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Corporate Strategy Alternatives: The Broad Strategy Alternatives Can Be Classified As Being Concerned With
Corporate Strategy Alternatives: The Broad Strategy Alternatives Can Be Classified As Being Concerned With
Corporate Strategy Alternatives: The Broad Strategy Alternatives Can Be Classified As Being Concerned With
GROWTH
Product
Present
New
Market
Present
New
Market
Penetration
Product
Development
Market
Development Diversification
Market penetration
Market Development
Product Development
Diversification
....... Diversification
Stability
Retrenchment
If SBU is threatened
Differentiation
creating something unique
Achieving industry wide recognition of
different & superior products or services
Focus strategy
a particular buyer group or segment is of the
market is selected as a basis for competition
within the targeted segment the business
may attempt to compete on a low cost or
differentiation basis.