PHONE

BLOKS

-Smart phones

Their story
Phoneblok is a new generation Smartphone.
A Phone is nothing but a phone comprising of
blocks. Today electronic waste is increasing
day to day due to many reasons like the
device may be slow, damaged or a new
device into the market. By considering this
damage to the world, the concept of
Phonebloks was given by a Netherlands
innovator David Hakkens. It is a new
generation Smartphone mobile phone which
can be modified to its full extent.

Definition
Phonebloks the name comprises
of two words. They are Phone and
Block. A Phone is normal mobile
phone that is used to communicate
with others using wireless
communication and a Blok is a
component which can be used for a
specific purpose. The Blocks are
normally used for display, audio,
RAM, memory, CPU and on

Concept of Phonebloks
Phonebloks would consist of a main
board onto which Bloks could be
snapped on by the user likeLego
bricks. Each Blok is responsible for a
unique function of the phone, much
as adesktop computerhas a distinct
sound card, graphics card, processor,
monitor, and power supply.

 Base

The base is like spinal

card in human being. It
is responsible for
connecting one Blok to
all the remaining Bloks.
All the Bloks are injected
into the base with the
help of the pins present
in each Blok. The Blok is
connected to the Base
and the Base connects
to everything over the
Base.

 Bloks

Bloks are the

hardware
required to make
entire phone.
These are placed
over the Base to
communicate
with all other
hardware with
the help of Base.

NEED FOR PHONEBLOKS

As the electronic market changes
every day, it has increased a lot of ewaste. For a single upgrade, we need
to change the whole phone. Precise
shape and structure leads to
inconvenience to some customers.
Mobile needs to be flexible. It must
only have the customers required
features. For all the above needs
David Hakkens has given the solution

How phonebloks are better

A Phonebloks is better
compared to the
Smartphones available in
the market because
It is green.
A Modular Smartphone.
Customization to its fitness.
Mobile flexibility.
It can be up-to-date.
Easy to upgrade individual
components.
Open source platform.

Opportunities
Always up-to-date technology - Bloks are easily customizable
and upgradable.
Friendly to new and upcoming technology - Modular pieces
allow integration between the phone and modular technology
devices, allowing hardware to be shared between devices
Points of difference to Apple and Samsung - Phonebloks is a
white box, not only in regard to software but also hardware;
flexible, sustainable, cheaper, innovative, and customer
driven
Open-source - Open-source technology allows for a unique
continuous customer interaction in product development
Blok store and global delivery system - Online access to
purchase and exchange Bloks in the online store.

Purpose Of Phonebloks
Stop the Waste

The main purpose of the phonebloks

is get upgraded from the block level
of a mobile phone instead of
replacing to a new mobile phone. An
online Blok Store will be made
available where customers can build
their own phone, exchange and
review Bloks with other customers,
and purchase accessories.

Modular Technology

Modular design in phonebloks hardware is the same as

modular design in other things (e.g. cars, fridges, even
furniture). The idea is to build Phonebloks with easily
replaceable parts that use standardized interfaces. This
technique allows you to upgrade certain aspects of the
computer easily without having to buy another computer
altogether.Bet example being a computer that we use in daily
life.

How Modular Technology is used in Phonebloks

Modular technology is used to

get done with a new mobile
phone Phonebloks. In
Phonebloks, every hardware
component called Blok. The
Bloks usually are screen, wifi,
memory, RAM, camera etc.
Every Blok consists of four pins
which are in connection with
other Bloks by using base as
intermediate to transmit
signals. All the Bloks are put
together with the help of two
screws at the bottom of the

Reasons for replacing

the Bloks
The Bloks in this Smartphones are
replaced because of following reasons, if
Bloks are damaged.
Any upgrade is required.
Broken Bloks.
Unused components.
If every thing is stored is online then
there is no need of any internal memory
and we require more battery backup.

CURRENT RESEARCH WORK

Project Ara marks Motorola's most ambitious effort
yet in customizable mobile devices, a vision it
introduced with this summer's launch of the Moto
X. That Smartphone lets consumers choose from an
array of colors for the device's back plate and
external hardware accents.
Motorola's goal is "to give you the power to decide
what your phone does, how it looks, where and
what it's made of, how much it costs, and how long
you'll keep it," the company's Advanced Technology
and Projects group said in a blog post. Motorola
declined to comment beyond the post.

 Motorola is pushing forward by

partnering with Phonebloks, a modular
mobile phone concept created by
Netherlands-based designer Dave
Hakkens. He posted a YouTube video last
month explaining his idea and generated
significant online buzz, with the video
garnering nearly 17 million views
Motorola said in its blog post that it will
tap the Phonebloks community for
feedback. The company also has hired
Dscout, a Chicago technology firm, to
manage an ongoing consumer research
program.

 Volunteers who sign up online to be

"research scouts" will be asked to complete
a series of tasks, such as answering
questions and snapping photos. Responses
are submitted through a mobile application
Tens of thousands of participants have
already signed up - about twice the number
of volunteers that typically complete
projects with Dscout, said Chief Executive
Michael Winnick. The Ara program is
expected to run for about a year, and
Dscout volunteers might get first crack at
early prototypes of the modular phone.

 "It opens the door for third-party

accessories that people haven't even
thought of right now," said Pedenko,
whose company makes a gadget that
clips onto a golf club and collects data
on a player's swing
The concept faces hurdles in
consumer adoption and engineering.
For starters, the ability to choose a
battery or processor might appeal
only to a narrow technical crowd

ADVANTAGES
AND
DISADVANTAGES

ADVANTAGES:

Customer Empowerment
Phonebloks allows the consumer to interact and give
feedback on the mobile phone they want through our
integrated online customer platform
Customizable online platform allows the consumer to customize a
Smartphone to suit the highly
Specific demands of their lifestyle

Flexibility in price
The modularity of the product allows it to compete in the
lower- and higher-priced
Smartphone segments

 Strong partners
Strategic partnership with Motorola and
Google in modular phone technology
Innovative Product
Creative collaboration between
Smartphones producers and customers
continuity of unlimited creative input
Green and sustainable product
The open modular platform has the
ability to upgrade with biodegradable ,
Bloks that can reduce e-waste

DISADVANTAGES
Partner-reliant business model
Product development is reliant on current
partners and probability to attract new ones
Software compatibility
Necessity to develop cross-functional software that
is compatible to modular
hardware components

Low brand awareness

Many smart phone users are not aware of
Phonebloks and its benefits due to little
advertising

 Financial and legal stability

Reliant on crowd-funding and Motorola
as well as intellectual property
protection hurdles with existing patents
Economies of scale and scope
Phonebloks is a start-up company
starting in a highly competitive industry
which gives the company the
disadvantage of economies of scale and
-scope

CURRENT SETUP

Speed
Battery
Storage
Network
Camera
Audio
Weight

: Intel Quad Core 4

: 2000mAh
: 8GB
: 4G
: 12MP Canon HD
: Bose 4.0
: 130 Gram

Presented By
BHARATH JAGADEESH

THANK
YOU