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DCM Hariyali Kisaan Bazaar A Rural Initiative: Presented by
DCM Hariyali Kisaan Bazaar A Rural Initiative: Presented by
A Rural Initiative
Presented ByUdit Singh
2013MBA43
Introduction
Hariyali means Greenery in Hindi signifying
DCM Hariyali
Hariyali Kisaan Bazaar aims at providing end-to-end
Service Providers
Relevant Agri technology
Financial Assistance
Financial Services
announced a strategic distribution tie-up with Hariyali Kisaan Bazaar, the rural
business arm of DCM Shriram Consolidated Ltd (DSCL). As a partner, Hariyali Kisaan
Bazaar can now distribute ICICI Prudential's protection, wealth creation, retirement
solutions and health insurance products to customers across the its growing
number of rural business hubs in the country.
Fuels, FMCG, Consumer Goods and Durables,Apparels etc. for example, Motorola
has an alliance with the Kisaan Bazaars for sales and distribution of its handsets.
FARMER
CONSOLIDATOR
(LOCAL)
FARMER
Commission
agent
FARMER
CONSOLIDATOR
TRADER
Via mandi
auctions
WHOLESALER
Commission
agent
RETAILER
CONSUMER
QUALITY MANAGEMENT
Trained agronomists are employed as sales employees
PRICING
Transparent pricing techniques were used.
The products on the shelves were all clearly
Future plan
Rapid scale up plans - to set up 200 centres in the
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