Quantitative Research

Myles Egan

Direct Reference
I handed out a quantitative questionnaire to a range of
people and received 16 of them completed:

Demographic
These types of questions are included
in my questionnaire to help identify
characteristics in my audience like
different ages, genders and locations.

What is your gender?

Male
Female

The majority of my participants are female - however,

only by 2 more. I tried to keep them as even as possible

What age category do you

fit into?

10-15 years old

16-20 years old
21-30 years old
31-45 years old
46+ years old

The majority of my participants are 16-20 years old. I

made sure I questioned a varied group of ages to see if I
could notice any media related patterns.

What is your main

occupation?

Full-time job
Part-time job
Student
Other: Unemployed

The majority of my participants are students, this will

allow me to see the difference in media related
knowledge of students and workers/other.

Where about in the UK are you

from?

North
South
East
West
Central

The majority of my participants are from the South of UK,

therefore it is highly possible that results with be biased

Knowledge of the Genre

These questions are included in order to determine the
media-related knowledge of the participants, so that I
can identify any viewing habits between the
demographical questions. This then allows me to
understand the audiences demographic who will be
interested in my product.

What is your favored

media?
Music
Film
Short-Film
Photography
TV
Magazines
Other

None of the participants favor Short-film over any other

media, therefore showing short-films as an unpopular
medium and could potentially be a niche product.

Have you seen a short film?

Yes
No

The majority of my participants have seen a short film.

Have you had an education in

media?

Yes
No

The majority of my participants are media educated.

Which of these is true about the

short form media?
A film that is longer
than 40 minutes.
A film that has indepth character
stories.
A film that is usually
10 minutes.
A film that needs a
lot of high budget
funding.

All of the participants understand that a short film

is usually 10 minutes long.

Do you know any of these short

films?
Soft
Stripes
The Most Beautiful Man in The World
Two Cars, One Night
The Six Dollar Fifty Man
September
About a Girl
Youth
0

Although 75% of people have seen a short film and 100% people
understand and identify a key characteristic of the genre, only 7/16
people knew of the short film The Most Beautiful Man in The World,
which has won many awards and is a well-known short. Therefore this
tells me that the quality of distribution and marketing could be

Have you seen any of these short

films?
Soft
Stripes
The Most Beautiful Man in The World
Two Cars, One Night
The Six Dollar Fifty Man
September
About a Girl
Youth
0

Although 7/16 participants know of The Most Beautiful

Man in The World, only 1/17 have seen the film. This tells
me that the demand to see short films is low.

Viewing Habits
These questions will give me
an understanding of the
demand for media and
specifically short films.

How often do you watch a

film?

One or more a day.

Once a week.
Once a month.
Once a year.

The majority of my participants watch a film once a week.

What is your favorite genre?

Comedy
Horror
Thriller
Social Realism
Action
Adventure
Other: Animation
Other: Sci-Fi

Comedy, Horror and Animation are the most popular

genres throughout the participants. However, the results

How do you consume short

films?

Online
TV
Theatres
Exhibitions
Other

The majority of my participants watch short films online.

Do you know any of these online

places to find short films?
Filmshorts.com
Shortoftheweek.com
Youtube
Vimeo
NetFlix
MUBI
Film4.com
0

10

12

14

16

Only three participants know of websites that are

specifically for short films. All sixteen participants know of

Have you ever been to a

theatre/exhibition and seen a short film?

Yes
No

The majority of participants haven't seen a short film at a

theatre or exhibition.

Content
These questions will allow me
to understand what
participants think about the
content in films.

Select themes/issues you feel that are

under-explored in films from the following:
Disability vs. Ability
Mourning
Youth and anti-scoial behaviour
Underage Pregnancy
Substance Abuse
Stimulation vs. Boredom
Imprisonment vs. Freedom
0

10

12

75% of participants believe that Stimulation vs. Boredom

is a theme/issue that is under-explored.

Select types/groups of people that are underrepresented in films from the following:
Caucasian Ethnic Groups
Low Economic Class
High Economic Class
Physically Ill
Mentally Ill
Black Ethnic Groups
Asian Ethnic Groups
Youth
Elderly
0

10

12

75% of participants believe that Asian Ethnic Groups are a

type/group that are under-represented.

What is most important about films?

Directors
Actors
Aesthetic
Story
Cinematography
Sound
0

10

12

14

The majority of participants believe that the story is the

most important factor to the films they watch.

Is CGI (Computer Generated Imagery)

important for you in a film, or do you
prefer naturally-shot films?

CGI
Naturally-shot

The results were quite balanced, but the majority of

participants said that they prefer CGI over naturally-shot
films.