SEPT GROUPEvaluation of current sponsorship

packages and identification of new

sponsorship packages for the SEPT
group and identification of potential
sponsors for each package
Group C4:
Abhinav Tandon,
PGP/17/
J Preethi Jayaram, PGP/17/147
Nonica Khanna, PGP/17/
Sonali Paralkar, PGP/17/
Sulagna Dutta, PGP/17/
Suhani Doshi, PGP/17/
Viswesh S ,
PGP/17/188

PROJECT OUTLINE:

PHASE 3:
IDENTIFICATION OF
FRESH SPONSORSHIP
PACKAGES

PHASE 2:
IDENTIFICATION OF
CURRENT SPONSORSHIP
PACKAGES OF SEPT
PHASE 1:
DETAILED STAKEHOLDER
ANALYSIS:
- Identify and prioritize key
stakeholders
- Identify gaps in needs and
steps to cover gaps

PHASE 4:
IDENTIFICATION OF
POTENTIAL SPONSORS
FOR EACH PACKAGE

PHASE 5:
IDENTIFICATION OF
RELEVANT CONTACT POINT
IN THE TARGET COMPANIES

PHASE 1:
DETAILED
STAKEHOLD
ER
ANALYSIS

PHASE 2:
EVALUATIN
G
SPONSORS
HIP
PACKAGES

PHASE 3:
IDENTIFYIN
G NEW
PACKAGES

PHASE 4:
IDENTIFYIN
G
POTENTIAL
SPONSORS

PHASE 5:
IDENTIFYIN
G
RELEVANT
CONTACTS

DETAILED STAKEHOLDER
ANALYSIS

Identified all the stakeholders and concentrated on 4 main categories

Identify The major stakeholders being: Students, Parents, Coaches and
Stakeholde
Sponsors
rs
Stakeholder Reporting Matrix helps to know roles that they play to
Stakeholde fulfil objectives
r
Power/Interest Grid was used to classify stakeholders so that SEPT
Assessme
can follow customised strategy to get best out of stakeholders
nt
Detailed Questionnaires were distributed for each major stakeholders
identified in Step 1
Questionair
Responses were used to perform gap analysis in step 4
es

Gaps in
Objectives

Understanding Stakeholders to perform gap analysis and recommend

solutions to fill gaps
Opportunities and Possibilities were identified for all stakeholders

PHASE 1:
DETAILED
STAKEHOLD
ER
ANALYSIS

PHASE 2:
EVALUATIN
G
SPONSORS
HIP
PACKAGES

PHASE 3:
IDENTIFYIN
G NEW
PACKAGES

PHASE 4:
IDENTIFYIN
G
POTENTIAL
SPONSORS

PHASE 5:
IDENTIFYIN
G
RELEVANT
CONTACTS

ILLUSTRATIONS OF STAKEHOLDER
ANALYSIS
POWER/INTEREST GRID

SAMPLE STAKEHOLDER REPORTING

MATRIX

PHASE 1:
DETAILED
STAKEHOLD
ER
ANALYSIS

PHASE 2:
EVALUATIN
G
SPONSORS
HIP
PACKAGES

PHASE 3:
IDENTIFYIN
G NEW
PACKAGES

PHASE 4:
IDENTIFYIN
G
POTENTIAL
SPONSORS

PHASE 5:
IDENTIFYIN
G
RELEVANT
CONTACTS

EVALUATING SPONSORSHIP PACKAGES

Title
Sponsorship

Focus on increasing hits/likes/views on social media front

SEPT could increase Title sponsorship amount from
Rs.3,00,000 to Rs.5,00,000

Associate
Sponsor

Increasing publicity through social media efforts during

lead up events
Associate Sponsorship amount can be raised to 2.5 Lakhs
INR from 1.5 Lakhs INR

Gold Silver
Sponsor

Facebook Publicity and Publicity during festival can

increase sponsorship amount from range Rs 25,000
50,000 to Rs.50,000 1,00,000
Proposed frequency of promotional material of sponsors is
lesser

Kit Sponsor

Kit sponsors constitute largest sponsors in terms of

amount involved
Preferential treatment and assistance in merchandising

Talent Sponsor

Primary Reason for company to opt for becoming Talent

Sponsor is CSR Focus
Creating Publicity and Running a Reach for Stars
Campaign that starts

