Professional Documents
Culture Documents
Pinto
Pinto
Group N
Summary
Cost Benefit Analysis
Ethical Issues
Change
Alternatives
Recommendation
accident
@ 30mph+ rear endings would cause the gas
Ford employees
Lee Iacocca
Henry Ford II
of his customers?
Safety?
What
safety.
presidents in safety?
process
4. Continue with production of the Pinto
Cons
Repairs the safety
High cost
defect
Slight delay before
Saves Ford from
potential lawsuits
Protects Fords
reputation
launch
Cons
A cheaper alternative
could be found
Profit margin could be
delayed indefinitely
Still decreases total
profit
Cons
Design can be more
focused on safety
Improve Fords
reputation
Significant delay of
launch
Most costly alternative
Cons
Releases the Pinto to
the customers
immediately
The largest profit
margin is obtained
from each Pinto sale
to customers could
lead to serious injuries
and deaths
High chance of lawsuits
loss of reputation
safety defects