Some (Social) Networks

SEO and Website

Marketing
Workshops

Blog (with links to your site)

Squidoo lens
MySpace
Facebook group
LinkedIn
Tagging (delicious, stumbleupon, Digg)
You Tube
Slideshare
Flickr
Twitter
Article Sites
PR Sites
Tradespace
Niche - Home Business Network / Mothers / etc..

StumbleUpon

SEO and Website

Marketing
Workshops

digg

SEO and Website

Marketing
Workshops

delicious

SEO and Website

Marketing
Workshops

SEO and Website

Marketing
Workshops

Blog and blogging

SEO and Website

Marketing
Workshops

Easy to build - Wordpress

On site or off site?
Blog Directories/ Other blogs/ Your own site
Be interesting and not too salesy
Searchable Content
Couple of times a month

Facebook
Business to Consumer
Mass market
Give me a poke or Throw me a
sheep, dude
Fan Pages and Group Pages
Highly targeted advertising
Be personal but reflect your brand
Be interactive and get visitors
involved

SEO and Website

Marketing
Workshops

Linked in
Older, but less well known?
Professionals
Business to Business
Company Profile Page
LinkedIn Answers
Market Research
Sales

SEO and Website

Marketing
Workshops

Twitter for business

SEO and Website

Marketing
Workshops

Young(er), professional, new media savvy

Tweets: 140 characters, @username
Follow and Followers
Search and Retweet
Network!
Be first to know
Brand building, Support
Island bridge
Bio, reply to people, add links
Promote your feed

Tweetdeck

SEO and Website

Marketing
Workshops

Innocent Facebook Search

SEO and Website

Marketing
Workshops

Innocent facebook
videos

SEO and Website

Marketing
Workshops

Innocent on facebook

SEO and Website

Marketing
Workshops

M&S Network Links

SEO and Website

Marketing
Workshops

M&S Facebook

SEO and Website

Marketing
Workshops

M&S facebook discussions

SEO and Website

Marketing
Workshops

M&S facebook offers

SEO and Website

Marketing
Workshops

M&S Twitter

SEO and Website

Marketing
Workshops

Dell Community Pages

SEO and Website

Marketing
Workshops

Dell Social Network Links

SEO and Website

Marketing
Workshops

Dell Linkedin

SEO and Website

Marketing
Workshops

Dell Twitter Groups

SEO and Website

Marketing
Workshops

Dell Outlet Twitter

SEO and Website

Marketing
Workshops

Dell Facebook

SEO and Website

Marketing
Workshops

Dell facebook

SEO and Website

Marketing
Workshops

Dell flickr

SEO and Website

Marketing
Workshops

E&Y Careers facebook

SEO and Website

Marketing
Workshops

GM Blog

SEO and Website

Marketing
Workshops

Marmite Facebook

SEO and Website

Marketing
Workshops

Marmite Facebook

SEO and Website

Marketing
Workshops

Marmite facebook games

SEO and Website

Marketing
Workshops

Marmite facebook promos

SEO and Website

Marketing
Workshops

Marmite Website

SEO and Website

Marketing
Workshops

Now where are we?

Targetometer

SEO and Website

Marketing
Workshops

Lets go get em

SEO and Website

Marketing
Workshops

Lets just ring them?

SEO and Website

Marketing
Workshops

A typical decision
process

SEO and Website

Marketing
Workshops
Aftersales
and support

Awareness
of the need
Awareness
of suppliers
Build relationship
with suppliers
(brands)
Detail
information
stage

SALE!
Confirmation
and
reassurance

Advertising

SEO and Website

Marketing
Workshops

Cold DM traditional +

SEO and Website

Marketing
Workshops

Email DM
Responsive
Cost effective
Directs traffic to
your site
Builds
membership
Fantastic stats

SEO and Website

Marketing
Workshops

Public Relations
Regular website review
columns

News editorial

Exciting picture
Web traffic news
Changing trends
Feedback
New web service

SEO and Website

Marketing
Workshops

Incentivise the visit

Information or white
papers
Join club
Offers and
discounts
Opinions and blogs
Editorial and
comment

SEO and Website

Marketing
Workshops

Marketing Rule Number 1

SEO and Website

Marketing
Workshops

Marketing now is very much about good data and

building relationships
Good data beats everything
Best data is the data you collect (websites [and
events] are great at this)
Then youre in control of communications and
relationship building