PHASE 1:
DETAILED
STAKEHOLD
ER
ANALYSIS

PHASE 2:
EVALUATIN
G
SPONSORS
HIP
PACKAGES

PHASE 3:
IDENTIFYIN
G NEW
PACKAGES

PHASE 4:
IDENTIFYIN
G
POTENTIAL
SPONSORS

PHASE 5:
IDENTIFYIN
G
RELEVANT
CONTACTS

PROPOSED SOCIAL MEDIA STRATEGY

Facebook

Youtube

Linkedin

SEPT To start responding

to comments on
Facebook page

Official Youtube Channel

where Videos of football
tournaments and SEPT
fest can be uploaded

SEPT could create and

use Linkedin Profile to
engage and increase
sponsor connections

Floating competitions like

Design a T-Shirt on
Facebook Page

Even the Jaithra Kerala

video, currently being
played in cinema
theatres can be posted

Use methods to achieve

social media engagement
blogging techniques,
use of forums, etc.

PHASE 1:
DETAILED
STAKEHOLD
ER
ANALYSIS

PHASE 2:
EVALUATIN
G
SPONSORS
HIP
PACKAGES

PHASE 3:
IDENTIFYIN
G NEW
PACKAGES

PHASE 4:
IDENTIFYIN
G
POTENTIAL
SPONSORS

PHASE 5:
IDENTIFYIN
G
RELEVANT
CONTACTS

IDENTIFYING NEW SPONSORSHIP

PACKAGESEDUCATION PARTNER
EDUCATION PARTNER

Target group: Big stationery shops, stationery

companies, and private schools
Amount: Rs. 25,000
Role to play:
- Sponsor tickets for students of SEPT partner
schools,
- Assist SEPT students with stationary
supplements
Package:
Fest title:
Designated official Education Partner in all
communications
Company Name & Logo on all pamphlets & print
advertisements of SEPT and communications
(online/offline)
Website publicity:
Company Name & Logo as Education Partner
on 'Our Partners' Page of SEPTs 2014 website
Logo on 'Our Partners' Marquee Section on home
page of SEPTs Website
Company Logo and Write-up of choice in the
About us section of SEPTs website
Company Logo and Write-up of choice on Event
Pages of SEPTs

Facebook publicity:
Name, Tagline & write-up on Company at regular
intervals on the SEPTs Facebook page
Company Ad-material / article posts at regular
intervals on SEPTs Facebook page
Print media publicity:
Companys mention in the write-up on SEPTs in
leading National Dailies
Video publicity:
Video coverage of all Company publicity
material displayed during SEPT festivals as part
of official festival video. Video shall be aired on
SEPTs You Tube channel.
Video shall be screened in breaks during the
matches, thus, publicity among people from
complementary industries
Publicity during festival:
Company Logo on Official Festival Banner
Dedicated Company Standees / Posters at
strategic locations around stadium
Other avenues:
Company banners in strategic locations in SEPT
partner schools
Logo on match tickets prominent position on
tickets to be meant for school children

PHASE 1:
DETAILED
STAKEHOLD
ER
ANALYSIS

PHASE 2:
EVALUATIN
G
SPONSORS
HIP
PACKAGES

PHASE 3:
IDENTIFYIN
G NEW
PACKAGES

PHASE 4:
IDENTIFYIN
G
POTENTIAL
SPONSORS

PHASE 5:
IDENTIFYIN
G
RELEVANT
CONTACTS

IDENTIFYING NEW SPONSORSHIP

PACKAGES
FITNESS AND NUTRITION PARTNER
FITNESS AND NUTRITION PARTNER

Target group: Gym chains, Nutritional supplements

companies, Bicycle companies, sports equipment
companies, bottled water companies
Amount: Rs. 25,000
Role to play:
- Provide nutritional supplements for the players and
coaches; - Provide equipment like shoes, shin guards,
helmets, could sponsor entire sports kits as required,
water bottles, glucose
Package:
Fest title:
Designated official Fitness Partner in all
communications
Company Name & Logo on all pamphlets & print
advertisements of SEPT and communications
(online/offline)
Website publicity:
Company Name & Logo as Fitness Partner on 'Our
Partners' Page of SEPTs 2014 website
Logo on 'Our Partners' Marquee Section on home page
of SEPTs Website
Company Logo and Write-up of choice in the About us
section of SEPTs website
Company Logo and Write-up of choice on Event Pages
of SEPTs
Company Name & Logo in the articles on SEPTs on
various sports portals

