Oral communication

GROUP MEMBERS:
FARHAN TARIQ
WARDA MAJEED
NAILA MASOOD
KHURRAM ZEESHAN
ASAD REHAN

Topic:
7 Cs of effective communication

For an effective communication there are 7cs:

Completeness

Conciseness

Concreteness

Correctness

Curtsey

Clarity

consideration

CLARITY
Use of simple language and easy sentence
structure in composing the message.
Clarity also means to be clear about your
goal or message when talking to someone.

While composing the clarity in message we

have to bear following points in our mind:
Choose precise, concrete, and familiar words.
Use of simple words rather than jargon words.
Construct effective sentence and paragraphs.

* Golden Rule:
When in doubt, use of more familiar
words; audience will understand them better.
Examples:
Familiar
Next familiar words
1- after

subsequent
2- home

domicile
3- for example
e.g
4- pay

remuneration
5- invoice

statement for payment

Benefit of Clarity:
Clarity makes comprehension easier.
Complete clarity of thoughts and ideas
enhance the meaning of message.
Clear message make use of exact,
appropriate and concrete words.

Examples:
1) He accomplished the job with ease
(He did the job well)
2) He corresponds with his brother regurally.
(He writes to his brother regurally)
3) He Locate a new job.
(He found a new job)
4) Will you be good enough to meet the Manager.
(Please meet the Manager)

Consideration
Consideration means that you prepare every
message With the recipient in your mind and try
to put yourself in his or her place
It Implies Stepping into the shoes of others
Effective Communication must take the
audience into Consideration i.e audience view
point, mindset etc

Consideration:
Focus

on You instead of I and

We
Show audience benefit or interest
of the receiver
Emphasize Positive , Pleasant fact

Example:
Unpleasant/ We Attitude

Pleasant/ You Attitude

We dont refund if the returned item is soiled

or unsalable

We refund when the returned item is clean or

resalable

I am delighted to announce you we will

extent to make shopping more

You will be able to shop in evening with the

extended hours.

I want to express my sincere thanks for the

good words

Thank you for your kind word

I was happy to hear that my letter of june 08

provided you sufficient information

Thank you for your assurance that you had

sufficient information

Benefits of
Consideration
Pose the good and pleasant effect
Length of message is short which saves time
both of sender and receiver
Ensure that the self respect of the audience is
mentioned and their emotions are not harmed

Completeness:
Every

communication must be complete and

adequate.
It means the message must bear all the necessary
information to bring the desired response.
Every person should , therefore, be provided with all
the required facts and figures.
Incomplete messages keep the receiver guessing
,create misunderstanding and delay actions.

Examples:
1) The policy date is in the corner.
(Incomplete)
The policy date is in the upper right corner. (Complete)
2) Submit your reports to Mr. Jones by soon.
(Incomplete)
Submit your reports to Mr. Jones by 5:00.
(Complete)

Cont.
3) Give me apples.
(Incomplete)
Give me 2kg apples. (Complete)
4) Today there is meeting in the office.
(Incomplete)
Today there is meeting in the office at 2pm.
(Complete)

Correctness:
When

your communication is correct it fits

your audience. Correct communication is error
free communication.
There should be no grammatical errors.
Are all names and titles spelled correctly
Message should be well timed
It should boost up the confidence level

Examples:
1) We have received your order from a copy is attached.
(Wrong)
We have received your order from. A copy is attached
(Right)
2) We invite all employees to participate in the annual get together.
(Wrong)
All employees are requested to join in the annual get
together. (Right)

Cont.
3) This document has to be signed with ink (Wrong)
This document has to be signed in ink (Right)
4) They arent capable of solving the problem(Wrong).
They are not capable of solving the
problem(Right)

WHAT IS COURTESY?

COURTESY AND COMMUNICATION

FEATURES OF COURTESY

Benefits of courtesy

Conciseness
Communicating what you want to in the least possible
words. It eliminates wordy expressions.
Features:

Time saving

Highlights the main idea

More appealing

Concreteness
Concrete communication implies being particular and
clear rather than general and vague. It supports facts
and figures.

Features:

Use specific facts and figures

Action into words

Choose vivid, image-building words.

THANK YOU