A company’s face in the marketplace

– What consumers know

– What they believe
– How they respond
–The total view a consumer has of a
company and it’s “marks”
–Differentiation within the market
space
 Product identification/differentiation
 Generate repeat sales (brand loyalty)
 Generate new product sales
 Suggest product’s benefits & qualities.
 Are easy to pronounce, recognize &
remember.
 Are registered & legally protected.
 Types of brands
• Premium brand.
• Economy brand.
• Fighting brand.
• Corporate branding.
• Family branding.
• Individual branding.
What comes to your mind ?

LAPTOP CARS

MOBILE PIZZA

LCD TV BURGER
DR. Zakir Naik
• A medical doctor by
professional training.
• The president of IRF.
• The Brand ambassador
for Peace TV.
• A source of inspiration for
millions.
• Dr. Zakir Naik is renowed as a dynamic
international orator on Islam and Comparative
Religion. Dr. Zakir Naik has delivered more than
1200 public talks in the U.S.A., Canada, U.K.,
Saudi Arabia, U.A.E., Kuwait, Qatar, Bahrain,
Oman, South Africa, Italy, Mauritius, Australia,
Malaysia, Singapore, Hong Kong, Thailand,
Guyana (South America), Trinidad and many
other countries, in addition to numerous public
talks in India.
 DR. Zakir Naik on…
• Polygamy.
• Divorce.
• Media and Islam.