Facebook publicity:
Name, Tagline & write-up on Company at regular
intervals on the SEPTs Facebook page
Company Ad-material / article posts at regular intervals
on SEPTs Facebook page
Print media publicity:
Companys mention in the write-up on SEPTs in leading
National Dailies
Video publicity:
Video coverage of all Company publicity material
displayed during SEPT festivals as part of official
festival video. Video shall be aired on SEPTs You Tube
channel.
Video shall be screened in breaks during the matches,
thus, publicity among people from complementary
industries
Publicity during festival:
Company Logo on Official Festival Banner
Dedicated Company Standees / Posters at strategic
locations around stadium
Company Logo on the official jerseys of Jaithra Kerala
and other jerseys worn during tournaments
Other avenues:
Company banners in strategic locations in SEPT partner
schools
Endorsement from SEPT players (posters of upcoming
SEPT talent to be displayed in gyms/company ads etc.)

PHASE 1:
DETAILED
STAKEHOLD
ER
ANALYSIS

PHASE 2:
EVALUATIN
G
SPONSORS
HIP
PACKAGES

PHASE 3:
IDENTIFYIN
G NEW
PACKAGES

PHASE 4:
IDENTIFYIN
G
POTENTIAL
SPONSORS

PHASE 5:
IDENTIFYIN
G
RELEVANT
CONTACTS

IDENTIFYING NEW SPONSORSHIP

PACKAGES
HOSPITALITY AND TRAVEL PARTNER
HOSPITALITY AND TRAVEL PARTNER

Target group: Private cab services, tour

operators, hotels and airlines
Amount: Rs. 25,000
Role to play: Sponsor tickets for matches abroad,
sponsor other travel requirements like providing
accommodation during travel
Package:
Fest title:
Designated official Travel Partner in all
communications
Company Name & Logo on all pamphlets & print
advertisements of SEPT and communications
(online/offline)
Website publicity:
Logo on 'Our Partners' Marquee Section on home
page of SEPTs Website
Company Name & Logo as Travel Partner on
'Our Partners' Page of SEPTs 2014 website
Company Logo and Write-up of choice in the
About us section of SEPTs website
Company Name & Logo in the articles on SEPTs on
various sports portals

Facebook publicity:
Name, Tagline & write-up on Company at regular
intervals on the SEPTs Facebook page
Company Ad-material / article posts at regular
intervals on SEPTs Facebook page
Print media publicity:
Companys mention in the write-up on SEPTs in
leading National Dailies
Video publicity:
Video coverage of all Company publicity material
displayed during SEPT festival as part of official
festival video. Video shall be aired on SEPTs You
Tube channel.
Video shall be screened in breaks during the
matches, thus, publicity among people from
complementary industries
Publicity during festival:
Company Logo on Official Festival Banner
Dedicated Company Standees / Posters at
strategic locations around stadium
Other avenues:
Magazine/brochure could be distributed to match
attendees
Contact number displayed on prominent
locations/communications to encourage bookings

PHASE 1:
DETAILED
STAKEHOLD
ER
ANALYSIS

PHASE 2:
EVALUATIN
G
SPONSORS
HIP
PACKAGES

PHASE 3:
IDENTIFYIN
G NEW
PACKAGES

PHASE 4:
IDENTIFYIN
G
POTENTIAL
SPONSORS

PHASE 5:
IDENTIFYIN
G
RELEVANT
CONTACTS

IDENTIFYING NEW SPONSORSHIP

PACKAGES
ENTERTAINMENT PARTNER

Target group: Radio, Hangout chains, local

cable operator, live streaming companies
Amount: Rs. 25,000
Coverage of matches, Lead up publicity events if
any, Video production, live streaming of matches
Package:
Fest title:
Designated official Entertainment Partner in all
communications
Company Name & Logo on all pamphlets & print
advertisements of SEPT and communications
(online/offline)
Fest association shall be retained by Company
from Fest Launch till the next years Fest
Website publicity:
Logo on 'Our Partners' Marquee Section on home
page of SEPTs Website
Company Name & Logo as Entertainment
Partner on 'Our Partners' Page of SEPTs 2014
website
Company Logo and Write-up of choice in the
About us section of SEPTs website
Company Name & Logo in the articles on SEPTs on
various sports portals

