GROUP MEMBERS:

HASEEB AHMED
ANWAR-UL-HAQ
MALIK MUHAMMAD ALI
SHAHZEB TARIQ
AZEEM

7Cs of
Communication

COURTESY
Courtesy is an act of respect. If you know your

audience, you can use well courteous words in

your message. Courtesy shows your attitude in
your message.

Be

Sincerely
Appreciative.

Tactful,

Thoughtful,

Use Expressions that Show Respect.

Choose Nondiscriminatory Expressions

and

Examples:
1. I rewrote that letter three times; the point was clear.
I am sorry the point was not clear; here is another version.
2. Warm congratulations on your wedding.
Give our warm regards to the new partner.
3. Welcome to all freshmen.
Welcome to all the first year students.
4. Anyone who comes to class late will get his grade reduced.
Students who come to class late will get their grade reduced.

CLARITY
Compose your message in that manner by which

the receiver clearly understands what you

want to say. That is called the clarity in which
your message accurately passes from your
brain to the receivers brain.

Choose Precise, Concrete, and Familiar

Words.
Construct
Paragraphs

Effective

Sentences

and

Examples of Clarity:
He located a new job
He found a new job.
Will you be good enough to meet the manager.
Please meet the manager
He corresponds with his brother regularly
He writes to his brother regularly
He accomplished the job with ease.
He did the job well.

COMPLETENESS

Completeness in the message means that

the message contains all the relevant

information that a reader or listener need.

Completeness brings the desired response

Provide All Necessary Information.

Give Something Extra, When Desirable

Examples:
1. Submit your reports to Mr. Jones by soon. (Incomplete)
Submit your reports to Mr. Jones by 5:00. (Complete)
2. The balance due is on other page of this report. (Incomplete)
The balance due is on page 2 of this report. (Complete)
3. The policy date is in the corner. (Incomplete)
The policy date is in the upper right corner. (Complete)
4. Give me apples. (Incomplete)
Give me 2kg apples. (Complete)

Conciseness
Conciseness means to compose the

message in a brief way.

That means to use few words in which the

message can be understood.

Conciseness
Examples:
Iderived great pleasure fromreading your
book.
I enjoyed reading your book.
He jogged for three mileson a daily basis.
He jogged for three miles daily.

Conciseness
Examples:
We went toNiagarafallsfor the purpose
ofentertainment.
We went toNiagarafalls for entertainment.
Gambling made

himeconomicallydeprived.
Gambling made himpoor.

Correctness
When your communication is correct and is

error-free.
Encoder should pay attention to the

grammar and mechanics such as

capitalization, spelling and punctuation.

Correctness
Examples:
We invite all employees to participate in
the annual get together. (Less Formal)
All employees are requested to join in the
annual get together. ( More Formal)
The police interrogated the neighbours
The police enquired / questioned the

neighbours.

Correctness
Examples:
Everyone got good grade in economics
accept Ali.
Everyone got good grade in economics
except Ali. (correctness related to word)

CONSIDERATION
Consideration

means that whenever you

compose the message, keep always audience in
your mind who will receive your message.

Focus on You Instead of I and We.

Show Audience Benefit or Interest in the

Receiver.

Emphasize Positive, Pleasant Facts.

CONCRETENESS
Whenever you communicate, make specific and definite

statement rather then make it general.

Sometimes misunderstanding of words may give birth to

war or lawsuit.

There is a difference between denotative (literal or

dictionary meaning) and connotative (ideas or associative

meaning)

Try to use denotative meaning in your statement. For e.g.

if you use word fruit so what fruit is it apple, banana or

mango etc.