Registration

SEO and Website

Marketing
Workshops

Campaign elements

SEO and Website

Marketing
Workshops

Initial Communications and traffic generation

Online and offline
Keywords and Adwords

Targeted landing page

Data Capture
Registration page

Action
Follow up
Measurement
Review

Sainsburys Business
Direct
Targeted Adwords &
SEO & SM

Email shots

Sale!
and ongoing
communications

SEO and Website

Marketing
Workshops

Summary of our journey

Searching:
SEO
Adwords

Passing By

Social Networks
Bookmarking
Blogs
Affiliate

At Home

Email
Direct mail
Advertising
PR

SEO and Website

Marketing
Workshops

Simple Summary

Relevance
Content
Interaction
Connections

SEO and Website

Marketing
Workshops

Actions

SEO and Website

Marketing
Workshops

This takes time and focus

Make someone responsible
Make sure that there is a team involved
Have an agreed timescale to review and change
Measure the results

Thank You

Any questions?

SEO and Website

Marketing
Workshops

The Golden Dozen

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

SEO and Website

Marketing
Workshops

Define your Site objectives

Who, What, Where, Action
Search Engine Optimisation = Visitor Optimisation
Benchmark your best competitors
SEO takes time so get it right asap
Remember that a website is dynamic keep it changing
Make sure your site caters for each stage of the decision
process
Dont forget to be proactive in your website promotion
Make your site integral to your campaigns use offline
methods as well online and offline are not exclusive
Make sure your campaigns are circular no dead-ends
Capture prospect data, register visitors and use email (at
least) to continue the communications
Plan your site management and measurement

A typical decision
process

SEO and Website

Marketing
Workshops
Aftersales
and support

Awareness
of the need
Awareness
of suppliers
Build relationship
with suppliers
(brands)
Detail
information
stage

SALE!
Confirmation
and
reassurance

Campaign elements

SEO and Website

Marketing
Workshops

Initial Communications and traffic generation

Online and offline (press ads, mailshots, email shots, PR)
Social Networking
Keywords and Adwords

Targeted landing page

Data Capture
Registration page

Action

Follow up

Measurement
Review

Sainsburys Business
Direct
Targeted Adwords ,
SEO, Social

Email shots

Sale!
and ongoing
communications

SEO and Website

Marketing
Workshops

Simple Summary

Objectives
Relevance
Content
Interaction
Connections

SEO and Website

Marketing
Workshops

Thank You

Any questions?

SEO and Website

Marketing
Workshops

SEO and Website

Marketing
Workshops

Season of mists and mellow

SEO and Website
fruitfulness,
Marketing
Workshops

SEO and Website

Marketing
Workshops

Close bosom-friend of the maturing

sun;

Conspiring with him how to load and bless

SEO and Website
Marketing
Workshops

With fruit the vines that round the thatcheves run;

SEO and Website
Marketing
Workshops

To bend with apples the moss'd cottageSEO and Website

trees,
Marketing
Workshops

And fill all fruit with ripeness to the

SEO and Website
core;
Marketing
Workshops

To swell the gourd, and plump the hazel

shells
SEO and Website
Marketing
Workshops

With a sweet kernel; to set budding

SEO and Website
more,
Marketing
Workshops

And still more, later flowers for the

SEO and Website
bees,
Marketing
Workshops

Until they think warm days will

never
cease,
SEO and Website
Marketing
Workshops

For Summer has o'er-brimm'd their clammy

SEO and Website
cells.
Marketing
Workshops

Who hath not seen thee oft SEO

amid
thy
store
?
and Website
Marketing
Workshops

Sometimes whoever seeks abroad may

SEO and Website
find
Marketing
Workshops

Thee sitting careless on a granary

floor,
SEO and Website
Marketing
Workshops

Thy hair soft-lifted by the winnowing

SEO and Website
wind
Marketing
Workshops

Or on a half-reapd furrow sound

SEO and Website
asleep,
Marketing
Workshops

Drowsed with the fume of poppies, while thy hook

SEO and Website
Marketing
Workshops

Spares the next swath and all its twind

SEO and Website
flowers:
Marketing
Workshops

And sometimes like a gleaner thou dost

SEO and Website
keep
Marketing
Workshops

Steady thy laden head across

a
brook;
SEO and Website
Marketing
Workshops

Or by a cyder-press, with patient look,

SEO and Website
Marketing
Workshops

Thou watchest the last oozings, hours by

SEO and Website
hours.
Marketing
Workshops

Where are the songs of Spring? Ay, where are

SEO and Website
they?
Marketing
Workshops

Think not of them, thou hast thy music too,

SEO and Website

Marketing
Workshops

While barrd clouds bloom the soft-dying

SEO and Website
day
Marketing
Workshops

And touch the stubble-plains with rosy hue;