ENTERTAINMENT PARTNER

Facebook publicity:
Name, Tagline & write-up on Company at regular
intervals on the SEPTs Facebook page
Company Ad-material / article posts at regular
intervals on SEPTs Facebook page
Print media publicity:
Companys mention in write-ups on SEPT in
leading National Dailies
Video publicity:
Video coverage of all Company publicity material
displayed during SEPT festivals as part of official
festival video. Video shall be aired on SEPTs You
Tube channel.
Video shall be screened in breaks during the
matches, thus, publicity among people from
complementary industries
Publicity during festival:
Company Logo on Official Festival Banner
Dedicated Company Standees / Posters at
strategic locations around stadium

PHASE 1:
DETAILED
STAKEHOLD
ER
ANALYSIS

PHASE 2:
EVALUATIN
G
SPONSORS
HIP
PACKAGES

PHASE 3:
IDENTIFYIN
G NEW
PACKAGES

PHASE 4:
IDENTIFYIN
G
POTENTIAL
SPONSORS

PHASE 5:
IDENTIFYIN
G
RELEVANT
CONTACTS

IDENTIFYING NEW SPONSORSHIP

PACKAGES MEDICAL PARTNER
MEDICAL PARTNER

Target group: Hospitals, pharmaceutical

companies, companies venturing into the
healthcare sector as CSR, private clinics,
and physiotherapy clinics
Amount: Rs. 25,000
Role to play: Provision of medical
treatment in case of injuries, regular
health check-ups for players,
physiotherapy sessions
Package:
Company Name & Logo on all pamphlets
& print advertisements of SEPT and
communications (online/offline)
Fest association shall be retained by
Company from Fest Launch till the next
years Fest
Website publicity:
Logo on 'Our Partners' Marquee Section on
home page of SEPTs Website
Company Logo and Write-up of choice in
the About us section of SEPTs website
Company Name & Logo in the articles on

Facebook publicity:
Name, Tagline & write-up on Company at
regular intervals on the SEPTs Facebook
page
Company Ad-material / article posts at
regular intervals on SEPTs Facebook page
Print media publicity:
Companys mention in write-ups on SEPT
in leading National Dailies
Video publicity:
Video coverage of all Company publicity
material displayed during SEPT festivals
as part of official festival video. Video shall
be aired on SEPTs You Tube channel.
Video shall be screened in breaks during
the matches, thus, publicity among people
from complementary industries
Publicity during festival:
Company Logo on Official Festival Banner
Dedicated Company Standees / Posters at
strategic locations around stadium

PHASE 1:
DETAILED
STAKEHOLD
ER
ANALYSIS

PHASE 2:
EVALUATIN
G
SPONSORS
HIP
PACKAGES

PHASE 3:
IDENTIFYIN
G NEW
PACKAGES

PHASE 4:
IDENTIFYIN
G
POTENTIAL
SPONSORS

PHASE 5:
IDENTIFYIN
G
RELEVANT
CONTACTS

IDENTIFYING NEW SPONSORSHIP

PACKAGES
MERCHANDIZING PARTNER
MERCHANDIZING PARTNER

Target group: T-shirt and jersey

manufacturers, customized
merchandising companies
Amount: Rs. 25,000
Role to play: Provision of jerseys
for training and matches for the
players and the coaches, official
SEPT merchandize for publicity
Package:
Publicity during
matches/tournaments/SEPT Fest:
The company can set up kiosks for
selling their merchandize during
SEPT Fest as this would give them
access to a larger audience
Companys logo and banners would
be displayed at the venue of the
tournament

Website publicity:
Logo on 'Our Partners' Marquee
Section on home page of SEPTs
Website
Company Logo and Write-up of
choice in the About us section of
SEPTs website
Company Name & Logo in the
articles on SEPTs on various sports
portals
Facebook publicity:
Name, Tagline & write-up on
Company at regular intervals on the
SEPTs Facebook page
Company Ad-material / article posts
at regular intervals on SEPTs
Facebook page

PHASE 1:
DETAILED
STAKEHOLD
ER
ANALYSIS

PHASE 2:
EVALUATIN
G
SPONSORS
HIP
PACKAGES

PHASE 3:
IDENTIFYIN
G NEW
PACKAGES

PHASE 4:
IDENTIFYIN
G
POTENTIAL
SPONSORS

PHASE 5:
IDENTIFYIN
G
RELEVANT
CONTACTS

NEW SPONSORS & RELEVANT

CONTACTS

SEPT_QUESTION
NAIRE