Professional Documents
Culture Documents
Marketing in The Digital Age
Marketing in The Digital Age
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Intranets connect
people within a
company.
Extranets connect a
company with its
suppliers, distributors,
and outside partners.
Internet connects
users around the world.
Internet Explosion
Explosive worldwide
growth forms the
heart of the New
Economy.
Increasing numbers
of users each month.
Companies must
adopt Internet
technology or risk
being left behind.
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E-Commerce Networks
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Benefits to Buyers
Convenience
Buying is easy and private
Provides greater product access and
selection
Provides access to comparative
information
Buying is interactive and immediate
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Benefits to Sellers
Powerful tool for building customer
relationships
Can reduce costs
Can increase speed and efficiency
Offers greater flexibility in offers and
programs
Is a truly global medium
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E-Marketing Domains
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Types of e-Marketers
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Click-Only Companies
E-tailers
Enabler
Sites
Content
Sites
Types of
Sites
Search
Engines
and Portals
Internet
Service
Providers
Transactio
n Sites
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marketing strategies.
Spent too heavily on brand identities.
Devoted too much effort to acquiring
new customers instead of building
loyalty.
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Click-and-Mortar Companies
Most established companies resisted
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Content
The 7 Cs of Effective
Web Site Design
Connection
Communication
Community
Customization
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Viral Marketing
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E-mail:
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