ANALYSING THE SUPPLY CHAIN OF

DOMINOS PIZZA, KOZHIKODE

PRESENTED BY GROUP 7:
065|ABHINAV GUPTA|108| SHASHI BHUSHAN ROUT |123|
VARUN YADAV

About Dominos
Pizza
Vision, Mission &
Values
Product Offerings

Presentation Agend

Pizza Production
Process
Supply Chain
Raw Materials Procurement
Raw Materials Distribution
Logistics
Inventory Management
Quality Initiatives
SANKALP: Customer
Service

Issues
Recommendations

About Dominos Pizza

Vision,
Vision, Mission & ValuesProduct Offerings
Production
Process

Raw Materials
Procurement

Distribution

Founded in 1960 by Tom Monaghan

Second largest Pizza chain in US
9000 corporate and franchised stores
across 60 nations
Dominos outlet in India opened in 1996
Jubilant Food Works Limited, a Jubilant
Bhartia Group company holds the
Master Franchise rights for India, Nepal,
Sri Lanka and Bangladesh
Revenue
70 % from home deliveries
30 % from OTC sales

About Dominos PizzaVision, Mission & ValuesProduct

Product Offerings
Production
Process

Raw Materials Procurement Distribution

VISION
Exceptional people on a mission to
be the best pizza delivery company
in the world
MISSION
Dominos Pizza is the Pizza specialist
who
consistently
delights
the
customer with great taste and
choices in pizza with friendly,
courteous team members providing
prompt, safe delivery service

About Dominos PizzaVision, Mission & ValuesProduct

Product Offerings
Production
Process

Raw Materials Procurement Distribution

Pizzas
Pastas
Breadsticks
Cheese Dips
Beverages (tie-up with Coca Cola)
Choco Lava Cake
Chicken Wings

About Dominos PizzaVision, Mission & ValuesProduct

Product Offerings
Production
Process

Pizza Base
prepared
Dough
Cheese blend
Table
applied

1-2
minutes

Raw Materials Procurement Distribution

Seasoning
Makelin
e Topping

470
Fahrenheit
Capacity of 5
Oven
pizzas at a
time

1 minute

Turnout is 1 pizza per minute

Meets the current demand
requirements
Bottleneck is oven

5-6
minutes

About Dominos PizzaVision, Mission & ValuesProduct

Product Offerings
Production
Process

Raw Materials Procurement Distribution

Delhi
4 commissaries
Bangalore(caters to
(Regional
90 outlets across
Centralized
South Zone)
Facilities) across
Kolkata
India:
Mumbai
Raw materials like
wheat brought in
from Jalandhar and
sent to
commissaries via
refrigerated trucks

Tomato, Capsicum
and Onion
purchased locally

About Dominos PizzaVision, Mission & ValuesProduct

Product Offerings
Production
Process

Raw Materials Procurement Distribution

Dough balls
processed from
wheat are sent to
retail outlets in
refrigerated trucks

HUB AND SPOKE

MODEL with
commissaries as
hubs

Frozen food sent

at -18 deg Celsius

Logistics

Inventory ManagementInventory
Inventory Managemen

Operational
Strategy
WHEAT
(JALANDHAR)

Quality Initiatives SANKALP: Customer

Service
RETAIL
OUTLET

SUPPLIE
RS
(Topping
s&
Seasonin
gs)

DOUGH

COMMISSA
RY

REFRIGERATED
TRUCK

Logistics
Operational
Strategy

Inventory
Inventory Managemen
Management
Quality Initiatives SANKALP: Customer
Service

ITEM

SHELF LIFE

Dough ball

5 days

Mexican Wrap Base

3-4 days

Cheese Dip

4-5 days

Seasoning and Toppings

4-5 days

Onion, Tomato, Capsicum

5 days

Cheese Blend

4-5 days

Logistics

Inventory Management Inventory

Management
Operational
Quality Initiatives SANKALP: Customer
Strategy
Service

Logistics
Operational
Strategy

Inventory
Inventory Managemen
Management
Quality Initiatives SANKALP: Customer
Service

Logistics
Operational
Strategy

Inventory
Management
Quality
Initiatives

Inventory Managemen
SANKALP: Customer
Service

SCIP (Store Continuous Improvement

Plan)
Sales
Training
Store Operation Cost
Makeline Pizza

FTD (Friday Training Day)

HTR (Handle The Rush)
PRP (Pre-Rush Preparation)
ONOM (Operations for Non Operation Managers)
ODC (Out Door Catering)

Logistics
Operational
Strategy

Inventory
Inventory Managemen
Management
Quality Initiatives SANKALP: Customer
Service

Award System(Tokens, Scores)

ISSUES

RECOMMENDATIONS

ISSUES

RECOMMENDATI
ONS