Professional Documents
Culture Documents
Hyper City
Hyper City
Store Background
Types of product
Reasons for store background
Merchandise Mix Organisation structure
Information technology Private label
Future prospects Local competitors
Acknowledgement Supply chain
Biblography Customer relationship
Store Background
HyperCITY Retail (India) Pvt. Ltd. is part of the K.
Raheja Corporation group, a leader in the Indian
retail sector. The mall
is situated over 1,20,000 sq feet area and stocks an
astonishing array of products ranging from groceries,
food, house items, fresh food, garments to consumer
durables and offers consumers more variety and
value for money, all under one roof.
Selection of Store Location
HyperCITY
Next to Inorbit Mall
Malad Link Road
Malad (West)
Mumbai 400 064
Tel: +91 - 22 - 40078400
Email: Hyp_customerservice@hypercityindia.com
Store Set-up
The store is divided into two sections i.e. it has
2 floors. The 1st floor has all the grocery and
household items that includes vegetables,
diary, poultry etc. the 2nd floor consists of
home appliances, furniture, garments, sports
material etc. It also has a pharmacy and a
Vodafone gallery.
Store timings
Store timings are from 10.00am to 10.00pm working from Monday to Sunday.
No. of staff and shifts
No.staff is approximately 1800 and the no. of shifts are 3.
Reasons for Store
Location
• Malad is a developing suburb
• Close vicinity to Inorbit mall
• Availability of large store area
(1,20,000sq.ft)
• Due to the large store area they
provide variety of products under one
roof
Merchandise
DepartmentsMix
HyperCITY provides a truly international
shopping experience, where customers can shop
in comfort in a large, modern, & exciting
environment.
It offers a wide and contemporary range of
innovative products, sourced from both local and
international markets.
The product range covers: Foods, Homeware,
Home Entertainment, Hi-Tech, Appliances,
Furniture, Sports, Toys & Fashion.
W
W
Boys
Girls
Infants wear,Boys(2-6/7-12)
Infants wear,Girls(2-6/7-12)
Furniture
Rajiv Nair Business Head - General Merchandise, HyperCITY Retail Limited & HyperCITY
Argos.
Vinay Arora, Business Head - Fashion
Vinay has over 14 years of experience in apparel business, having held key international marketing,
merchandising & profit center positions with reputed apparel companies in the Indian subcontinent.
Manufactures
Exchange policy
They offer exchange within 14 days of your purchase, on
producing the original receipt. The product should be
unused, undamaged, in the original packaging and in
saleable condition.
Jewellery, cosmetics, mobile Phones, MP3 players,
innerwear, swimwear and any altered merchandise are not
exchanged.
All appliances & electronics items will be exchanged
subject to the warranty & guarantee terms of the
manufacturer, with a valid receipt.
•Membership cards
No membership cards are given to any customer but they give
Gift vouchers. Hypercity Gift Vouchers are available for both
Corporate and Personal gifting. Their Gift Vouchers are available
in denominations or Rs.50/-, 100/-, 250/-, 500/-, 1000/-, or
2000/-.
Acknowledgement
Vishal Tomar sir for being our guide in this project. You encouraged us
d us to make this project,we would also like to thank the other group me
ouldn’t bee made, With the help of other group members and with your
Thankyou