BIG BAZAAR

DEVELOPMENT AND EVOLUTION OF

RETAIL
Traditional

Weekly Markets
Village Fairs, Melas

Daily Reach

Local Kiranas

PDS
Govt. Support

Cooperatives

Rural Retail

Adhaar, Hariyali etc

Modern
Formats

Hypermarkets,
Supermarkets,
Departmental Stores etc

Shopping &
entertainment

Neighborhood &
Convenience

Low Price

New Experience

Shopping
experience&
efficiency

TRADITIONAL MARKET

DESTINATION FOR
BOTH SHOPPING AND
ENTERTAINMENT

DAILY REACH- KIRANA AND NEIGHBOURHOOD

STORES

NEIGHBOURHOOD &
CONVENIENCE

GOVT SUPPORT-PDS & COOPERATIVES

ECONOMICAL
&
AFFORDABLE

RURAL RETAIL

ITC CHAUPAL

MODERN FORMATS

ORGANISED RETAIL IN INDIA

2008

2010
M & A and
Consolidations
PHASE IV

PHASE III

2006

PHASE II

2000

PHASE I

Supply Chain,
Strong Backend
support,
Technology',
Sourcing

Increase in
per capita
retail Space
Phase III and IV
are merging at
this point of
time.

Range, Formats,
Portfolio

Entry, Growth,
Expansion, Topline
Focus

Current Market Scenario

Economic Slowdown and retail is
also not untouched.
Retrenchments and Layoffs in both
Western and Eastern world.
Working capital crunch across
industries.
Planning and working on the limited
resources. Managing of working
capital is very important.

CHALLENGES IN RETAIL
Taxation laws that favor small retailers
Different structure of sales taxes in
different states
Multi point octroi collection
Problems of supply chain and logistics
High cost of real estate
Limited land availability in prime locations

RETAIL STRATEGY IN CURRENT SCENARIO

Bringing out efficiency
Expansion and
Consolidation decisions
Capturing the maximum
share of entire
consumption spend.
Increasing consumption

THE BIG BAZAAR STORY

.With a choice of around 1,70,000 products
and discounts ranging from 6 to 60 %, Big
Bazaar has managed to bring in both masses
and classes. The reason it has emerged as
Indias largest hypermarket, while so many other
stores have floundered, is due to clarity of the
companys mission and the soundness of its
strategy. Store format, location, layout,
merchandizing policies, and a host of other
elements of the companys offer to the customer
reflect a deep appreciation of the customers
preferences and purchase behaviour.

Things you would like to know

The biggest customer for Big Bazaar till date is a farmer in Sangli
whose bill amount was Rs. 1,37,367
The inspiration to set up big bazaar came not from any foreign
super market, but from a relatively small family run shop in Chennai,
called Saravana Stores.
The first big bazaar store was set up in Kolkata and second and
third were at Koramangala, Bangalore and Abids, Hyderabad
If you thought big bazaar outlets are crowded, they are
intentionally designed to look that way.
Soon you can expect sales people inside big bazaar outlets trying to
sell you insurance, personal loan and other products and services
Only apparels and clothing related items are sourced primarily from
Pantaloons manufacturing units.
Big bazaar runs SAP which is one of the leading ERP solution
provider.

SEVICES
RELIABILITY :
RESPONSIVENESS:
EMPATHY

SERVICES
Big Bazaar customer expect a low price
model of things but a high standard of
services is still expected.
standard are known by the word of mouth
rather than advertising.
gap between the consumer expectations
has been efficiently managed

BRINGING OUT EFFICIENCY

PRICING STRATEGIES
Consumer Psychology and Pricing
Reference pricing
Price Cues

Pricing Method

Value Pricing
Promotional Pricing
Loss-Leader Pricing
Special Event Pricing

Other pricing strategies:

Buy more, save more
Prices reduced on a combination
Holding special discounts
Highlighting the savings possible
The Price Challenge Offer

PROMOTIONS AND
ADVERTISING
Keep West-aSide. Make smart choice !
Shoppers! Stop. Make a smart choice !
Change Your Lifestyle. Make a smart
choice !

TOUCH AND FEEL EXCITEMENT

CREATING OCCASIONS TO

CONSUME

SABSE CHIKNA KAUN CAMPAIGN

DETERGENT MELA

INDIAN BEVERAGE LEAGUE

JUICE FESTIVAL

DAL CHAWAL MELA

PANTALOON EOSS

PANTALOON EOSS

SABSE SASTE 3 DIN

SABSE SASTE 3 DIN

SABSE SASTE 3 DIN

THANK YOU