and profound discussions

with Transportation and Real estate departments; it
really sounds like a real problem where to foster
coordination and cooperation with businesses,
employees and other facilities departments to address
parking needs.

Though, we have expensive ways for implementing

long term solutions ($50M); we can mitigate the
ongoing biggest challenge with low inexpensive mode
methods as well. (Refer Slide 5-6 In-Detail-2)
Sunstone Business School - PGPM

Email to India Head using

Storyboarding & Problem Solving

(Contd)

This improvement can be achieved in progressive

movements and implemented in phases also.

Further to this, I want to set-up a meeting to discuss

on your views on ideas shared.

Given an opportunity, trust me we can make a big

difference and educate employees into an ideal
professional manner.

Sunstone Business School - PGPM