ITC Hospitality

Group-1

India Tobacco
Company
ITC

was incorporated on August 24, 1910 under the

nameImperial Tobacco Company of India Limited.
The

name of the Company was changedfrom Imperial

Tobacco Company of India Limited to India Tobacco
Company Limited in 1970and then toI.T.C. Limited in
1974.
Fast

Moving Consumer Goodscomprising Foods,

Personal Care, Cigarettes and Cigars, Branded Apparel,
Education and Stationery Products, Incense Sticks and Safety
Matches,Hotels, Paperboards & Specialty Papers,
Packaging, Agri-Business and Information Technology.
On

September 18, 2001it changed to 'ITC Limited,

THE ITC VISION Sustain ITC's position as one of India's

most valuable corporations through world class
performance, creating growing value for the Indian
economy and the Company's stakeholders.
Commitment beyond the market.
Fulfillment of the need of the society.

THE ITC MISSION To enhance the wealth generating

capability of the enterprise in a globalizing environment,
delivering superior and sustainable stakeholder value.

Time Line of ITC

The first six decades of the Company's existence were primarily devoted

to the growth and consolidation of theCigarettes and Leaf Tobacco

businesses.
1925: Packaging and Printing.
1975: Entry into the Hospitality Sector .
1990: Agri Business - Strengthening Farmer Linkages.
2002: Education & Stationery Products - Offering the Greenest
products

2000: Lifestyle Retailing - Premium Offerings.

2000: Information Technology - Business Friendly Solutions.
2001: Branded Packaged Foods - Delighting Millions of
Households.
2002: Agarbattis & Safety Matches - Supporting the Small and
Cottage Sector.
2005: Personal Care Products - Expert Solutions for Discerning

ITC Product Range

ITC Hotels

Launched in 1975,ITC Hotels, India's

premier chain of luxury hotels.
It pioneered the concept of 'Responsible
Luxury' in the hospitality industry
It exemplary sustainability practices.
It introduces world-class green practices
with contemporary design elements to
deliver the best of luxury in the
greenest possible manner.

Blends elements of nature to deliver a unique value

proposition to guests, conscious of their responsibility to
be planet positive.
The greenest luxury hotel chain in the world with all its
ten premium luxury hotels LEED (Leadership in Energy and
Environmental Design) Platinum certified.
With more than 100 hotels in over 70 destinations,ITC
Hotelshas set new standards of excellence in the hotel

ITC Profile

The Company launched itsHotels businesswith the

acquisition of a hotel in Chennai which was
rechristened'ITC-Welcomgroup Hotel Chola'(now
renamed My Fortune, Chennai)

The objective of ITC's entry into the hotels business was

rooted in the concept of creating value for the nation. ITC
chose the Hotels business for its potential to earn high
levels of foreign exchange, create tourism infrastructure
and generate large scale direct and indirect
employment..

ITC Hotels recently took its first step

towardinternational expansionwith anupcoming
super premium luxury hotel inColombo, Sri Lanka.
In addition, ITC Hotels also recently tied up with RP Group
Hotels & Resorts to manage5 hotels in Dubai and

Reason for Success

Development of infrastructure by the Government.

Indias emergence as an outsourcing hub.

Success of Incredible India campaign andother

tourism promotion measures.

Indias growing recognition as an exciting place to

visit (The Readers Travel Awards2006, conducted by
Cond Nast Travellers has recently placed India at
number fouramong the worlds must-see countries, up
from number nine in 2003) has helped boost its image
as a leisure destination

Competitors

The Oberoi
Group

Indian Hotel

Hotel Leela

Critical Success
factors

Site and location

Positioning and
guest profile

Financial strength

Japyee Hotels

Brand recognition

Oriental Hotels

Yeild management

Taj GVK hotels

Differential pricing

Royal Orchid

Advani Hotels

Asian Hotel

ITC Positioning

1.BARGAINING POWEROF
SUPPLIERS:
The hotels customers are
fragmented, so they have to
reduce their bargaining powerto
attract the customers.
3.THREAT OF NEW ENTRANTS
new entrants could change
majordeterminants of the market
environment (e.g. market shares,
prices, customer loyalty) at any
time

2 . BARGAINING POWEROF
CUSTOMERS
If the hotel price changes are
moderate, the Customers have
low margins and arepricesensitive.
4.THREAT OF SUBSTITUTES
A threat from substitutes exists if
there are alternative products with
lower prices
ofbetterperformanceparameters
forthesamepurpose.

ITC Hotels properties are classified

under four distinct brands:

ITC hotels has an exclusive tie- up with Starwood

Hotels & Resorts in bringing its premium brand the
Luxury Collection to India. The hotels which are
part of this collection are: ITC Grand Chola in Chennai,
ITC Maurya in Delhi, ITC Maratha in Mumbai, ITC Sonar
in Kolkata, ITC Grand Central in Mumbai, ITC Windsor &
ITC Gardenia in Bengaluru, ITC Kakatiya in Hydrabad ,
ITC Mughal in Agra and ITC Rajputana in Jaipur.

WelcomHotelsoffer five-star hospitality for the

discerning business and leisure traveller. Currently
there are three hotels under this brand namely,
WelcomHotel Rama International Aurangabad,
WelcomHotel Vadodara and WelcomHotel Grand Bay
Vishakhapatnam. Two other WelcomHotel Sheratons Sheraton Park Hotel and Towers, Chennai and Sheraton
New Delhi offer warm, comforting services to the
global traveller and a chance to connect.