SEO and Website
Marketing
Workshops

SEO and Website

Marketing
Workshops

John Keats

SEO and Website

Marketing
Workshops

"To Autumn" is a poem by English Romantic

poet John Keats (31 October 1795 23
February 1821).

SEO and Website

Marketing
Workshops

"To Autumn" is the final work in a group of

poems known as Keats's "1819 odes".

SEO and Website

Marketing
Workshops

"To Autumn" is a poem of three stanzas, each

of eleven lines. Written in 1819, the structure
is that of an odal hymn, having three clearly
defined sections corresponding to the
Classical divisions of strophe, antistrophe,
and epode

SEO and Website

Marketing
Workshops

The imagery is richly achieved through

the personification of Autumn

SEO and Website

Marketing
Workshops

Poem

Season of mists and mellow

SEO and Website
fruitfulness,
Marketing
Workshops

SEO and Website

Marketing
Workshops

Close bosom-friend of the maturing

sun;

Conspiring with him how to load and bless

SEO and Website
Marketing
Workshops

With fruit the vines that round the thatch-eves run;

SEO and Website
Marketing
Workshops

To bend with apples the moss'd cottageSEO and Website

trees,
Marketing
Workshops

And fill all fruit with ripeness to the core;

SEO and Website
Marketing
Workshops

To swell the gourd, and plump the hazel

shells
SEO and Website
Marketing
Workshops

With a sweet kernel; to set budding

more,
SEO and Website
Marketing
Workshops

And still more, later flowers SEO

for and
theWebsite
bees,
Marketing
Workshops

Until they think warm days will

never
cease,
SEO and Website
Marketing
Workshops

For Summer has o'er-brimm'd their clammy

SEO and Website
cells.
Marketing
Workshops

Who hath not seen thee oft SEO

amid
thy
store
?
and Website
Marketing
Workshops

Sometimes whoever seeks abroad may find

SEO and Website
Marketing
Workshops

Thee sitting careless on a granary

floor,
SEO and Website
Marketing
Workshops

Thy hair soft-lifted by the winnowing

wind
SEO and Website
Marketing
Workshops

Or on a half-reapd furrow sound

asleep,
SEO and Website
Marketing
Workshops

Drowsed with the fume of poppies, while thy hook

SEO and Website
Marketing
Workshops

Spares the next swath and all its twind

SEO and Website
flowers:
Marketing
Workshops

And sometimes like a gleaner thou dost

SEO and Website
keep
Marketing
Workshops

Steady thy laden head across

a
brook;
SEO and Website
Marketing
Workshops

Or by a cyder-press, with patient look,

SEO and Website
Marketing
Workshops

Thou watchest the last oozings, hours by

SEO and Website
hours.
Marketing
Workshops

Where are the songs of Spring? Ay, where are

SEO and Website
they?
Marketing
Workshops

Think not of them, thou hast thy music too,

SEO and Website

Marketing
Workshops

While barrd clouds bloom the soft-dying

SEO and Website
day
Marketing
Workshops

And touch the stubble-plains with rosy hue;

SEO and Website
Marketing
Workshops

Then in a wailful choir the small gnats

mourn
SEO and Website
Marketing
Workshops

Among the river-sallows, borne

SEO and Website
aloft
Marketing
Workshops

Or sinking as the light wind lives or

SEO and Website
dies;
Marketing
sinking

Workshops

And full-grown lambs loud bleat

from
hilly
bourn;
SEO and Website
Marketing
Workshops

Hedge-crickets sing; and now with treble soft

SEO and Website
Marketing
Workshops

The redbreast whistles from a garden-croft;

SEO and Website
Marketing
Workshops

And gathering swallows twitter in the skies.

SEO and Website
Marketing
Workshops

SEO and Website

Marketing
Workshops

Then in a wailful choir the small gnats

mourn
SEO and Website
Marketing
Workshops

Among the river-sallows, borne

SEO and Website
aloft
Marketing
Workshops