Professional Documents
Culture Documents
Team 3 - TourMate Presentation
Team 3 - TourMate Presentation
Team 3 - TourMate Presentation
BY TEAM 03
Personalized
Packages
One-Stop
Travel
Partner
TourMat
e
Single Payment
Intelligent
Recommendatio
ns
Market Segmentation
Total number of inbound
tourists to Singapore
Customers
Secondary Customers
Primary Customer
Hotels
Travellers
TourMate
Transportation
Agents
Attractions
SWOT Analysis
Strengths
Competitive and unique service provided.
A strong technical team
Weaknesses
Difficulty in acquiring initial customers
Opportunities
Growing popularity of online booking
Growing tourism industry in Singapore and Asia.
Threats
Strong and well established competitors might adopt a similar
technology
Comparison Matrix
Flight
Accommodation
Automated
Tour Packages
Flight +
Accommodation
Car rental
Tour
www.agoda.com
www.booking.com
www.edreams.com
www.expedia.com
www.hotels.com
www.kayak.com
www.tripadvisor.com
Y*
www.zuji.com
www.TourMate.com
Booking site
Sustainable Competitive
Advantage
First Movers advantage
Innovative technology
Patent for our personalized package search algorithm
Global model but more localized services
Can meet the needs of any user category
Entry Barriers
Commissioned based business model
High Switching Cost
Management Team
Thilanka Dimuthu Priyankara
Chief Executive Ofcer (CEO)
Vincent Firmansyah
Chief Operational Officer (COO)
Master of Computing
National University of Singapore,
Operational Plan
1st Quarter:
-Build a functional platform.
-Build brand awareness through marketing efforts
-Build our inventory
-Test our transport bidding platform and build a following
Year 1
2nd Quarter
Partnerships with more social media platforms like online communities
Ensure that operations are running smoothly
Continue to build our brand presence and inventory
3rd Quarter
Increase our profit margins by adopting the merchant model to secure inventory.
Implement loyalty programs
4th Quarter
Seek opportunities to reduce cost and increase our margin
Scale up existing operations
Expansion
1st Quarter:
Year 2
4rd
Quarter
Financial Plan
Initial funding of
S$200,000
Cash injection in
Q2
Q1 expenses:
$60k
Q2 expenses:
$90k
Financial Plan(cont)