Fortune Hotelsoperates mid-market to upscale properties

in the first-class, full-service business hotel segment all over
India, in major metros, mini metros, state capitals and
business towns, promising business and leisure travelers a
wide choice of destinations and accommodation.

WelcomHeritagebrings together a chain of palaces, forts,

havelis and resorts that offer a unique experience.
WelcomHeritage endeavours to preserve ancient royal
homes and the historical Indian grandeur and opulence for
the future Indian generations. WelcomHeritage provides a
fine range of hotel services inside these architectural

Branded Accommodation

ITC Hotels has set standards for excellence in the hotel

industry by pioneering the concept of branded
accommodation. The chain has developed three brands of
accommodationITC One', 'Towers' and the 'Executive
Club'to differentiate between the needs of various
travelers and provide the highest levels of service.

Branded Cuisine

ITC is the first to introduce branded cuisine WelcomCuisine - in India. The

Bukhara and Peshawri restaurants give epicures the rugged, outdoor
cuisine of the Northwest Frontier Province. Dakshin has brought
together the highly evolved cuisines of the four southern states.Dum
Pukht is a unique restaurant dedicated to a 200-year old culinary
tradition of slow cooking food, in sealed deghs. The fragrance of the
meal becomes an invitation befitting royalty.
Rated high by food connoisseurs all over the world, ITC Hotels takes
exceptional pride in showcasing its internationally renowned cuisine.
West View brings a careful selection of western cuisine s from the
remote France chateaux, grill houses on the East and West coasts of
America, rosy kitchens of English manors, leisurely Mediterranean villas

Kaya Kalp Spa

Kaya Kalp (meaning rejuvenation of mind, body and

soul in Sanskrit) spas are class apart for those who
seek to combine luxury with an exclusive and enriching
experience that uplifts the mind, body and soul. Kaya
Kalp Spas offer indigenous and well-known therapies
from across the world, to deliver a memorable spa
experience. The Kaya Kalp Spa experience is available
at all the ITC Luxury Collection Hotels.

Strength

SWOT analysis

A manpower cost in the

Indian hotel industry is
one of the lowest in the
world.
India offers a readymade
tourist destination with
the resources
Natural and cultural
diversity

Government support

Increase in the market

share

Weakness

oThe cost of land inIndia is

high at 50% of total project
cost as against 15% abroad.
oThe hotel industry in India is
heavily staffed.
oHightaxstructureintheind
ustrymakestheindustrywors
eoffthanits international.
oOnly 97,000 hotel rooms are
available in India today.
oOnly limited value added
services
oPoor support infrastructure
oSlow implementation
oSusceptible to political
events.

SWOT analysis
Threats

Oppurtunities
Demand between the
national and
theinboundtourists
canbe easily managed
due to difference in the
period of holidays.

In the long-term the

hotel industry in India
has latent potential for
growth.

Unique experience in
heritage hotels.

Rising income.

Guest houses replace

the hotels.
Political turbulence in the
area reduces tourist traffic
and thus the business of
the hotels.
The economic conditions
of a country have a direct
impact on the earnings in
hotel industry.
Lack of training man
power in the hotel
industry.
Fluctuations in
international tourist
arrivals.

Most Recent Awards

ITC Grand Chola awarded 'Best Business Hotel' in India, at the

Lonely Planet Travel Awards 2014 - June 2014.
Bukhara, New Delhi awarded the coveted 'Best in Country'
award at the S. Pellegrino Top 50 Restaurants in Asia Awards
held in Singapore - February 2014.
Dum Pukht, recognised among the Top 50 Restaurants in Asia at
the S. Pellegrino Top 50 Restaurants in Asia Awards held in
Singapore on February 2014.
ITC Maurya wins Ministry of Tourism - Government of India,
National Tourism Award for 'Best Eco Friendly Hotel' in India February 2014.

ITC promotes Indias cultural Heritage

Promotion of Indias cultural Heritage

ITC is also actively involved in the preservation and promotion of

India's rich cultural heritage.

ITC established the prestigious ITC Sangeet Research Academy

(ITC-SRA) at Kolkata in 1978 with the objective of preserving and
promoting Hindustani Classical Music.

'WelcomTheatre', launched more than a decade ago, showcases

the best of Indian theatre productions, especially at the
experimental stage.

ITC also supports contemporary Indian art under the banner of

'WelcomArt'. The Shristi art galleries located at various
ITCWelcomgroup hotels regularly sponsor the works of upcoming
Indian artists.

WelcomHeritage represents some of the best traditions of heritage

hospitality and tourism in India. ITC has supported and assisted the
restoration of over 45 exclusive heritage destinations, ranging
from grand palaces to traditional havelis and magnificent forts;

Empowering Differently-abled
people

ITC Hotelshas taken a positive step in this direction by

employing people who are differently-abled across its
hotels.ITC Hotelsbelieves that everyone should be
treated with sensitivity and empathy.many differently
abled have been employed in diverse functions like
housekeeping, teleworking, bakery and as musicians.

Welcom Jawan: Re-deploying ex-servicemen, it assist the

national effort by offering a platform for their rehabilition

WelcomEnviron

WelcomEnviron defines ITC hotels active commitment

to the environment. The need for maintaining an
ecological balance and working towards that goal as a
concerned Corporate Citizen is a high priority for the
company. Each hotel thus operates in harmony with
nature. Reduce, Re-use and Recycle is the
Environmental message sent out by every ITC Hotel.