PPT

PPT

Module
Module 11
Business
Business
Communication,
Communication,
Management,
Management, and
and
Success
Success

McGraw-Hill/Irwin
McGraw-Hill/Irwin

Copyright 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

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Business
Business Communication,
Communication,
Management,
Management, and
and Success
Success
Learning Objectives
Module 1 explores with you the importance
of communication in the business world.
After completing the module, you should be
able to

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Business
Business Communication,
Communication,
Management,
Management, and
and Success
Success
Learning Objectives
LO 1-1 Recognize myths about on-the-job writing.
LO 1-2 Distinguish business communication from
other school writing.
LO 1-3 Explain accomplishments through
communication.

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Business
Business Communication,
Communication,
Management,
Management, and
and Success
Success
Learning Objectives
LO 1-4 Understand costs for business
communication.
LO 1-5 Define criteria for effective messages.
LO 1-6 Apply strategies for communication analysis.
LO 1-7 Apply strategies for creative thinking.

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Workplace
Workplace Communication
Communication
Challenges
Challenges
40 million people in the U.S. alone
have limited literacy skills, including
some college graduates.
States spend more than $220 million
annually on remedial writing
programs for employees.

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Workplace
Workplace Communication
Communication
Challenges
Challenges continued
continued
Corporations may spend $3.1 billion
annually to fix problems from writing
deficiencies.
The cost is $22.13 per page for a
typical letter.

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Workplace
Workplace Communication
Communication
Challenges
Challenges continued
continued
Globalization is helping increase
employee recruitment from beyond the
local labor pool.
Millions of Americans are becoming
eligible to retire. Some of the millions
to replace them have very different
workplace expectations.

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Verbal
Verbal and
and Nonverbal
Nonverbal
Communication
Communication
Verbal Communication
Face-to-Face/Phone
Conversations/Meetings
E-mail/Voice-Mail Messages
Letters, Memos, and Reports

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Verbal
Verbal and
and Nonverbal
Nonverbal
Communication
Communication continued
continued
Nonverbal Communication
Pictures/Company Logos
Gestures/Body Language
Who Sits Where/How Long a Visitor is
Kept Waiting

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Myths
Myths About
About Workplace
Workplace Writing
Writing
Secretaries will do all my writing.
Ill use form letters or templates
when I need to write.

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Myths
Myths About
About Workplace
Workplace Writing
Writing
Im being hired as an accountant,
not a writer.
Ill just pick up the phone.

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Business
Business and
and School
School Writing
Writing
Differ based on

Purpose.
Audience.
Information.
Organization.
Style.
Document design.
Visuals.

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Internal
Internal and
and External
External Audiences
Audiences
Internal
Subordinates
Supervisors
Peers

External
Customers/Stockholders
Unions/Government Agencies
Press/General Public

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Basic
Basic Purposes
Purposes
Workplace writing can have one
or more of these basic purposes:
To inform.
To request or to persuade.
To build goodwill.

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Good
Good Business
Business Writing
Writing

Is clear.
Is complete.
Is correct.
Builds goodwill.
Saves the readers time.

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PAIBOC
PAIBOC
P What are your purposes in
writing?
A Who is (are) your audiences?

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PAIBOC
PAIBOC continued
continued
I

What information must your

message include?

B What reasons or reader benefits

can you use to support your
position?

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PAIBOC
PAIBOC continued
continued
O What objections can you expect
your reader(s) to have?
C How will the context affect
reader response?

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Thinking
Thinking Creatively
Creatively
Creativity is essential to success in
business and business communication.
Thinking creatively often means shedding
common paradigms.

Ways to become more creative include

brainstorming,
working within limits,
consciously seeking problems or dissonances that
need work.